Analysis of Hilton Hotel's Strategy, Enterprise, and Innovation Report

This report provides a comprehensive analysis of Hilton Hotel's strategy, enterprise, and innovation. It begins by examining the internal resources and capabilities that contribute to Hilton's competitive advantages, such as its strong brand reputation and market share, while also acknowledging weaknesses like cultural challenges and lack of flexibility. The report then explores the key drivers of changes in the external environment, including customer behavior and competition, and their impact on Hilton's entrepreneurial activities. An analysis of competitive forces, based on Porter's five forces model, assesses the influence of rivalry, supplier power, substitution threats, customer bargaining power, and new entrants on Hilton's profitability. The report further evaluates two strategic positions for Hilton: expanding the overall market and guarding its existing market share. Finally, it recommends a strategy selection using the SAFe (Suitability, Acceptability, Feasibility) criteria to ensure cost-effectiveness and benefits for the organization. The report concludes with a discussion of how Hilton can leverage these insights to enhance its market position and achieve its business objectives.

Strategy, Enterprise &
Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
A. Critically analysis internal resources and capabilities that make competitive advantages....1
B. Key drivers of changes in external environment which evaluate impact on the
entrepreneurial activities ............................................................................................................2
C. Impact of competitive forces which influence to entrepreneurial activities for the
profitability in the business.........................................................................................................3
SECTION 2......................................................................................................................................4
A. Critically evaluates two strategic position for the selected business.....................................4
B. Selection of the strategy with using SAFe criteria.................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategy, enterprise and innovations determines very important aspect in business for
developing effective results in it. With this regard, individual can get several types of
opportunities that assists to recognise commercial potential in the enterprise (Lambert and
Davidson, 2013). This is states for developing global outcomes with different strategies and
making contribution for economic development. In this context, present report based on the
Hilton hotel which is hospitality sector organisation of London and provide several types
products and services in all over the world. For gaining more information of the business, report
assists to analysis internal resources and capabilities which assist to make competitive
advantages in business. Furthermore, it also includes impact of the competitive forces which
could be influence to entrepreneurial activities in the business.
SECTION 1
A. Critically analysis internal resources and capabilities that make competitive advantages
As per the view of Jin, Wang and Xia, (2017), in order to accomplish competitive
advantages, there are different kinds of internal resources exists which assists to make creative
results in the business operations. Therefore, competitive advantages will be develops in
systematic manner. In the Hilton hotel, SWOT analysis determines important parameter that
create effective competitive advantages.
Strength:
 Hilton hotel has effective brand and reputation in the market which assists to accomplish
objectives and goals in systematic manner. It creates positive impact on the customers to
use different kinds of products and services in the market (Wang, Feng and Shi, 2016).
 The selected business has large market share and wide areas in which they are delivered
their products and services. It is the best way to accomplish goals and objectives.
 The Hilton hotel also determines diversity with large amount of variation in the brand.
Therefore, they can provide several types of brand and variety in products and services
(Dewangan and Godse, 2014).
Weaknesses:
 However, the company has also several weaknesses which create negative impact on its
functions and operations. There are several customers who belong from different system
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and culture. Hence, the company need to focus on the one culture so that they can deliver
in effective aspect.
 Lack of experience to deal in international market also create major problem in the
nation. Therefore, it is the biggest weakness that faced by business for global emergence
and challenges (Eesley, Hsu and Roberts, 2014).
 The company has lack of flexibility because of the large size. As results, it creates
problem to the business to develop market of the chosen business.
Opportunities:
 In the international market, there is the wide opportunities for Hilton hotel to expand the
business operations and functions (Han and Xue, 2016).
 With the help of strategic alliance, the company could develop their large market share
which assists to promote their outcomes in significant manner. Therefore, Hilton hotel
will easily enhance performances in different areas of the world.
 With the help of mid level budget, the chosen organisation has several advantages to deal
with hotel sector. Therefore, profitability will be ascertain in systematic manner.
Threat:
 Hilton hotel has threat there is threat of terrorism and political instability which create
several problems to deal in international market.
 Adverse changes in the micro economic climate create major impact on the performances
of the objectives (Liu and Jianguo, 2017).
 Hilton hotel has also threat to loss of the key talent and employees in the business.
B. Key drivers of changes in external environment which evaluate impact on the entrepreneurial
activities
In this aspect, managers need to determine impact of changes in external environment.
This is because, these are those elements that occurs outside the company and cause to change
within the business. There are several elements exists that are beyond the control of Hilton hotel
which create impact on its functions and operations. External environment elements create
impact on customers, competition, etc. (Whittle and Myrick, 2016). These elements influence to
the business for developing several activities in it. However, it could be impact on current
operations, long term growth, etc. Therefore, managers are unable to ignore it so that imperative
changes need to determine at workplace which assists to monitor external environment.
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Imperative elements also required to develop effective functions for external environment
development. In the reactive approach, different outcomes will be occurs at workplace for
developing effective results (Varshavskaya and Arkin, 2017).
With the help of environment scanning and changes, managers require perform several
functions and operations to react towards internal and external environment. Environment
scanning is the effective element in which monitoring for ascertain internal and external
environment. In addition to this, potential opportunities also accommodate that create adjustment
for the Hilton hotel strength. In addition to this key drive changes also develop opportunities and
threats that develops common type of scanning in environment which assists to look for
inefficiencies inside in the business (Han and Xue, 2016). With the help of environment scan,
managers are known to gain strategic position and competitive advantages.
Moreover, changes in the internal environment consist better understanding developing
effective functioning in the business enterprise. This element comprises for employees to
complained about the leadership style. In respect to make success in business, managers need to
involve these perspectives which assists to make several changes in respect to make drive
changes (Eesley, Hsu and Roberts, 2014).
C. Impact of competitive forces which influence to entrepreneurial activities for the profitability
in the business
In the Hilton hotel, there are several elements comprises that known as the competitive
forces and influence to the entrepreneurial activities. In this way, analytical framework of
Porter's five forces has been develops that assists to make separate forces and create shape on the
overall competition.
Rivalry from exiting firms (Moderate): Rivalry among the exiting businesses determines
as the premium segment which develops by hotel. In UK market, there are several other
organisations exists that develop their profits and revenue in systematic manner. In this context,
the chosen business need to implement high amount in investment so that they can include
unique features in their products and services (Jin, Wang and Xia, 2017). It is the best way to
make greater growth in income to compete with other businesses. Recently, the company earning
very high from other competitors so that it create positive impact on the outcomes.
Bargaining power of suppliers (low): Hilton hotel has several suppliers in all over the
areas of UK. Therefore, they can develop uniqueness in the products and services for developing
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effective results. It is the important aspect in which Hilton hotel can switch towards the other
supplier for purchasing of raw material. With the help of this program, the organisation able to
deliver competitive ground for diversify products and services.
Threat of substitution (High): In UK market., there are several substitute products and
services of Hilton hotel exist. For example, the company can stay at their friends, family,
relatives, etc. Therefore, it retaining to the flat for short period. Arrangement of the options also
consumer more time which associated with effective deal of hassle (Eesley, Hsu and Roberts,
2014).
Bargaining power of customers (High): However, buyers are demanding in large
context. Therefore, Hilton hotel need to attract them through offers several products at minimum
price. In this aspect, the company need to put their efforts and pressure to make long run
objectives and maintain profitability. Hence, high power of bargaining exists in the business so
that the organisation need to seek increasing offers and discount (Varshavskaya and Arkin,
2017).
Threat of new entrants: In the UK market, there are several new entrants coming
continuously who develop their innovations and ways for ascertain effective results in it. With
this regard, Hilton hotel need to put their pressure for making extra efforts to do innovative
things. With the help of new values and challenges, barriers could be removed and making extra
efforts to attain competitive advantages.
SECTION 2
A. Critically evaluates two strategic position for the selected business
In order to make creative results in Hilton hotel, there are several options exists in front
of the business to enhance their profitability. In this aspect, they can make themselves market
leader through objectives and goals will be accomplish (Eesley, Hsu and Roberts, 2014). In order
to compete in international market, following are certain strategic position will be determines for
the business:
Expansion of the overall market: In the strategic option, market leader need to develop
their expansion in all over the market. In this context, Hilton hotel need to focus on the more
sales of the products and services in market. As results, they are able to gain more share at
workplace for creating several advantages in it. In this strategy, they have to target mass areas of
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the market with integrating advertisement campaign that promote to accomplish goals and
objectives. It assists to bring new customers in the market for development if the profitability
share (Varshavskaya and Arkin, 2017).
Guarding the existing market share: Strategic option also counter as the market leader
that act as the defensively to accomplish desire goals. Therefore, products stand on the potential
aspect which assists to make fast growth for coffee market. It determines holding position with
heavy investment. It determines as the holding position which assists to develop high sales and
continuous growth to maintain market position (Han and Xue, 2016). When it done successfully,
defensive position will be develops through advertisement and attain competitive advantages and
brand image, etc.
B. Selection of the strategy with using SAFe criteria
SAFe strategy is the effective method in which cost effectiveness will be planned for
create benefits in the society. It is the best way for development of the business that assists to
make creative functions in it. It includes following elements which assists to make creative
outcomes and results in the Hilton Hotel:
Suitability: In this strategy, the chosen organisation need to develop their operations and
functions with implementing several opportunities in it. It is the best way to involve constraints
in significant manner. Hilton hotel need to check each and every activity which assists to
promote product and service development in the business (Varshavskaya and Arkin, 2017).
Further, the company can also assess there outcomes which need to be followed for business
development. Strategy need to be asses that it is suitable to accomplish goals and objectives in
Hilton for carrying new targets in different areas. As results, it helps to demonstrate different
functions which are required in the organisation. It also required to include opportunities and
constraints that make proper functioning in the business environment (Lambert and Davidson,
2013).
Acceptability: In this element, the chosen organisation need to meet with expectations of
holder. Therefore, level of risk will be understand that are likely return for business profitability.
It is the best way for understanding relevancy of the products and services in the chosen firm.
With the help of different outcomes, it could be assessed that acceptability of the strategy assists
to develop target market which require promote functions in several aspects (Jin, Wang and Xia,
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2017). Strategy also defines as the assessment of risk which return for developing further
solution in business environment (Varshavskaya and Arkin, 2017).
Feasibility: Feasibility element is the another crucial aspect in which practice will be
ascertain in systematic manner to accomplish effective results. With this regard, resources are
obtained by the chosen organisation to accomplish their goals and objectives. Therefore, they are
able to integrate several activities which perform for business development. Work practices also
need to be develop that assists to accomplish goals with implementation of integrated resources
(Eesley, Hsu and Roberts, 2014).
CONCLUSION
From the above report, it can be summarized that internal analysis create effective results
in the business through implementing several activities in it. With this regard, present report
based on the Hilton hotel which is the largest hospitality industry of the organisation. In this
regard, SWOT analysis has been taken which assists to promote competitive advantages in the
enterprise for developing several solutions in business. Furthermore, it includes SAFe analysis
also need to develop for effective functioning in the business environment.
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REFERENCES
Books and Journals
Dewangan, V. and Godse, M., 2014. Towards a holistic enterprise innovation performance
measurement system. Technovation, 34(9), pp.536-545.
Eesley, C.E., Hsu, D.H. and Roberts, E.B., 2014. The contingent effects of top management
teams on venture performance: Aligning founding team composition with innovation
strategy and commercialization environment. Strategic Management Journal, 35(12),
pp.1798-1817.
Han, E. and Xue, H., 2016. Building Evaluation System of Enterprise Network Capability by
Fuzzy Comprehensive Evaluation Method. Natsional'nyi Hirnychyi Universytet.
Naukovyi Visnyk, (2), p.145.
Jin, X., Wang, J. and Xia, J., 2017. Knowledge source strategy and enterprise innovation
performance: dynamic analysis based on machine learning. Technology Analysis &
Strategic Management, pp.1-13.
Lambert, S.C. and Davidson, R.A., 2013. Applications of the business model in studies of
enterprise success, innovation and classification: An analysis of empirical research from
1996 to 2010. European Management Journal, 31(6), pp.668-681.
Liu, Z. and Jianguo, Z., 2017. Research on Dynamic Game Model of Enterprise Green
Technology Innovation Driving Force. Journal of Artificial Intelligence, 2, pp.13-19.
Varshavskaya, V.V. and Arkin, P.A., 2017, May. Devising and selecting a development strategy
for an industrial enterprise. In Soft Computing and Measurements (SCM), 2017 XX IEEE
International Conference on (pp. 718-720). IEEE.
Wang, H.J., Feng, J.Z. and Shi, H.B., 2016. Implementing Enterprise Open Innovation Strategy
by Effectively Collaborating with External Resources. In Proceedings of the 6th
International Asia Conference on Industrial Engineering and Management Innovation
(pp. 731-738). Atlantis Press, Paris.
Whittle, R. and Myrick, C.B., 2016. Enterprise business architecture: The formal link between
strategy and results. CRC Press.
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