IT Impact on Hilton Group: Success, Ethics, and Networking Report

This report provides a comprehensive analysis of Information Technology (IT) within the Hilton Group. It begins by outlining the roles of IT in the company's success, including management information systems, online booking systems, enhanced guest experiences, sales volume, and reservation systems. The report then delves into social and ethical issues that impact the business, such as high competition, marketing efforts, and service rates, as well as ethical concerns around trustworthiness, commitment to excellence, accountability, and respect for others. Finally, it differentiates between various networking technologies like Personal Area Networks (PAN), Local Area Networks (LAN), Private Area Networks (WAN), and Wide Area Networks (WAN). The report highlights the advantages and disadvantages of IT, the social issues faced by the hotel industry, and the ethical considerations for the Hilton Group, offering a detailed overview of IT's impact on the hospitality sector.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1...........................................................................................................................................1
In Hilton Group identify the roles of Information Technology in terms of success or failure.. .1
Discuss social and ethical issues which pertain to running businesses. .....................................3
Differentiate between different types of networking technologies.............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Information Technology (IT) can be described as use of any computers or other physical
devices used to create, store, secure, exchange and process all forms of electronic data. It has
made the business easy to operate in any part of the world. It provides a platform were there is
free flow of of transactions at global level. Hilton Group was founded around 99 years ago. This
report includes use of IT in business leads to success air failure. Also, highlights on different
types of networking technologies used in business. Additionally,social and ethical issues
associated with technology is also discussed. Whereas, role of information technology in
management is also highlighted in the report (Andrade and Doolin, 2016).
TASK 1
In Hilton Group identify the roles of Information Technology in terms of success or failure.
Hilton Group is an American multinational hospitality company which franchise and
manages a broad portfolio of resorts and hotels across the globe. Hotel was founded by Conrad
Hilton in the year 1919. In current times firm is led by Christopher J. Nassetta. Here, are some of
the subsidiaries given by the company to it's customers are, double Tree, Hilton Hotels and resort
etc. Information technology has greatly affected Hilton group worldwide. It helped the business
to sustain in the competitive market as well helped to bind loyal customers towards the service.
The role of information technology in terms of success are explained below:
Management Information Systems: Hilton group uses MIS tools by which data can be
accessed and it summarize information to support decision making tasks in an organization. It
helps the manager of the hotel to access data anytime at any place for quick decision making
which helps the business to grow in the competitive market.
Online Bookings: Information technology has open the door of online booking facilities
in the business. Hilton group uses this to attract customers and the chances of switching to other
company decrease. It also helps the firm to increase sales volume of the services and is able to
set standards for other businesses (Avgerou and Walsham, 2017).
An enhanced guest experience in hotels: By the use of Information technology Hilton
Group can grab the attention of the potential customers from the time they visited the firms
website. It plays an instrumental role in enhancing the guest experience in the hotel. It in directly
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raise the brand image in the eyes of the customers. It also raise customer base and profit
maximization can be done at a large scale.
Raise sales volume: Information technology helps to raise the sales volume of the
services ion Hilton hotel. It helps the Firm to store the data of the customers and is used later to
satisfy their needs. It creates loyalty and trust for the hotel in the eyes of the customers and they
choose to visit it again and again. Example: Hilton group save all the preferences of the
customers on their personal websites and when customer visit the hotel they offer the same
services to them which indirectly pull the customers to visit the same hotel again and again
(Baller and Lanvin, 2016).
Reservation Systems: Through information technology customers can book rooms in
hotels at any point of time at any place across the globe. It helps the business to pull targeted
customers towards the service as well as consumers can compare prices, facilities, etc. with other
hotels. Many of the organizations are using 24/7 AI powered chatbot to raise the direct booking
on websites. It will help the firm to generate profits at a large scale.
In room technology: Customers carries numerous electronic devices while visiting
hotels. Hilton provides hotel web applications to loyal customers so that they can access room
services, near by shopping stores, restaurants, transportation facilities etc. It creates positive sign
in the eyes of the customers. It also bind the customers emotionally and goodwill is created in the
eyes of the customers regarding facilities of hotel. Example: Customer carry laptop, phone, ipad,
tab etc. with them so the Hilton group allow the loyal customers to access their websites to check
out the nearby shopping malls, transportation facilities etc.
Advantages and Disadvantages of using information technology are as follows:
Basis Advantages of using IT Disadvantage of using IT
Number of customer base By using Information
technology (IT) customer base
can be raised at a rapid scale.
If Information technology (IT)
is not used there will deduction
in the customer base.
Sales volume Information technology helps
to raise sales ratio at a
tremendous scale.
If Information technology is
not used there will be down
fall in the sales volume as
compared to the previous
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sales.
Customers satisfaction By using information
technology in effective manner
then customer can be satisfied
with their emerging needs.
If information technologies are
not used then customers
satisfaction can not be meet
and they switch to some other
firm.
Discuss social and ethical issues which pertain to running businesses.
Social issues can be stated as those problems which affect or influence considerable
number of people living in the community or society. In this society's norms, laws, traditions,
values, customs and way of living gets changed. Social issues does not allow the businesses to
grow and flourish in the international market. They act a barrier in their success path. Hilton
group also running in the same society so directly or indirectly the business operations gets
affected by social issues prevailing in the society (Dutta and Lanvin, 2015).
Here, are some of the social issues faced by Hotel industry across the globe.
High Competition: In current era, cut throat competition is prevailing in the market. The
emerging needs of customers regarding perfect accommodation has put fire in the hotel business.
Due to high competition in the market resources are misused at a large scale and environment is
greatly affected. Hilton group by using information technology is able to retain loyal customers.
But due to the neck to neck competition it's very difficult to satisfy consumers regarding prices,
accommodation,facilities, amenities etc. in the marketplace.
Improper marketing efforts: It has been noticed that many of the hotel industry still
uses traditional parties to capture market space outline. Firm offers the same services to the
customers again and again which many times creates negative sign in their minds . They should
change this strategy to satisfy customers. Hilton group has wider operations and is not able to
adopt changes frequently which is indirectly affecting their market ratio. Due to which brand
recognition is affected at a large scale. Hotel industry need to use more of modern technology
like, social media platforms, digital marketing tools to reach out to their potential customers.
Firm is moving towards hotel management software and OTA marketing to simplify the
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workload and raise more use of ROI in the market. So that firm can overcome from social issues
in the market (Gelenb and Caseau, 2015).
High service rate: Hilton is a leading top hotel industry in the global market. The prices
of the services should be affordable to the customers so that they make up mind to visit it again
and again. The rates or prices of the facilities should match then only customers can be bind for
longer time duration. Hilton take care of all the this to bit it's competitors in the competitive
market. Company brand image can be raised in the eyes of the customers by not charging high
tax rates, commissions etc.
Ethical issues can be stated as process of making moral decisions regarding individual
and their interactions in community or society while making efforts to safeguard or protect the
rights and welfare of those same individuals. The main cause of raising ethical issues in a
business operations are integrity, trust, fairness, honesty.
Ethical issues faced by Hilton group are discussed as follows:
Trustworthiness: Hilton group need to more build trust and faith regarding services and
brand in the eyes of the customers so that customer base can be raised in the market place. Firm
tries to make certain strategies to build trust among customers so that business can sustain for
longer time duration. Using of Information technology in the business trust and faith between
employer and employees have become strong as they provide minute information about the
services (Laudon and Laudon, 2015).
Commitment to excellence: Hilton group commit for excellence performance in the
market so that potential customers can be pulled towards the service. Making commitment to
excellence helps the business to compete with other competitors in the competitive market.
Information technology has helped the business to meet the desired targets on time.
Accountability: Hilton group should b e accountable for all the decision made by the
company so that growth can be done. If the goals or not meet on time firm should be accountable
for the non-functioning of the activities. This attitudes create a positive sign in the eyes of the
customers which will help the organization in their long run. Information technology has helped
the hotel industry to be more accountable towards their work profile.
Concern and respect for others: Hilton should show respect to it's employees as well as
to the consumers so that effective and efficient results cab be seen in the international market.
Firm should show concern regarding customers needs and demands so that they can be made
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satisfied with the services designed or framed for them. This kind of attitude of behaviour helps
the business to create good will in the customers eyes and goals can be achieved easily.
Information technology has reduced the barrier of communication in the market and everyone
are free to communicate with each other with due respect so that business goodwill can be
created in the eyes of the customers. If Un-healthy comments are given on service by customers
then also firm should respect them.
Differentiate between different types of networking technologies.
Networking technologies means connecting systems with satellite, wireless connections
or cable to rely different data and sources in distinguished parts of the globe (Wu and Liang,
2015). I helps the business to grow globally and by the use of various networking technologies it
gets connected with each other for productive outcomes. The different types of networking
technologies are personal area network, wide area network, local area network and private
networks which are explained as follows:
Differentiate between Personal and Local area network.
Basis Personal area network Local area network
Meaning Personal area network is a
computer network organized
around an single person within
a single building.
Local area network involves
computer network at a single
site an individual office
building.
Usefulness Personal area network is useful
in uploading photos from cell
phone to desktop computers.
Local area network is useful in
sharing printers and data
(Sittig and Singh, 2015).
Access Personal area network is
managed by single computer
but can be approached from
any device.
Local area network is accessed
by single sites where customer
share resources among
themselves not with the rest of
the world.
Differentiate between private area network and wide area network.
Basis Private area network Wide area network
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Meaning Private area network is kept
private by restricting
communications with other
networks.
Wide area network occupy
wide range of area such as
whole world.
Security leakage In private area network there is
chance of lacking out
information (Lloyd, 2017).
In wide area network
information can be leaked out.
Involvement Private area network does not
involve multiple networks.
Wide area networks involve
multiple smaller networks like,
MANs and LSNs.
Differentiate between Metropolitan and Wide area networks.
Basis Metropolitan area networks Wide area networks
Meaning Metropolitan area network
means computer network
across entire small region, city
and college campus.
Wide are of network means
computer network across
globe.
Connectivity Metropolitan area network is
used to connect several LANs
together to form large network.
Wide area of network is used
to connect several smaller
networks .
Area covered Metropolitan area network
covers the area from several
miles to tens of miles.
Wide area of network covers
every part of the country.
Differentiate between Private and Metropolitan area network.
Basis Private area network Metropolitan area network
Confidential information Private area network Metropolitan area network
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confidential information never
leak out over internet.
confidential information is
shared on terms and
conditions.
Sharing of data. In private area network there is
no sharing of data (Schnoll,
2015).
In metropolitan area of
network sharing of data is
possible.
Number of users In private area networks
number of users are less.
In metropolitan are of network
the number of users are more.
Thus, by using various networking technologies they helps the business to run
successfully across the globe. Without this business operations would be difficult to carry
forward in the competitive market. They play a vital role in the growth and success of the
business (Schwalbe, 2015).
CONCLUSION
From the above it can be concluded that by using information technology in the
businesses it helps in rapid growth. If it is not used in effective manner then organization is not
able to meet it's set goals on time. Different types of networking technologies helps the
businesses to stay connected with each other so that business operations can be carried out
smoothly. Whereas, some issues such as, ethical ans social issues were faced by the firm that
pertain to running business in the market place.
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REFERENCES
Books and journals
Andrade, A. D. and Doolin, B., 2016. Information and communication technology and the social
inclusion of refugees. Mis Quarterly. 40(2). pp.405-416.
Avgerou, C. and Walsham, G. eds., 2017. Information technology in context: Studies from the
perspective of developing countries: Studies from the perspective of developing
countries. Routledge.
Baller, S., Dutta, S. and Lanvin, B., 2016. Global information technology report 2016. Geneva:
Ouranos.
Dutta, S., Geiger, T. and Lanvin, B., 2015. The global information technology report 2015.
In World Economic Forum(Vol. 1, No. 1, pp. P80-85).
Gelenbe, E. and Caseau, Y., 2015. The impact of information technology on energy consumption
and carbon emissions. Ubiquity. 2015(June), p.1.
Laudon, K. C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Lloyd, I. J., 2017. Information technology law. Oxford University Press.
Schnoll, H. J., 2015. E-Government: Information, Technology, and Transformation: Information,
Technology, and Transformation. Routledge.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Sittig, D. F. and Singh, H., 2015. A new socio-technical model for studying health information
technology in complex adaptive healthcare systems. In Cognitive Informatics for
Biomedicine(pp. 59-80). Springer, Cham.
Wu, S. P. J., Straub, D. W. and Liang, T. P., 2015. How information technology governance
mechanisms and strategic alignment influence organizational performance: Insights
from a matched survey of business and IT managers. Mis Quarterly. 39(2). pp.497-518.
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