Marketing Mix Analysis: A Presentation on Hilton Hotel Strategies

This presentation focuses on the marketing mix within the hospitality sector, specifically using the Hilton Hotel as a case study. It introduces the significance of the marketing mix in creating brand awareness and driving sales. The presentation details the application of the 7Ps of marketing: product, place, price, promotion, people, process, and physical evidence, within the Hilton Hotel context. It highlights how Hilton delivers quality services, utilizes distribution strategies, employs promotional activities, and adopts a premium pricing strategy. The presentation also discusses the service process and physical evidence elements, emphasizing their importance in shaping customer perceptions and experiences. The presentation concludes with a list of references, providing a comprehensive overview of marketing strategies in the hospitality industry, with a focus on the Hilton Hotel.

Marketing in hospitality

INTRODUCTION
• In the hospitality sector, marketing mix plays significant role
order to create awareness among customers related to their
products and services.
• Further, it is a tool which is used by business and marketers
for determining a product or brands offering.
• In context to the micro-environment of Hilton hotel, the
employees are well effective in delivering their best services
to consumers.

Cont..
• Marketing mix can be defined as putting the right product or a
combination thereof in the place, at the right time and with the
right price (Teimouri, Ebrahimi and Khoury, 2015).
• One of the tough parts is to know every aspect of the business
plan.
• The present presentation is based on Hilton hotel, that operates
its business in hospitality sectors.

Importance marketing mix to the
hospitality industry
• Components of marketing mix play the significant role in the
hospitality industry. With the use of marketing mix, it
becomes easy for the company to increase the sales and
profitability (Radwan, 2016).
• It can be stated as one of the main strategies in the marketing
plan which helps in accomplishing the objectives.

Cont...
• It is basically prepared by the sales and marketing team and all
the elements of the marketing mix are used effectively and
efficiently (Yadav and Singh, 2014).
• It's each element play the significant role such as product and
services which company wants to deliver to its customer
should have some unique features so that customer can be
attracted toward it.

Elements of the marketing mix

Marketing mix of Hilton hotel
Hilton hotel 7ps' of marketing comprises elements of Hilton
Hotel marketing mix that consist of following
Product
Place
Price
Promotion
People
Process
Physical evidence

Product/Service
• Hilton hotel provides quality services to individual as well as
corporations.
• However, its most of the services are based on the availability
and offered on prior booking.
• At present Hilton hotel started providing pick and drop
facilities.

Cont..
• In respect to increasing the satisfaction level of the customer, a
company has started this new services (Nieves, Nieves and
Diaz-Meneses, 2016).
• Along with this, it provides support services to its customers
in order to gain the competitive advantage for the business by
increasing the value of services.

Cont..

Place
• One of the aims of distribution strategy for the Hilton hotel is
specified as making available the products and services to
customers.
• Transportation and market coverage allow for growth of the
business (Aghaei, Vahedi and Pirooz, 2014).
• Therefore, it provides convenient services such as picking the
clients from the airport and drop them back when they check
out from the hotel.

Cont..