Strategic Business Analysis: Maintaining Success at Hilton Hotels

This report examines the strategies employed by Hilton Hotels to maintain business success in a rapidly evolving technological landscape. The analysis includes an overview of Hilton's aims and objectives, such as reducing energy consumption and carbon emissions, and minimizing waste. The report also presents thematic analysis based on survey data, exploring customer perceptions regarding Hilton's services, the impact of technology, and the importance of service quality. Key themes include the popularity of Hilton, the perceived helpfulness of technology in the hotel industry, the anticipated positive effects of long-term technology integration, preferred technologies for attracting customers, the necessity of service quality changes, and whether the hotel adequately satisfies travelers amidst competition. The report concludes with a list of references, underscoring the research and sources used to support the analysis. Desklib provides access to this and other solved assignments for students.

Maintaining
success of
business
(part 6)

Table of content..
 Introduction
 Aims and objectives
 Thematic al analysis
 References

Introduction
The world is accepting new technology in grand way, as
company modernise themselves with the use of new
mobile technology. Thus new innovative ideas and
thoughts can be easily communicated to world within
seconds by help of machinery. Through all such a firm
can earn higher profits and can bring their image in eyes
of million people.

Aims and objectives
 Hotel is looking forward to reduce their energy by 25%
in upcoming years which will help them in great way.
 They have a thought of making consumption from the
direct operation with 20% and by reducing carbon
dioxide emissions by same 20% in particular or
upcoming years.
 Hilton operation department is working to reduce the
wastage by 26% and produce best outcome from it.
 They are engaging their employees in work through
many other practises.

Data Analysis
Theme 1 : Most of the people have visited Hilton.
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B

Theme 2 - Do you believe that new technology and
digitalization is helpful for hotel industry ?
Yes NO
0
2
4
6
8
10
12
14
16
18 17
3
Column B

Theme 3- If technology remain for longer period with
industry it will give which affect ?
Positive Negative
0
2
4
6
8
10
12
14
12
8
Column B

Theme 4- Which technology hotels generally prefer
the most to attract the customers ?
Applications in Mobile technology Internet technology
0
2
4
6
8
10
12
9
11
Column E

Theme 5- Do is it necessary to change the service
quality in Hilton Hotels ?
yes No
0
2
4
6
8
10
12
14
16 15
5
Column C

Theme 6- In manner of competition is hotel ignoring to
satisfy travellers ?
Yes No
0
2
4
6
8
10
12
14
16
18
20
18
2
Column C

References
Freeman, R.E., 2010. Strategic management: A stakeholder
approach. Cambridge university press.
Heller Baird, C. and Parasnis, G., 2011. From social media to
social customer relationship management. Strategy &
leadership. 39(5). pp.30-37.
Jeston, J. and Nelis, J., 2014. Business process management.
Routledge.

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