Organizational Audit Report: Hilton's Structure, Culture, and Goals

This report presents an organizational audit of Hilton Hotels, a global hospitality brand. It begins with an introduction to organizational and strategic audits, emphasizing their importance in identifying strengths and weaknesses. The main body of the report examines Hilton's hierarchical organizational structure, which includes ownership, management/franchise, and timeshare divisions, highlighting its goals for systematic operations. It then analyzes Hilton's corporate culture, focusing on employee investment and consumer satisfaction. The report further explores recent change initiatives, such as environmental sustainability goals, and their impact on the company's image and supplier relationships, along with how these changes were managed through training and development. Finally, the report assesses Hilton's strategic direction, including guest experience, digitalization efforts, and expansion strategies, along with an evaluation of its business performance, emphasizing strategies for driving demand and maintaining competitiveness. The report concludes by summarizing the importance of organizational structure, culture, and goals in guiding organizational activities and achieving desirable outcomes. The report also emphasizes the role of education in managing change and fostering competitiveness.

Organisation Audit

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Organization structure, culture and goals.................................................................................................3
Recent change initiatives, their impact and how well they were managed...............................................4
The organization’s strategic direction and current business performance................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION

Organisational and strategic audit refers to the complete audit of an organization which
includes analysis of their existing strategies, operations, planning of human resource, technical
and budgetary elements many more attributes (Adizie and et.al., 2019). If all respective factors
are well and in line with organizational strategies and objectives consider as valid. Respective
report is based on the Hotel Hilton which is a global brand as a full service hotels and resorts
under flagship of multinational hospitality organization Hilton. Respective report is based on
significance of organisational audit to acknowledge about organisational strength and
weaknesses in potential manner. In organisational audit it consisted the organisational structure,
culture and goals that helps to people in working in proper manner. further it includes the recent
changes that occurs in organization and their impact on organization in order to collect important
insights. Finally, it includes organisational strategic direction and current business performance
so that improvements should be drawn in potential manner.
MAIN BODY
Organization structure, culture and goals.
For conducting auditing that denotes major areas of improvement, strength and
weaknesses that help in brining improvement in organisational development and enhancement in
potential manner (Alzoubi and Ahmed, 2019). In context of Hotel Hilton to share roles and
responsibilities and for persuasion of work in proper manner conduct auditing of their
organizational structure that are as follows:
Organisational structure:
Organisational structure is the wider system that demonstrate about the specified work
and activities directed towards achieving the definite goals and objectives. The organisational
structure of Hotel hilton is hierarchical as they adopted due to massive size of their organization.
They deals in 13 brands by serving 140 million guests in 2015 alone. Their organisational
structure divided into the respective divisions that are as follows:
Ownership division: Respective section of their organisational structure comprised of 146 hotels
and 59463 rooms that are operated by the Hilton at world wide level.

Management and franchise division: In respective section of their division comprise of the 4419
hotels and 691887 rooms that are operated in order to serve consumers in one of best manner so
that potential outcomes should be achieve (Blotkamp and et.al., 2019).
Timeshare division: The another important kind of section comprised of 45 properties and 7152
units. Respective section was take over by Hilton world wide president for restructuring and
taking other initiatives for enhancing consumer level of experience (Hilton Organizational
Structure, 2020).
The main goal behind respective organisational structure that they can follow systematic
orders and instructions to one another in order to gain the desirable goals and objectives in
potential manner.
Culture: Corporate culture of the organization plays a very much important role in providing one
of best experiences to the end users. In context of Hotel Hilton in their corporate culture consist
of the investing in team members as they are very much devoted for their employees and take
care of their self interest in potential manner. they on regular basis conduct training and
development for their employees to remain always competitive in marketplace. The another
important attributed of their corporate culture consist of consistent consumer satisfaction, for that
they rely on employee satisfaction, providing one of best environment in which consumers can
give one of their best outcomes.
Goal: The main goal of Hotel Hilton is to fill the earth with the light and warmth of hospitality
by providing one of best experience to every hotel, guest and time. It has been analyze that for an
organization it is very much important to examine their goals by considering consumers needs
and wants so that they remain always competitive in marketplace.
Recent change initiatives, their impact and how well they were managed.
Changes plays very much important role within the organization as they helps in
providing best experiences to the end users by identify their needs and wants in potential manner.
In their recent changes consist of that they aimed to reduce or cut down their environmental
footprints in half and double its social impact by 2030. By putting respective initiative, Hilton
become the first major hotel company to reduce the carbon emissions so that best outcomes
should be achieved by them. The respective change very much beneficial for organization to

remain always competitive in marketplace. The impact of respective change is that they can
build distinctive image in the market by protecting environment and also can double the amount
spend with local and minority owned suppliers (Enders and Naidoo, 2019). By investing in the
programs assist in woman and young around the whole world by prioritizing their goals and
objectives in order to remain competitive in marketplace. To manage respective activities they
firstly conduct the through research and development to set the organisational prioritizes and by
allocating roles and responsibilities by accessing their skills and capabilities so that they can put
one of their best outputs in organisational development and enhancement in potential manner. To
manage change it is very potential for an organization to provide adequate knowledge and
information as initially people are not ready to accept changes as primarily they feel resisting
towards changes. In context of Hotel Hilton they by conducting training and development and
conception that helps in giving adequate information to employees regarding changes so that
they can give one of their best efforts. So in that regards it can be said that by accessing skills
and capabilities of individual organization can be able to gain desirable outcome from them.
The organization’s strategic direction and current business performance.
Strategies and tactics for an organization plays very much important role in directing
people in right direction to gain the desirable outcomes from them (Goffnett, 2020). Strategies
and tactics directly related with the business performance of organization, in context of Hotel
Hilton their main strategies and tactics to remain competitive are as follows:
Guest experience and privacy: Differentiation in the products and services is one of cornerstone
of their success and business strategy. Specially respective organization differentiate their
products on the basis of quality, maintenance and high level of standardization with integration
of IT system in various aspects to remain competitive in market place. Respective factors
directly contributes in enhancing consumers experience in positive manner and provide
sustainability in business world.
The another important kind of business strategy adopted by Hotel Hilton consist of digital
hospitality that deliver competitive advantage. In their digitalization efforts consist of the
booking channels, mobile services, loyalty and data driven personalization with providing one of
best consumer experiences to the end users.

In that series their other efforts that is business strategy of respective organization consist
of the expansion of their products and services into wider marketplace. As at international level
they added 100,000 more rooms in their product portfolio in 2015 alone. It has been evaluated
that their business strategy is the aggressive kind of international strategy that rely on putting
differentiation on quality of their products to sustain in marketplace (Mahase, 2020).
Performance: It has been evaluated that by building business strategies respective organization
can be able to driving demand by encouraging loyalty of their consumers. As core of their
business strategy shifted from a vertically integrated hospitality and property management to
gain desirable outcomes (Johnsen and et.al., 2019). Hilton at world wide level gain growth and
revenue by adding new hotels into their system or their existing hotels by improving their own
sales through higher level of occupancy or nightly rates. It proved very much beneficial for them
as their existing hotels perform well so adding new hotels is very much easy for them. the main
responsibility for respective organization as a global level franchisor of their brand is to build
compelling advertising and marketing. As they by hitting traditional and online marketing
channels by using tag line “ Expect better, Expect Hilton”. By main motive behind using
respective tagline is to persuade younger travelers to attract towards their products and services
in potential manner.
CONCLUSION
From the above report it has been concluded that for an organization culture, goals and
objectives their organisational structure plays very much important role. Respective factor direct
the organizational activities in the right direction so that people can put one of their best efforts
in organisational development and enhancement in potential manner. with help of changes
organization and its employees can achieve one of their best outcomes as it is very much
potential for them. it has been observed that people feel resist at initial level as it arise fear of
failure. In that regards education plays very much important role for gaining desirable outcomes
from them in order to remain competitive in marketplace.

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Online:
Hilton Organizational Structure, 2020. [Online]. Available through. < https://research-
methodology.net/hilton-organizational-structure/>.