Analysis of Hilton Hotel within the Contemporary Hospitality Industry

This report provides a comprehensive analysis of the Hilton Hotel within the contemporary hospitality industry. It begins with an introduction to the hospitality sector and then delves into a PESTLE analysis, examining the political, social, technological, environmental, and legal factors impacting the hotel. The report then presents a SWOT analysis, identifying the hotel's strengths, weaknesses, opportunities, and threats. Following this, the implications of current and potential trends in the hospitality industry are discussed, focusing on areas such as safety, technology adoption, and social media interaction. The report concludes by summarizing the key findings and referencing relevant academic sources. This report is a valuable resource for students studying business development and hospitality management. The report is available on Desklib, a platform that offers study resources like past papers and solved assignments.

CONTEMPORARY HOSPITALITY
INDUSTRY

 Introduction
 PESTLE analysis of Hilton Hotel
 SWOT analysis of Hilton hotel
 Implications of current and potential trend in hospitality industry
 Conclusion
 References
TABLE OF CONTENT

Hospitality industry provide various services like
travel and tourism, food, accommodations etc. this
report will discuss about the internal and external
factors which impact hospitality industry. this also
has impacted the current trends which has impact on
the organisation.
INTRODUCTION

PESTEL analysis is conducted by the Hotel in
order to analyse the impact of macro factors on
the organisation. Hilton will conduct PESTEL
analysis in order to know about the positive and
negative impact on its functioning.
PESTLE ANALYSIS OF HILTON HOTEL

Below is the PESTEL analysis of Hilton hotel:
 Political factors: These factor includes the government intervention. Factors include here are labour law,
foreign trade law etc. As earlier there was crisis in Greece and due to this fact customers got negative and this
affect the sales of Hilton hotel.
 Social factors: The factors include here relates to the age, customs, buying behaviour, lifestyle etc. The taste
and preference of customers are continuously changing and it is required by Hilton hotel to know about their
proper need of their customers.
CONTINUE….

 Technological factors: Technology is moving at a fast pace and it is required for the organisation to make
changes were required in order to survive. It is required by Hilton hotel to use high end technology to provide
services to the customers.
 Environmental factors: The factors include here are concerned with protecting the environment and can
affect the environment in one or other forms. The factors include here are climate changes, weather etc. .
Before entering into new market Hilton is required to evaluate some of the environmental standards and must
also check the laws regulating the environmental pollution. It is very important for Hilton to make use of the
resources effectively so that they do not have to run out of the resources.
CONTINUE….

Legal factors: In order to trade in the market company is required to follow certain rules and regulations.
Hilton before entering into market should consider some of the laws very carefully which includes
Discrimination laws, employment laws, health and safety laws etc. The company should treat every
employees equally and must provide fair wages to them which will increase the trust of employees among
them and also build effective image in the market.
CONTINUE….

Hotel Hilton conduct SWOT analysis in order to identify the internal strength and weakness and external
threat and opportunities. Below is the SWOT analysis of Hilton:
Strength
 Global presence: The brand acceptance of Hilton in the market is very high as it is having its
presence all over the world.
 Customer satisfaction: Hotel Hilton due to their dedicated staff are able to achieve high level of
satisfaction among the existing and potential customers.
SWOT ANALYSIS OF HILTON HOTEL

Weakness:
 No developed network: The company is not having network in Europe and North America due to this
it is not able to operate properly.
 Lack of product range: The services provided by Hotel Hilton has hap in the product range and due
to this customers have lack of choice.
CONTINUE….

Opportunities:
 Acquiring of small hotel: Hotel Hilton can acquire small local hotels so that they are able to build
effective customers base and are able to eliminate the local competition.
 Using new technology: The new technology and different pricing strategy will provides an
opportunities to the Hilton to maintain their loyal customers.
CONTINUE….

Threat:
 New regulations: Due to new environmental
regulations in Paris, Hilton is facing the major
threat.
 Competition: Hilton is facing strong competition
from the Hotels like Holiday inn, Mariott etc.
CONTINUE….

Hospitality sector is growing at the fast pace because of the change in customers requirements, their
lifestyles and technological advancement. Hence in order to deal with these challenges Hilton hotel can
work over its current practices to increase a base of loyal customer to achieve competitive advantage.
Following are the current and future trends that Hilton hotel can implement:-
 The most important concern now days is related to the safety and security of the customers as well as
employees. Hotel Hilton is taking various steps in order to ensure that there customers are safe and
secured at their hotel.
IMPLICATIONS OF CURRENT AND POTENTIAL TREND IN
HOSPITALITY INDUSTRY