Hilton Hotel: Analysis of Hospitality Industry Trends and Issues

This report provides an in-depth analysis of the contemporary hospitality industry, focusing on Hilton Hotel as a case study. It examines operational issues such as labor scarcity, cost suppression, and service delays, as well as managerial challenges including high competition and the impact of technology. The report also addresses legislative issues, such as food safety standards and alcohol licensing laws, and their effects on the industry. It assesses the current image of the hospitality sector, highlighting the importance of communication, safety, and security. The study also explores the impact of marketing and technological advancements, and operational theories like Six Sigma. The report concludes with recommendations for Hilton Hotel, emphasizing staff training and improved customer service, and predicts future trends, including customer service enhancements, technological advancements, and eco-friendly accommodations. This report is a valuable resource for students studying business development and hospitality management.

The Contemporary Hospitality
Industry

Introduction
• Present study will discuss operational, managerial and legislative issue
from recent development in hospitality industry.
• Furthermore, study will explain prediction for development in this sector.

Company introduction
Vision:
• Vision of hotel is to satisfy its consumers by offering quality products
Mission
• Mission of the company is to attract new customers and enhance its sales volume.
Background
• Hilton hotel is conducting its operations across the world. It has wide network and has many consumers. It
operates its business in more than 570 locations and provides luxurious services to its guests.
Strategic approach
• It concentrates on improving its products and services so that needs of consumers can be satisfied. Hilton
hotel provides innovative luxurious products in order to retain clients in the firm for longer duration.

Operational, managerial and legislative issues resulting from
recent development
Operational issues
• Labor scarcity
• Cost suppression
• Increased completion
• Poor quality
• Dealy is service delievery

5
Managerial issues
• High competition
• Green environment issue
• Emergence of technology

6
Legislative issue
• It is another issue that impact on customers, employees, higher authorities
etc.
• Food act 2003 was the recent change in legislation. This has created
problem for hospitality industry because they have to now serving their
clients food as per the standards. Cleanness and providing hygiene food to
consumers has become necessary for hotels and restaurant.
• Changes in alcohol licensing laws are another issue results from recent
development.

Summarise Strategic operational issues
Cost suppression, High competition, changes in law are major issues
faced by Hilton hotel. Due to which it fails to run its business
smoothly.
This creates problem for the firm and entity has to develop new
strategies so that it can resolve its operational issues.

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Current image of hospitality industry
• Current hospitality industry is working well and is able to meet with
expectation of consumers effectively. In such condition it is essential for
them to understand each other well. Proper communication and help
hospitality industry in understanding needs of consumers and providing
them quality services as per their requirements.

9
Cont.
• Online media plays significant role in this respect.
• Facebook, Twitter is social networking sites which can help hotels and
others firms in making effective communication with customers.

10
Cont.
• Safety and security is another major element of industry which has become
necessary point for travelers. They think to go to such place where they are
safe and secure. Increasing robberies, terrorism activities have affected
business of hospitality industry.
• Hospitality industry is facing high competition now-a-days. In such
condition it is very difficult for firms to retain its skilled employees in
workplace for longer duration..

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Impact analysis of predicted trends and developments
• Marketing and technological advancement are most effective trend and
development. In the modern competitive era companies have to offer unique
products and services to consumers which can satisfy their needs.
• It is only possible when firm’s adopt latest advanced technologies. This will help in
attracting more consumers and fulfill their requirements.
• Apart from this, marketing is the key concept which can support in promoting
brands well. Without both these development hospitality industry can not meet with
its objectives.

Audit -Analysis and Evaluation
Operational theories
1. Operational management is the most important of Hilton hotel, this
helps in meeting with organizational goal of company.
2. Six sigma is the main operational theory which helps the firm in
identifying issues and making proper action so that it issue can be
resolved.
3. Quality control is another theory that support in improving quality of
production so that company can meet with needs of clients
4. Just in time technique is another theory which supports in improving
operational efficiency of business.