This report examines the strategies employed by Hilton Hotels to maintain business success in a rapidly evolving technological landscape. The analysis includes an overview of Hilton's aims and objectives, such as reducing energy consumption and carbon emissions, and minimizing waste. The report also presents thematic analysis based on survey data, exploring customer perceptions regarding Hilton's services, the impact of technology, and the importance of service quality. Key themes include the popularity of Hilton, the perceived helpfulness of technology in the hotel industry, the anticipated positive effects of long-term technology integration, preferred technologies for attracting customers, the necessity of service quality changes, and whether the hotel adequately satisfies travelers amidst competition. The report concludes with a list of references, underscoring the research and sources used to support the analysis. Desklib provides access to this and other solved assignments for students.