Hilton Hotel Marketing Plan: Analysis of Marketing Mix and Strategies

This report provides a detailed marketing plan for Hilton Hotel, encompassing an executive summary, company overview, and situational analysis using SWOT and PESTLE frameworks. It outlines business objectives, marketing mix strategies (product, price, place, promotion, people, physical evidence, and process), and tactics to achieve them. The report further explores market strategies including the STP model (segmentation, targeting, and positioning), along with a budget allocation for promotional and operational costs. The analysis considers political, economic, social, technological, legal, and environmental factors (PESTLE) impacting the hospitality industry. The marketing plan is designed to enhance customer experience, expand business, and increase market share. The plan also focuses on employee training, discount strategies, strategic hotel placements, membership facilities, and attractive interior designs for enhancing customer experience. The report concludes with a comprehensive overview of the plan's components to ensure alignment of marketing strategies with overall business goals.

BASIC MARKETING PLAN
Marketing plan
It can be referred to as overall plan of a business. It includes the
marketing strategies and policies used for meeting the organization’s set
objectives and goals. Hotel Hilton popularly known for providing luxurious
accommodations facilities with attractive interiors and best services and
facilities. In the following marketing plan the marketing mix essentials used by
hotel Hilton to achieve organization’s goals have been described. The SWOT
analysis and PESTLE analysis of hotel Hilton have been explained, Also,
Budget of marketing plan and different market strategies are been determined.
The marketing plan is helpful in framing of required policies and plans for
achieving growth and success of organization. A proper marketing plan is
helpful in increasing productivity and efficiency of business.
Coherent, evidence based marketing plan
Executive summary- The following plan will describe the over
view of hotel Hilton along with its situational analysis of SWOT and
PESTLE. It will also determine the market strategies that are STEP
strategies. Furthermore, it will represent a budget of overall services and
facilities offered by them.
Company over view- Hotel Hilton is a luxurious based hotel
providing the best accommodations facilities to their guests. They provide
the best and friendly experience to their customers with attractive facilities.
Situational analysis- Swot analysis
Strength- The scope of
organisation is vast with the
best experience.
Weakness- Deficiency in
flexibility proves to be a
weakness.
Opportunities- They have
an opportunity for
International expansion.
Threats- Key personnel are
lost which are becoming
threats for business.
Marketing plan of hotel Hilton to achieve objectives
Business
Objective
Marketing Mix
& Strategy
Tactics Monitoring &
Evaluation
To reduce
employee
turnover
Product
Offering super room’s
facility to their
customers.
Evaluation is done by
giving continuous
training to their staff
members.
To expand
business
Price Giving discounts during
festive seasons.
A regular check on
working of company's
plans that whether they
are working according to
strategy or not.
To attract more
number of
customers.
Place Establishes their hotels
near the airport.
Analyses is done on end
results to know any
differences present or
not.
Optimum
utilisation of
resources.
Promotion Providing membership
facility to consumers.
Evaluation of financial
statements on the basis
of working of framed
strategies and policies.
Increase growth
level.
People People working in it are
well dressed in a
uniform.
Gain a larger
share in market.
Physical
evidence
Providing attractive
interiors for their
customers.
To provide
luxurious and
friendly
experience to
their guests.
Process Collaborations with
multinational
companies for
expansion of its
business.
Market strategies STP model-
Market segmentation- This refers to identification of profitable customers in the market.
Through proper research of market gainful customers are identified and their needs and
choices are determined.
Targeting strategy- It is related to target the audiences which are helpful in increasing the
success of hotel Hilton. This will help in framing the promotional activities to attract
targeted customers.
Positioning strategy- It is referred to as ensuring of hotel in a profitable position for
increasing success. In this, the strategies made for targeted audience is implemented. Its
main focus is to provide luxurious experience to their guests.
PESTLE analysis
Political Hospitality industry is affected by terrorism and political
turmoil.
Economical There are more movements of currency.
Social Consumers prefer more of travelling.
Technological Robotics and artificial intelligence is used more.
Legal In some countries ban is imposed on travel.
Environmental For reducing impact of environment, initiatives have been
taken.
Budget-
Promotional activities 2050
Distribution cost 980
Stationary cost 150
HR cost 3100
Total 6280