Hilton Hotel's Marketing Essentials: Strategies and Responsibilities

This report provides an overview of the marketing strategies employed by Hilton Hotel, a global hotel chain, focusing on its role and responsibilities in conducting market research, enhancing customer awareness, and building strong customer relationships. It explores the inter-relationship of marketing with the wider environment, including branding, and analyzes the 4Ps of marketing (Product, Place, Price, Promotion) as applied by Hilton. The report highlights Hilton's use of various marketing techniques such as celebrity endorsement and social media to reach a large customer base, ultimately aiming to maximize revenues and ensure profitable utilization of accommodations. The conclusion summarizes the company's engagement in promotional techniques to connect with consumers effectively.