Strategic Resource Management Report for Hilton Hotel

This report provides a comprehensive analysis of strategic resource management within Hilton Hotel. It begins with an introduction to strategic resource management and its importance in achieving organizational objectives. The report then delves into three key areas: human resource management (HRM), physical resource management, and marketing. The HRM section examines objectives, the role of HRM, recruitment and retention strategies, employee development techniques, and strategies to ensure employee engagement. The physical resource management section identifies objectives and required resources, evaluates the role of physical resource management, and appraises planning processes. The marketing section explores how marketing activities contribute to organizational objectives, evaluates marketing operations, and analyzes the market development process. Finally, the report includes an overview of Information Systems Management (ISM) and its role within the organization. The report concludes with a summary of key findings and insights into effective resource management practices within the hospitality industry.

STRATEGIC RESOURCE MANAGEMENT
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
ACTIVITY 1: HUMAN RESOURCE MANAGEMENT ..............................................................4
1.1 Objectives for chosen organization and how HRM contributes to their achievement..........4
1.2 The role of HRM....................................................................................................................5
2.1 The recruitment and retention strategies for chosen organization.........................................6
2.2 Assessment of techniques used to develop employees in the organisation...........................6
2.3 Contribution of techniques to ensure engagement of employees..........................................7
2.4 Analysis of effective strategies HRM department must use..................................................8
1.3 Appraise the Human Resource Planning process..................................................................9
ACTIVITY 2: MANAGEMENT OF PHYSICAL RESOURCES................................................10
3.1 Identify chosen organisation objectives and physical resources required for ensuring
achievement of these objectives.................................................................................................10
3.2 Evaluate the role of physical resource management within Hilton hotel............................12
3.3 Appraise the processes that Hilton hotel uses to plan its physical requirements.................12
ACTIVITY 3: MARKETING .......................................................................................................13
4.1 How marketing activities contribute to achievement of organisational objectives.............13
4.2 Evaluate marketing operations in the organisation..............................................................14
4.3 The process that organization uses to develop its markets..................................................14
Activity 5 Information Systems Management ..............................................................................15
5.1 & 5.2 Contribution of ISM and its role in the organization.................................................15
5.3 Appraise the processes that Hilton uses to plan its information systems requirements .....16
CONCLUSION .............................................................................................................................17
References .....................................................................................................................................18
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INTRODUCTION
In the present context Strategic Resource Management focuses on delivering the adequate
and proper services related with management of all the different aspect of resources so that
organization can easily attain the objectives. It often concern with setting the goals and
objectives as well as measuring the competitive environment within the industry so that it may
easily sustain in the environment. Therefore, it has been stated that strategic resource
management plays significant role within the establishment that directly outcome in sustaining
within the environment.
In order to carry out the report in effective manner the chosen organization is Hilton one
of the leading hospitality organization within the UK region that deals in delivering room or
accommodation services to different segment customers. The report will also focuses on
completing the different activities related with human resource management as directly
contribute in performing the activities within the organisation. Along with this, another activity
within the report focuses on management or planning of using the adequate physical resources so
that it may easily meet the requirement of the organisation. In addition to this, it would also
focus on understanding the role of marketing activities that directly contribute in accomplishing
the objectives and goals.
ACTIVITY 1: HUMAN RESOURCE MANAGEMENT
1.1 Objectives for chosen organization and how HRM contributes to their achievement
Hilton is leading hospitality organisation within the industry that deals in serving quality
accommodation as well as food services to their different segment customers. There are different
objectives that is devised by the hospitality organisation so that they can succeed in the
competitive industry (Banifield and kay, 2012). The foremost objective of Hilton organisation is
to become the leading hospitality organization that deliver their services to the global community
with enhancing or raising the experience of their guests and visitors. In order to accomplish the
above objective of Hilton hotel human resource management function plays significant role as
with recruiting and selecting the competent personnel within the organization they must focuses
on delivering the quality hospitality services to their different segment customers (Barnett and
Morse, 2013). Another objective of Hilton hotel is towards their employees and staff those who
renders quality services to customers and guests. The key objective is to provide the quality
working condition as well as remuneration to their staff so that they get committed towards the
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organization. In order to accomplish the objective HRM function of the cited firm devise
effective salary package for their different level staff so that they may properly meet their
objectives.
In addition to this, another objective of Hilton hotel is to engage in customized services
with the help of using technological factors and resources. Therefore, to accomplish this
objective in proper manner HRM function within the hospitality organization deals in staffing
the qualified and competent personnel that support in using the technological resources for
meeting the customers’ needs and preferences (Budhwar, 2000).
1.2 The role of HRM
It has been assessed that Human Resource Management plays significant role within the
chosen organisation as it benefit the Hilton in managing and organising the human resources
within the premises so that they may positively contribute in accomplishing the stated goals and
objectives. The role of HRM function within hospitality organisation is to engage in
development activities so that they can easily attain welfare among the staff and employees those
who are working within the organisation (Christensen, 2002). With the help of this role
employees can easily deliver the quality services to their guests and customers those who visits
their hospitality organisation.
It has been also critically evaluated that another role of HRM function within the
hospitality organisation is to develop the collaborative working policies and compensation
packages for their employees so that staff can easily deliver quality accommodation as well as
food services to their customers. The working policies mainly consists of disciplinary strategies
as well as grievance strategies that is been used by the management so that they can easily
enhance the commitment level among the staff that directly lead to contribute towards attaining
the goals and objectives (Chuang, Church and Zikic, 2004). Whereas, another role of HRM
function within the Hilton hotel is concerned with framing the strategies related with motivating
and retention so that they can easily boost the morale of staff and employees those who are
rendering services within the hospitality provision. Along with this, framing all these strategies
by the HRM within the hospitality organisation it results in enhancing the level of commitment
among the staff that directly assists in attaining the stated objectives. Apart from this, it is also
critically evaluated that the role of HRM within the cite firm plays significant role as it would
also benefit in devising the effective recruitment and selection strategies through which they can
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easily select the competent and qualified staff so that they can meet the leisure requirement of
customers related with providing accommodation, room or food services (Losey, Meisinger and
Ulrich, 2005).
2.1 The recruitment and retention strategies for chosen organization
It has been also evaluated that cited hospitality organisation firm that is Hilton hotel
focuses on effective recruitment and retention strategies so that it may positively contribute
towards attaining the overall stated goals and objectives of the firm (Nkomo, Fottler and
McAfee, 2010). There are different recruitment strategies framed by the Hilton management that
is they must focuses on using the online job search sites for recruitment of the candidate. With
using the online sites company can easily target the large applicants towards the vacant job post
so that they may easily attain the required goals and objectives. Another effective recruitment
strategies that is used by the cited hospitality organisation include engaging in advertisement
activities within the newspaper and magazines so that they can easily attract the large candidate
towards their vacant job post (Price, 2011). The newspaper advertisement strategy is cost
effective in nature and thus attract large number of candidate towards the job post.
Despite of recruitment strategy there are certain retention strategies that are often used by
the chosen organisation so that they can easily enhance the loyalty and commitment of
employees towards the organisation. Along with this, the foremost retention strategy that is used
by the cited firm include providing them non-financial reward and incentives so that they can
easily meet the requirement and needs of the employees that results in retaining them within the
organisation (Rothwell and et.al., 2012). Moreover, it would also benefit the individual to get
committed and loyal towards the activities and services of the organisation.
2.2 Assessment of techniques used to develop employees in the organisation
There are several techniques that can be adopted for the purpose of developing
employees in Hilton Hotel of UK. Such techniques are also useful in enhancing the efficiency
and capability of employees and through this, performance and productivity facets of business
could be improved. Training and development session: It is crucial for Hilton hotel to organize training and
development session for the employees so that they can learn several ways to manage the
work processes. Furthermore, employers must also ensure that employees are suitably
attending all the training sessions so that they can grow more (Rowley and Jackson,
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2010). Training is beneficial for improving the productivity and performance aspects of
employees and through this, opportunities of reaching towards organizational aims can be
amended. However, managers have to ensure that employees are attending the sessions
on consistent manner. Focus on changing patterns of working: It is crucial for the employees of Hilton hotel to
adopt new patterns of working so that their efficiency and capability can be amended.
This is also imperative in terms of becoming more competitive and efficient (Salaman,
Storey and Billsberry, 2005). Therefore, Hilton hotel must provide suitable chances to the
employees whereby they can adopt diverse aspects to manage the job profile. This is not
only essential for managing work practices; but also it encourages the opportunities of
success and prosperity. Adoption of motivational techniques: It is essential for Hilton hotel to adopt numerous
motivation techniques so as to satisfy the employees for longer time span. At the same
time, motivational strategies will also assist the employees to focus more on improving
the productivity aspects (Sayım, 2010). However, most often chief concern should be
given to employee appraisal wherein performance of the employees should be recognized
through rewarding them.
 Changes in job roles and responsibilities: It is also crucial for Hilton hotel to make
several changes in the job roles so that employees can come out of boredom. This will
also assist the workforce to learn new things as per different job profile. There are several
changes that usually exist in employee responsibilities which could merely be handled
through learning different things (Stanton, Young and Harvey, 2014).
2.3 Contribution of techniques to ensure engagement of employees
Employee engagement is considered as the most important aspect for Hilton hotel which
gives numerous benefits to the workforce. This is profitable not only for the organization; but
also it gives numerous chances to the employees to learn more. In order to engage the
employees, employers of Hilton hotel need to develop suitable and effective strategies which can
guide the employees to manage things suitably. Motivational strategies contribute a lot in
satisfying the employees and through this, organizational productivity can also be encouraged
(Sun, Aryee and Law, 2007). Moreover, it can be said that providing rewards and different
monetary benefits could assist Hilton hotel to engage and retain the potential talent for longer
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time span. With the help of such facets, employees will be able to become productive element of
the organization. Employee engagement develops high chances of employee interaction and that
also changes the way through which work aspects can be managed (Underwood, 2000).
However, on the other hand, training is a source through which employers can show
concern towards the employees. With the help of training, employees can learn different aspects
to manage things; hence this becomes the most profitable aspect of the organization. With the
help of training and development (Varbanova, 2013), Hilton hotel can make respective changes
in employee capability; therefore consequently, value of the organization could be enhanced. On
the other hand, training is the most important concept through which learning dimensions of the
workforce could be enhanced which further leads Hilton hotel to reach towards the defined aim
and objectives. Suitable level of employee interaction could enhance success facets of Hilton
hotel and at the same time it can also change the way people manage their work profile.
Henceforth, from the discussion it can be said that Hilton will be able to acquire wide range of
advantages through implementing diverse HR strategies.
2.4 Analysis of effective strategies HRM department must use
In order to achieve organizational aim and objectives, employers of Hilton must have to
develop various HR strategies. The strategies are required to be developed in the hotel entity so
that employee satisfaction and retention facets can be encouraged (Wilkinson and Marchington,
2005). Organizational objectives are attained through making changes in the work profile and a
few are discussed in the below section:
 Motivational strategies can be developed through which several monetary and non-
monetary benefits could be given to the employees. For instance – the employee that
has attained monthly target should get appropriate rewards. This is crucial in terms of
meeting the objectives of the organization (Wright and et. al., 2008). However, it is an
apparent fact that motivational benefits could enhance the operational cost of
organization; however it could also bring numerous advantages to the business entity.
 There must be proper focus on leadership and management so that work dimensions
can be handled accordingly. With the help of leadership, suitable direction can be
provided to the employees and according to that, they can contribute in meeting the aim
of the business. Thus, it can be said that Hilton hotel needs to adopt diverse leadership
styles so that success and prosperity facets of the business could be amended. On every
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situation, managers of Hilton hotel should emphasize on planning and managing
aspects for reducing the level of uncertainties.
 There must be specific concern towards achievement of competitive advantage; hence
through which adequate attention could be given to the organizational work aspects
(Yeo and Li, 2011). In the current scenario, issues related to competitive advantage has
been increasing; therefore Hilton hotel is required to emphasize more on developing the
employees. This is crucial for the purpose of achieving the determined aims and
objectives.
 In terms of HR strategies, Hilton hotel should also give specific concern towards
recruitment and selection in which only skilled and talented workforce should be
recruited. This is essential in terms of managing all the organizational work practices in
effective way.
1.3 Appraise the Human Resource Planning process
Strategic human resource management is the activity that is crucial for an organization
for the purpose of remaining competitively in the market. Besides this, it can be said that Human
resource planning must be integrated within the organizations strategic plans of Hilton hotel. The
process of human resources mainly goes through six major steps and all are discussed as follows:
 Firstly, it is essential for the manager of Hilton hotel to give high attention towards
strategic aspects so that the areas of development can be ascertained accordingly.
Determination of strategic aspects is required so as to identify the opportunities involved
in internal and external environment (Banifield and kay, 2012).
 Next is to consider the selection, designing and associating aspects of the HRM policies,
so that all the different plans and practices can be managed accordingly. Hilton hotel has
to identify the interest of human resources so that to set strategic directions. This is also
essential in achieving the defined aim and objectives.
 After considering HRM system, Hilton hotel must make necessary plans about
recruitment of employees that would be joining the team. Focus should be laid on
recruiting the talented pool who are able to handle business objectives. In order to get to
the desired results, it is essential for manager of Hilton hotel to identify the competency
and effectiveness of employees.
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 Further, at this stage, training is imparted to the employees so that they can enhance their
capacity level to cope up with organizational needs (Barnett and Morse, 2013). At the
same time, comprehensive plans are essential to develop for making the process more
beneficial.
 Training should be given as per the areas of requirements so that organizational
efficiency and success factors can be increased. Along with this, Hilton hotel should also
ensure that suitable areas of concern are being included.
 At this stage, manager is required to implement the plan into action. The process needs to
be suitably reviewed so that suitable changes could be made accordingly.
ACTIVITY 2: MANAGEMENT OF PHYSICAL RESOURCES
3.1 Identify chosen organisation objectives and physical resources required for ensuring
achievement of these objectives
Following are the different physical resources required in order to attain desired
objectives within Hilton hotel such as-
Objectives of Hilton Required Physical
Resource
Impact
To deliver services to
the global community
with enhancing or
raising the experience
of their guests and
visitors.
Human resources
Financial resources
In regard to attain this objective, it is
essential for workforce of Hilton
hotel to identify the quality of
services being delivered by workers
and thus improve the experiences of
customers so that satisfaction can be
attained. Hence, to attain such
objective, firm needs to provide
proper training and development to
workers so that they can identify the
needs of clients and attain
satisfaction (Budhwar, 2000). It also
leads to improve the productivity of
firm in market. Also, providing
monetary rewards helps in
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influencing potential employees and
enhance their satisfaction level to
improve business performance.
To render quality
services to customers
and guests.
Human resources Human resources plays crucial role
in order to deliver quality services to
customers within Hilton hotel.
Hence, it is essential for firm to
improve their productivity so that
best results can be attained. For
instance, it is essential for workers
of hotel to render quality services to
guests so that it improves their
efficiency and attain satisfaction.
To engage in
customized services
with the help of using
technological factors
and resources.
Technological resources It can be stated that in order to
achieve the stated objective, it is
essential for firm to undertake
effective technological resources so
that required customized services
could be delivered to guests
(Christensen, 2002). Hence, through
obtaining customized services it
helps in satisfying the needs and
wants of customers and retain them
within firm for long term.
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3.2 Evaluate the role of physical resource management within Hilton hotel
At Hilton hotel, assets are required to be managed in such a way so that it can assist the
organization to enhance the value of services. More the value of assets, more will be the success
ratio of the company. There must be prominent consideration towards operations management so
that all the activities can be managed suitably (Chuang, Church and Zikic, 2004). Physical assets
are required to be managed so that it can assist Hilton hotel to conduct all the operations in
effective way. The capacity of investment could only be enhanced in the case when the
subsequent hotel manages all the operations effectively. Hilton hotel also needs to assess return
on investment so that specific amount could be delivered to all the stakeholders who have
invested in business resources. Further, manager of Hilton hotel also needs to have control on
investment aspects so that resources can be suitably utilized in every facet.
At the same time, it can be said that Hilton hotel needs to specify on asset control aspects
so that business investment and resource management can be handled suitably. Focus should also
be laid on inbound and outbound activities in which specific attention should be given to primary
and secondary aspects (Losey, Meisinger and Ulrich, 2005). Along with this, it is also required
for manager of Hilton hotel to emphasize on security dimensions. For instance- specific attention
should be given towards risk management facets so that employee risks facets can be reduced
similarly. There must be suitable analysis of risk activities in which manager of Hilton hotel
should emphasize on all the areas. This is crucial in terms of reducing the opportunities of
accident and uncertainties. Moreover, employees can also be protected from all sorts of hazards
and risks and as a result, it could encourage organizational values.
3.3 Appraise the processes that Hilton hotel uses to plan its physical requirements
In order to plan the physical requirements, proper analysis is required to be conducted so
that Hilton Hotel can ascertain the ways through which activities are managed. Central attention
should be given towards operational performance in which as per the needs and demands of
customers, specific services should be delivered (Rothwell and et.al., 2012). Alongside, there
must be appropriate evaluation of all the activities so that the areas of improvements can be
identified. Hilton hotel is required to allocate resources in prominent manner so that resource
capability of the business entity can be enhanced. All the operations and functions of Hilton hotel
should be suitably accessed so that new changes could be made. Hilton hotel should also
emphasize on outsourcing the resources so that value of business processes can be amended.
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In order to develop the value of business, Hilton hotel could consider diverse ways
through which business activities can be organized. Changes are also required to be made in
resource allocation process wherein Hilton hotel should allocate resource in the most optimum
manner. This is crucial for the purpose of enhancing resource capability of Hilton hotel. Apart
from this, manager of Hilton hotel should also accentuate on physical resource optimisation
through which all the set of activities can be managed afterwards matching to the available
resources (Rowley and Jackson, 2010). This is highly beneficial in terms of reaching towards the
aims and objectives of business entity. Thus, from the entire discussion it can be said that there
are several benefits that could be attained with the help of managing all the mentioned aspects in
suitable way. This is also imperative in supporting all the strategies of business.
ACTIVITY 3: MARKETING
4.1 How marketing activities contribute to achievement of organisational objectives
It can be stated that marketing is considered as the crucial factor that helps in attaining
desired organizational objectives. It also helps Hilton to promote and advertise wide range of
products or services to attract customers and enhance the market share of firm. There are
different marketing objectives such as rendering quality services to guests, delivering customized
services and raising services to global community in order to raise experience of customers etc.
(Salaman, Storey and Billsberry, 2005). Hence, marketing department of firm needs to promote
the products or services of Hilton and raise awareness among customers so that desired
objectives could be attained. Also, different strategies are required to be developed which raises
the expectations of customers and thus improves the business performance. For instance,
currently Hilton focuses upon using digital advertising technology that helps firm to promote the
company within target market and thus enhance the market share of firm.
Moreover, it is crucial for enterprise to undertake effective marketing activities that aims
firm to contribute towards attaining desired business objectives (Sayım, 2010). Hence, using
online platform or social media websites such as Facebook, Google, YouTube, and Twitter etc.
in order to promote the products or services rendered by clients and thus increase market share of
Hilton. Further, it also raises profit margin of firm and thus satisfy the needs of customers.
Carrying out effective marketing activities aids in improving the business performance so that
desired results can be attained. For instance, it is significant for Hilton to provide quality services
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to guests so that such objectives could be attained in an effective way. Further, using such
marketing activities helps in influencing business to enhance the market share in market.
4.2 Evaluate marketing operations in the organisation
It can be stated that marketing operations is stated as the process which helps in focusing
upon enhancing the efficiency of Hilton in market. Marketing operations within hotel mainly
involves different activities i.e. market research. In order to assess the needs and wants of
customers, firm carries out market research and thus evaluate their requirements so that varied
range of products or services could be delivered to clients and thus enhance the sales and
profitability of firm in market (Stanton, Young and Harvey, 2014). Through carrying out
effective marketing operations it helps business to enhance its performance and thus raises
market share and profit margin of hotel. Marketing team of Hilton undertakes effective practices
which results in advertising and promoting the products so that needs of clients could be
satisfied.
Further, the marketing operations within Hilton also evaluates the effective marketing
strategy that helps in promoting the product or service in order to raise the market share of firm.
Through carrying out effective operations within firm raises the business performance and thus
evaluates the performance of firm so that best results can be attained (Sun, Aryee and Law,
2007). Carrying out effective marketing operations results into improving the business
performance and thus enhance the market share of Hilton. Through delivering quality services to
customers results into satisfying their needs and thus improve the market share so that best
results can be attained.
4.3 The process that organization uses to develop its markets
Here, it is significant for business to undertake effective marketing activities so that firm
can enhance its development to attain effective results. For instance, carrying out effective
marketing activities helps in enhancing the market share of firm so that needs and wants of
customers could be assessed and fulfilled accordingly (Underwood, 2000). For instance, Hilton
uses such process which helps them to identify the potential customers and thus influence them
to purchase products from customers. However, business offers wide range of products or
services in terms of offering quality services so that sales of firm could be attained. Here, firm
uses direct process that ultimately reaches to end customers. For instance, employees of Hilton
provide the customized services directly to potential target clients and satisfy their needs.
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Moreover, marketing activities play a significant role in terms of identifying the target market
segment and thus attain customer satisfaction (Varbanova, 2013).
Moreover, marketer also requires to identify the needs and wants of customers so that
particular services could be delivered by employees of Hilton. It would help them to enhance the
business performance of firm in market and thus carry out appropriate internal analysis so that
best results can be attained. In terms of improving business performance and attaining
satisfaction it would result into improving the business performance so that best results can be
attained.
Activity 5 Information Systems Management
5.1 & 5.2 Contribution of ISM and its role in the organization
In the modern era use of advance technologies is very important, by this way entities can
gain information related to past and present. It assists to make effective strategies which can help
to sustain in such competitive market for longer period (Wilkinson and Marchington, 2005). For
ensuring that Hilton is able to survive in the crucial corporate market or not, obtaining different
information is very important. As Main objective of Hilton is to satisfy its guests, it can be
accomplished with the help of ISM system. ISM contributes well in achieving the objective of
Hilton, as it focuses on quality maintenance. By delivering quality services to customers cited
firm will be able to satisfy needs of consumers to great extent (Prior and et.al, 2012). However,
ISM contributes well in collecting relevant information and supply such data to the strategies
level workers. So that managers can make effective decisions and can modify their operations
accordingly. By this way Hilton will be able to improve quality in the workplace that can support
in satisfying needs of consumers. Apart from this, goal of Hilton hotel is to increase its revenues.
It is possible by reducing cost of the company. ISM contributes well in attaining this objective of
cited firm. By using ISM entity can store data related to stock, inventory and can manage its
operations accordingly. It can help in forecasting future demand so cited firm can arrange
resources accordingly and can produce food as per the demand of consumers. By this way it
would be able to utilize its resource well that can help in increasing revenues of the hotel
(Storey, 2014).
ISM plays essential role in the workplace, with the help of this relevant information at
right time can be gathered by the management of Hilton. With the use of these details future
uncertainties can be minimized. It assists in modifying the workplace in such manner so that
14

needs and desires of service users can be fulfilled. So Hilton would be able to deliver services as
per the need of users. In addition, ISM plays vital role in gathering relevant information thus,
management of cited firm would be able to make effective decisions regarding future investment.
It plays a vital role in estimating the future requirement of resources. By this way management
can collect data relating to market trends and can fulfilled demand of customers. It plays
significant role in setting bench marking (What is MIS?. 2017).
As ISM ensures that quality standards maintain in the workplace. These details gives
indication regarding necessary changes in operations so that quality can get improved. By this
way Hilton would be able to achieve its objective of satisfying consumers effectively. In the
absence of ISM management would not be able to understand products and market demands.
Hilton hotel has strong relationship with suppliers and customers, so ISM can provide them
plenty of data that can help them in taking their investment decisions (What is MIS?. 2017). It
will support to accomplish the objective of the entity.
5.3 Appraise the processes that Hilton uses to plan its information systems requirements
Quality aspects of Hilton hotel has been improved afterwards the adoption of
technological changes. Further, with the help of information system, Hilton is able to invest in IT
techniques which enhances technological reach of the business and as a result, the opportunities
of success also increases (Wright and et. al., 2008). Along with this, Hilton is also required to
emphasize on change management and chief consideration should be given towards resistance to
change so that business constraints and uncertainties could be reduced. Hilton hotel is going to
enhance the ratio of IT investment so that competitive aspects of the business could be amended.
This is also useful in making the business more competitive and differentiated. Alongside, it is
also crucial for Hilton hotel to identify the areas through which new opportunities for business
management could be encouraged.
Henceforth, it can be said that Hilton hotel is required to emphasize on all business
prospects so that aim and objectives can be attained respectively. This is also crucial in terms of
adopting new trends coming at market place. However, new sources are required to be
ascertained so that Hilton hotel could invest more in technological facets. This is also crucial in
terms of supporting business strategies of Hilton. Information Systems Code are useful in
encouraging the service quality dimension. Thus, focusing on the same, Hilton hotel is required
to adopt new measures and trends so that suitable services could be delivered to the clients.
15

Central emphasis should be laid on quality concerns because that gives prominent attention to
customers and as a result, numerous associated benefits could be increased. Along with this,
Hilton hotel has also adopted a specific process in which technological concerns of the market
are included and accordingly new actions are taken up for business prospects.
CONCLUSION
Attributing the entire report, it can be said that competition is prevailing in the market
place; hence Hilton hotel should adopt numerous technological facets. HR strategies of the
subsequent hotel should be underpinned so that all the activities and operations could be handled
effectively. Detailed analysis is essential for the purpose of managing entire operations; therefore
prior adopting any process, Hilton should conduct situational analysis. Performance of the
employees helps an organization to evaluate the opportunities of success and growth; therefore
appropriate review must be carried out.
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