Hilton Hotel: Recruitment Strategies for Effective Talent Management

This report investigates the role of recruitment procedures and strategies implemented by businesses, focusing on Hilton Hotel, in managing effective talent at the workplace. It highlights the importance of talent management in attracting, developing, and retaining valuable employees. The study explores Hilton Hotel's recruitment channels, including internal applications, recommendations, campus recruitment, headhunting, and online platforms. It also addresses the challenges faced by the hospitality industry in managing talent, such as increasing employee demand and high turnover rates. Furthermore, the report discusses the impact of talent management processes and strategies on employee retention and provides insights into how Hilton Hotel uses digital recruitment to enhance its talent pool. The research employs a telephonic interview methodology to gather primary data and offers recommendations for improving recruitment effectiveness through digitalization, considering both cost and quality.

Research Project

Table of Contents
Table of Contents.............................................................................................................................2
Title of the Project...........................................................................................................................1
The role of recruitment procedure and strategies implementing by the businesses in managing
effective talent at workplace............................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Overview of the Research......................................................................................................1
Reason for choosing the Topic...............................................................................................1
Research Aim and Objectives................................................................................................2
Research Question..................................................................................................................3
Chapter 2: Literature Review...........................................................................................................3
Chapter 3: Methodology Justification..............................................................................................6
Chapter 4: Methodology Explanation..............................................................................................7
Access:....................................................................................................................................7
Sampling:................................................................................................................................7
Primary data collection Instrument........................................................................................8
Data Collection administration:............................................................................................10
Data Analysis Approach.......................................................................................................10
Ethical issue relevant to the Research..................................................................................11
Chapter 5: Results..........................................................................................................................11
Chapter 6: Conclusion and Recommendation................................................................................14
Conclusion............................................................................................................................14
Recommendation..................................................................................................................15
Chapter 7: Reflection.....................................................................................................................15
References......................................................................................................................................18

Title of the Project
The role of recruitment procedure and strategies implementing by the businesses in
managing effective talent at workplace
Chapter 1: Introduction
Overview of the Research
The study aim to analyse the role of recruitment procedure and the strategies implementing
by the businesses in managing effective talent at workplace, therefore, talent management is
termed as the key aspect of business which mainly considered as the systematic attraction,
identification, development, engagement, retention and deployment of the individuals who are of
specific value to an organisation, either in view of their ‘high potential’ for the future or because
of the reason that they are fulfilling business/operation-critical roles. Managing talent is the key
consideration of business and its management as the suitable assessment of talent helps the
business to aid the operations in right manner to gain more progression. Therefore, in this present
study, analysis is based on the study of Hilton Hotel as the discussion starts from the business is
suitable to provide significant direction to the study. Hilton Hotel and Resorts is a global brand
of full service hotels and the resorts and the flagship brand of the American multinational
hospitality business (Baum and Hai, 2020). The headquarter of the firm is in McLean, Virginia
United States. The company was founded in the year of 1919 by the significant efforts putted by
Conrad Nicholson Hilton. The company is operating with around 584 Hilton hotels and resorts
properties with involving 216379 rooms in around 94 countries or territories in around side
continents. With the increasing competition in the market, Hilton Hotel is widely concern over
managing effective talent at workplace, therefore, this create value for the business in enhancing
the operation and generating effective brand image to get competitive edge.
Reason for choosing the Topic
The research into consideration is based on investigating the role of recruitment procedure
and the strategies implementing by the businesses in managing effective talent at workplace,
therefore, the potential reason of selecting the present topic is that, it is the most recognised topic
in today’s scenario as businesses are widely facing the issue of managing talent at workplace,
due to high competition in the market, increasing demand of employees and so on (Béland,
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Brodeur and Wright, 2020). thus, the study is imperative in providing suitable recognition in
relation to the aspect of talent management and the procedure and strategies implementing by the
businesses to attracting and retaining talent at workplace. The study is creating value for the
Hilton Hotel and the similar businesses to get significant idea about managing talent at
workplace to attain development. The another intention of executing the analysis is the personal
interest of the researcher as the investigator wants to explore own idea and knowledge in relation
to the chosen subject and enhancing personal and professional ability. However, the personal
skills will aid value in gaining effective academic records and professional skills will crate value
in execution of the similar study in more liable manner. the study, provides detailed evaluation
about the effective strategies and the process of recruitment implementing by the Hilton Hotel to
attract and retain top talent at workplace (Gössling, Scott and Hall, 2020).
Problem Identified
It has been analysed that now a day the main issue and challenges that are being faced by
the business organisation is related with the effective implication of recruitment strategy. Lack of
talented workforce and effective management of new candidates and appointed skilled
employees is the biggest challenge being faced by the Hilton Hotel. Thus, current study is
focused and emphasising on the role of recruitment procedure and the strategies implementing
by the businesses in managing effective talent at workplace.
Research Aim and Objectives
Research Aim
To investigate the role of recruitment procedure and the strategies implementing by the
businesses in managing effective talent at workplace. A study on Hilton Hotel.
Research Objectives
 To enhance knowledge in relation to evolving the use of digitalization in the process of
effective recruitment in the hospitality industry, considering the literature that has already
been published around the topic. Apart from this, it is important to ascertain the issue
faced in the recruitment aspect of talent management including the development of job
descriptions, CV screening, and referral recruitment.
 To conducting phone interviews with experienced recruitment professionals, and
ascertain the opportunities created by the rising use of technology in recruitment; as well
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as ascertain the issues that have arisen due to it. The broader focus is to be given on the
overall issues of recruitment.
 To design realistic and value-added recommendations, so as to ensure that the process of
recruitment can be made more effective with the use of digital recruiting, considering
both the cost and quality of recruitment.
Research Question
 What is the role of recruitment and selection procedure and the strategies implementing
by the businesses in managing effective talent at workplace?
Chapter 2: Literature Review
Literature review defined to the comprehensive summary to previous research over a
specified investigation area. It is an effective written impression of the main writings and some
of the other sources on the selected area. It provides suitable analysis, summary and evaluation
of the each source to develop in-depth understanding. This part of research has been conducted
via applying secondary sources for an instance books, journals, articles and internet sources.
Role of recruitment procedure and talent management strategies within business.
According to the view of Hocking (2019), the aspect of recruitment and managing talent
are connecting with each other as the two performs effective role at workplace in increasing the
performance and the retention of employees at workplace. However, HR professionals and the
management teams are alike to have long held that view which prioritizing the talent assessment
that leads to positive business outcome (Hoque and et. al., 2020). The suitable assessment of
talent management process involving identifying the business goal, finding the right candidate
for the vacant profile, directs them, increasing professional ability and so on. as well as the
strategies like rewards, compensation, training, high opportunity and so on, plays important role
in business to increasing the professional ability, performance, operational enhancement,
managing talent, retention of workforce, anticipating future hurdles and nipping them in bud,
building and employing talent, increasing talent pool and so on, that are creating value for the
business in enhancing the operations at wider level.
The effective talent management strategies implementing by Hilton Hotel
According to the view of Carter (2020), in the context to the hospitality business, the
quality of buyers and the staff responsiveness has a direct influence over the image and
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reputation of the hotel and its bottom line. Hilton is a large and highly recognised multinational
hotel which was founded by Conard Hilton in the year if 1919. Over the years, the business has
adhered to the individual oriented assessment philosophy, treated employees with the respect and
equality and won the title of the best multinational workplace within Asia in the year of 2018. As
a large service industry, Hilton’s staff are mainly categorised through the youth. Therefore the
major proportion of workers lies under the age group of 25 years old, and the management
personnel are mainly bachelor degree or above. With consideration of this, Hilton has the
following five recruitment channels like internal application, internal recommendation, campus
recruitment, headhunting company recommendation and online recruitment. In respect to attract
and retain talents as much as possible, Hilton headquarters has a Talent Bank with constantly
updated information, which involves thousands of key people at workplace to putting their
significant efforts in the growth operations of the business (Jasmine, 2019). In addition to this,
the company is also concern over implementing more strategies to retain the employees at
workplace like training and development to employees, performance management, pay and
benefits, digital information management, rewards, incentives, Expatriate management and so
on that are effective for the business to increasing the operations of the business. the effective
talent at workplace also helps the business in increasing the satisfaction of the customers and
enhancing the competitive edge.
The Hilton Hotel implements digital recruitment in around 93 countries in respect to hire
a talented workforce for the business to assisting the operations in right manner. However, it has
been successful in increasing a callable and high-volume recruiting model that has suitably met
its recruitment needs and also creating value for the business in increasing talent pool. This
process has assisted the business in the manner of having the access to a pool of large talented
people. Digital platforms have assisted developed businesses in making a selection from a large
and diverse pool of applicants. Innovation in enrolment has developed to incredible degree, and
it helps in tracking down the right ability, permitting associations to accelerate the interaction
using artificial intelligence (Kabir and et. al., 2020). It lessens the general expense of employing
and reduces the chance of human mistake by building up an obvious benchmark comprising of
various abilities that are needed in a new recruit.
The challenges faced by Hospitality business in managing talent at workplace.
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According to Lytle (2020), in the modern business era, the survival of hospitality
business is becoming hard due to the impact of COVID 19 over the entire globe and the business
industry. The hospitality industry is one of the few whose development is acutely affected
through the buyer’s satisfaction. Hospitality employees are the face of the brand and project the
values of the business they represent. However, there are assorted challenges like increasing
demand of employees, suitable candidate for the job profile, high employee turnover, attracting
the right candidate for the job profile, inefficient communication, minimal growth opportunity,
unclear job expectation, disconnect with managers and so on (Maliszewska and et. al., 2020).
Therefore, these are the key challenges which are mainly being faces by the businesses in
managing talent at workplace. these are effectively be needs to be considered by the businesses
to increasing the growth opportunity for the business.
The impact of talent management process and strategies in retention of employees at
workplace.
According to the view of Isfahani and Boustani (2014), talent management is mainly
founded important for the today’s business era as of the advent of the modern economy, new
generations entering the human resources and the need for the business to become more strategic
and competitive that implies effective ways of managing resources and human capital. Therefore,
the suitable assessment of talent management process and strategies creating direct positive
impact over the retention of employees at workplace as the businesses are more liable in
attracting and retaining top talent at workplace and developing the functional ability of the
business (Nicola and et. al., 2020). However, it is important for the management o the business
to implement effective strategies and processes to increasing the hiring and also approaching
highly skilled and talent employees at workplace.
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Chapter 3: Methodology Justification
The suitable assessment of this section in this particular investigation based on the aspect of
analysing the role of recruitment procedure and the strategies implementing by the businesses in
managing effective talent at workplace, helps in providing significant assistance in regards to the
use of suitable primary research methodology to assist the work in right manner. primary
research is effective in providing suitable information that are specific to the subject area and
never being accumulated before, thus, in his present study, telephonic interview is being
implementing by the researcher as it is the most specific tool to accumulate primary information
from the managers of Hilton Hotel as the managers of the hotel are more liable in providing
specific information to aid the project in right manner (Parnell and et. al., 2020). There are
assorted advantages and disadvantages of interview, in which some are associated as under:
Advantages
 The key advantage of interview is that it is riches in details as it is effective in providing
detailed analysis with the execution of personal conversation with the individual. It
allows the interviewer to explore the complex issue; therefore, the interviewer can gauge
the emotion and sentiment of the people to whom they argue (Wen and et.al., 2020).
 Qualitative investigation basically includes opinionated views and answers through the
individual and evaluating those results to find the suitable subtitles that would help to
prove a theory. This is also an effective tool that survey as there is an effective control of interviewer
over the questions that are being asked from the participants.
Disadvantages
 The key disadvantage of this method is that it is quite time consuming in nature. Not only
on the ground of having conversation with the participants but the interviewer will also
have to transcribe the interview word for word which helps in evaluating the view of
others.
 The another con of telephonic interview is that, some time network cause issues in
disconnecting the call or showing less interest of the participants due to disturbance
(Zheng, Goh and Wen, 2020).
 The small number of sample is also a key challenge as the opinion accumulated may not
be representative of the whole population.
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Chapter 4: Methodology Explanation
Access:
This is the primary obligation of the researcher to gain access from the participants or the
business to gather significant information, therefore, the access was gained from the Hilton Hotel
in the form of permission through the senior member of the staff. In gaining consent the
investigator took into account concerns in relation to the sensitivity of the investigation subject.
There is need of consent to taking approval from the participants to taking part in the
investigation, therefore the investigator mainly receiving approval from the senior personal of
Hilton hotel (Gössling, Scott and Hall, 2020). The researcher need to providing consent as it is
mainly important in the process when information is mainly accumulated from the population
and in the terms of interview researcher has follow all the ethics and ensure to not asking
questions that are not related with the hosen subject.
Sampling:
Sampling mainly replicates from the original population, therefore, this is the key selection
of the researcher to choose the suitable people to execute the analysis in right manner. The
selection of sampling is mainly encompassing over two aspects i.e. probabilistic and non-
probabilistic data sampling. In the case of this present investigation work, based on the aspect of
analysing the role of recruitment procedure and the strategies implementing by the businesses in
managing effective talent at workplace, sample has been picked to applying purposive sampling
from the non-probabilistic approach as it is the best suitable tool under which investigator selects
participants according to the criteria they have set (Zizek, 2020). For this study, four Hilton
Hotel professionals from various locations within the same hospitality business were used as the
sample size. The respondents were chosen from a variety of socio-cultural backgrounds. The
quantity of information we have is dictated by the sample size, which in turn influences the
precision or degree of confidence in sample estimations. An estimate always has an amount of
uncertainty associated with it, which is determined by the data's inherent variability as well as the
sample size.
Primary data collection Instrument
Statistical and non-statistical data sources can be divided into two categories. Censuses and
officially organised surveys are examples of statistical sources. The term "non-statistical
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sources" refers to data collected for administrative or private-sector reasons. Primary information
is the most important data as it renders specific information related to the chosen subject. In this
research report, researcher is considering primary and secondary method of data collection. Both
of these are significant method for gathering and collecting appropriate information. In this,
interview is consider as the source of primary method. This is effective in order to find and
gather accurate and appropriate information according to research topic. There are assorted tool
to gather primary information like survey, interview, questionnaire, focus group, case study and
so on. However, in the case of this present investigation work based on the aspect of analysing
the role of recruitment procedure and the strategies implementing by the businesses in managing
effective talent at workplace, interview has been executing by the researcher as it is effective in
supporting quantitative analysis via gathering descriptive data based on the chosen subject.
Interview is mainly being implemented in this research as it is effective in executing detailed
analysis via executing personal round with the managers of Hilton who are appointed on the
different grounds as managers from different segment are more liable in providing detailed view
about the strategies and procedure implementing by the hotel to retain employees at workplace
(Carr, 2020).
Interview Questions:
Questions Prompts Notes
What do you think are the
benefits and weaknesses of
how you advertise posts at the
moment?
 Do you get enough
good quality
applications?
 What about advertising
using social media?
 Have you tried this?
 Do you think it could
help?
 What about asking
Issue in communicating with
others due to different
language and culture.
Formation of group
Data on individual manager’s
experience
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existing staff to
recommend people?
 Have you tried this?
 Do you think it could
help?
What are the benefits of job
descriptions?
 How to shortlist
applicants?
 Do you think job
description will help in
selecting the right
candidate?
 CV screening is an
effective option to hire
candidates?
Increasing professional ability,
enhancing talent pool,
developing overall
performance. Reducing
turnover.
Staff members experience with
the recruitment process and
the strategies implementing by
the business.
What do you think are the
benefits and weaknesses of
how you shortlist applicants
at the moment?
 Do 2 different
managers go through
the applications
separately, then
compare their choices
before making a final
decision?
 Could this work better
than what you do now?
 Do you assess against
specific job criteria,
Better opportunity, training to
employees, rewards and
incentives, compensation,
flexible working and higher
job opportunity.
Easy hiring, attracting wide
range of applicants, easy way
to screening the skills and
ability of individual via
checking the CV.
Managers of Hilton Hotel may
experience with effective
rewards, opportunities, high
pay scale.
Individual may refer
information about evaluating
the use of digital advancement
like social media channels,
email, and internet and so on
for evaluating the job
applicants.
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included in the JD and
ad?
Data Collection administration:
The administration of information can be done via executing telephonic interview due to
the restriction of covid 19. The researcher is avoiding having the personal interaction with the
participants (Zaman and et. al., 2020). Due to this, the investigator conducted telephonic
interview. For storing the information, the researcher is using recording option to keep the data
safe. In this, proper interview has been conducted of the respondents in order to find correct and
appropriate information about the topic. In this process of data collection, telephonic interview
has been used. The interviews on telephone are recorded with the motive of keeping information
and data safe with the researcher.
Data Analysis Approach
Data analysis is mainly defined as the procedure of inspecting, cleansing, transforming or
modelling the information with the objective of reaching at suitable data that supports the
decision making. Therefore, the existing investigation is entirely based on qualitative approach
and for this, thematic analysis has been implementing by the researcher. As this is the most
suitable and effective tool to executing detailed view via implementing themes over the question
of interview (Cattivelli and Rusciano, 2020). However, this termed to be the best approach for
executing qualitative research. Qualitative research is used as a researcher is able to analyse the
concepts in a more effective way. For qualitative research, a researcher used interviews so that
they can find out the best strategies of recruitment. This will results in an effective management
of talented employees. Human resource is a valuable resource of organisation and that’s why it is
necessary for an organisation that they need to formulate strategies for retaining their talented
employees in the company. The use of the thematic nature of analysis has been made out with
respect to current study which comprise of setting a common theme related with a common
issue and analysis the response in a more collective and appropriate manner.
Ethical issue relevant to the Research
Considering the ethics is the primary obligation of the researcher, which is effectively needs
to be performed by the investigator to executing the analysis effectively. Therefore, there are
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