Comprehensive Analysis of Hilton Hotel: Operations, Trends, and Issues

This report examines the operational, managerial, and industry trends affecting the Hilton Hotel. It addresses issues such as food allergen regulations, smoking bans, and alcohol licensing laws. The report also analyzes the impact of employee retention, automation, and niche marketing on the hospitality industry. Furthermore, it explores potential trends and developments, including hotel renovations, online booking, and lifestyle changes, and assesses the impact of these factors on customer service, digitization, and social media influence. The analysis incorporates references to academic sources, providing a comprehensive overview of the challenges and opportunities within the hotel sector.

TASK 3

3.1 Issues in term of the operational,
managerial and legal affecting the
hotel Hilton:
To analyse the different issues as operational,
managerial and legislative there are various aspects
includes as food allergens regulations, the ban on
smoking in indoor public places and changes to the
alcohol licensing laws. Apart from this, several more
issues as :
Retention of key skill sets: Hotel Hilton has to hire
various expert chefs for the purpose of making different
special dishes in hotel to satisfy the customers but these
chefs are switching their job from one to another group
to increase their level of knowledge and establish their
own business. This factor is one of the biggest issue
which affects the level of dissatisfaction of customers
(Jones, Hillier and Comfort, 2016).

3.2 Current image of the hospitality
industry
In order to describe the current the image of hospitality
industries there are various factors included as :
Automated hotels: There are various companies under
hospitality industries sectors which are adopting the
concept of automation. Hotels with the facilities of
automated check in, eye scans and many other
technologies are known as automated hospitality
industries. This is one of the most challenging factors for
all the industries to accepting this modification in their
business to gain more competitive advantages
(Kandampully, Zhang and Bilgihan, 2015).

Continued..
Niche marketing: It is one of the top trends in the
sector of hospitality. All companies are diving into
niche marketing as it provides different advantages
to the business. It is focused on the demand and
requirements of the customers. As there is a strong
relationship between the hospitality industries and
tourism sectors. Companies can take advantages
from tourism sectors as well through niche
marketing strategy.

4.1 Potential trends and developments in
hospitality industries
Hospitality industries have to face various issues as it is
one of the fastest growing industry. With this rapid
changing environment, Hotel Hilton has to focus on
potential trends and developments as :
Focus on renovation: One of the most reason of
customer dissatisfaction is poor quality of infrastructure.
So Hotel Hilton has to focus on redevelopment and
renovation of their properties.
Online booking: As per the current research study, it is
concluded that more than 100 million people of U.K. are
booking their reservation through online. So Hotel Hilton
has to develop their website to increase the customer
potentiality.

Continued..
Changes in lifestyle: There are different
factors which can change the behaviour of
consumers or tourists. Companies are now
producing the products and services as per
the consumer's preferences to attract more
customers and to increase the level of
satisfaction.

4.2 Impact analysis for the predicted
trends and developments
All hospitality industries are giving priorities to the
customer service. As technology factors are changed the
whole environment of the market so it is necessary to
analyse the impacts of digitization on the business. In
addition to this, current generation who have the
knowledge of social media has affect the business in
strong manner (Kandampully, Zhang and Bilgihan,
2015). Apart from this, further factors regarding to health
and hygiene or innovative ideas in new fusion foods are
impact on the trends and development of hospitality
industries.

REFERENCES
Hilton, B.J., 2017, August. Transnational
Knowledge: Its Creation and Distribution Exploiting
Entrepreneurship and Organisational Behaviour. In
Proceedings of the 60th Annual Meeting of the
ISSS-2016 Boulder, CO, USA.
Horng and et.al., 2016. The role of sustainable
service innovation in crafting the vision of the
hospitality industry. Sustainability. 8(3). p.223.

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