Hilton Hotel Marketing Report: Environmental Analysis and Strategies

This marketing report provides a comprehensive analysis of Hilton Hotel's micro and macro environment, exploring the various marketing communication tools employed by the company. It delves into the background of Hilton Hotel, its suppliers, customers, competitors, and intermediaries within the microenvironment, and examines political, economic, social, and technological factors in the macroenvironment using PEST analysis. The report further analyzes the effectiveness of advertising, public relations, direct marketing, sales promotion, personal selling, and social media as marketing communication tools. It concludes with a preliminary draft for a future marketing communication strategy, focusing on enhancing the business and global image of Hilton Hotel. The report is contributed by a student and available on Desklib, where students can find a wide array of study resources including past papers and solved assignments.