Business Environment Analysis: Hilton Hotel and Industry Trends Report

This report provides a detailed analysis of the contemporary hospitality industry, focusing on the Hilton Hotel. It begins with an introduction discussing the impact of environmental factors on organizations, followed by an evaluation of Hilton Hotel's external environment using PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental factors). The report then delves into an analysis of Hilton Hotel's internal environment, identifying its strengths, weaknesses, opportunities, and threats (SWOT). The subsequent section examines the implications of current and potential trends in the hospitality industry, such as the focus on millennials, international visitors, sustainability, personalization, and the use of artificial intelligence. The report concludes by summarizing the key findings and emphasizing Hilton Hotel's ability to leverage opportunities and mitigate threats, supported by references to relevant academic sources.

The Contemporary
Hospitality Industry

 INTRODUCTION
 Evaluation of External Environment of Hilton Hotel
 Analysis of Internal Environment of Hilton Hotel
 Implications of Current and Potential Trends in the Hospitality Industry
 CONCLUSION
 REFERENCES
Table of Contents

Environment and its factors affect all the organisations and industries and
hospitality industry is no exception in this. This study will discuss about
impact of environmental factors in Hilton Hotel.
INTRODUCTION

External environment has ability to influence operations of organisations significantly. Some
of the factors that impact Hilton Hotel and its expansion are-
Political
Political environment includes stability of a country where organisation is operating as well
as political stability and conditions of country where organisation is willing to expand its
operations.
Economical
This is concerned with financial aspect of organisation. This includes cost of operation and
economic influences on organisation that the country can make on Hilton Hotel where it
expand its operations.
Evaluation of External Environment of
Hilton Hotel

Social
This is concerned with consumer behaviour and preference of consumers of a
particular country where Hilton Hotel will expand its operations. Changing
behaviour of consumers has a significant impact on success of hospitality
organisations.
Technology
This is another important factor as Technology has become integrated to all
activities. In this context it is required to analyse technological development of a
particular country and how it can affect the success of Hilton Hotel.
Cont..

Legal
This is another important factor that governs operations of a organisation. Regarding
expansion of Hilton Hotel it requires to consider employment regulations, customer
safety regulations and food and beverages safety regulations and standards of food
and beverages applied on hospitality organisations.
Environmental
Increasing environmental consciousness requires that all organisations on their part
are taking care of the environmental impact. Hilton Hotel also needs to consider
environmental impact regardless of country in which it is operating.

Strength
 Performance management
 Excellent Employee Benefit
 Brand Image
 Profitability
Analysis of Internal Environment of Hilton Hotel

Weaknesses
 Less Developed Network
 Technical issues
Cont..

Opportunities
 Effective Marketing
 New Product Development
 Relationship Management
 Enhancing and strengthening Local position
Cont..

Threats
 Increasing Employee Turnover
 Competition and Rivalry
Cont..

Environment of the industries create several types of
opportunities for the organisation and they also are challenges
for the organisation. Some of the current and potential trends in
hospitality industry are-
Millennials Catering
This means that industries are focusing on millennials as their
new customers.
Implications of Current and Potential Trends in the Hospitality
Industry

International Visitors
This is another trends that has affected hospitality organisation. This
means that hospitality organisations are requiring to deal with more
international guest than before.
Sustainability of Organisational Practices
Eco-Friendly has become must in every activity. Organisations are
requiring to redesign their activities and practicing with least impact on
the environment and its sustainability.
Cont..