This report provides a detailed marketing plan for Hilton Hotel, encompassing an executive summary, company overview, and situational analysis using SWOT and PESTLE frameworks. It outlines business objectives, marketing mix strategies (product, price, place, promotion, people, physical evidence, and process), and tactics to achieve them. The report further explores market strategies including the STP model (segmentation, targeting, and positioning), along with a budget allocation for promotional and operational costs. The analysis considers political, economic, social, technological, legal, and environmental factors (PESTLE) impacting the hospitality industry. The marketing plan is designed to enhance customer experience, expand business, and increase market share. The plan also focuses on employee training, discount strategies, strategic hotel placements, membership facilities, and attractive interior designs for enhancing customer experience. The report concludes with a comprehensive overview of the plan's components to ensure alignment of marketing strategies with overall business goals.