CSR Activities in Hilton: Achieving Sustainable Objectives and Goals

This report examines the implementation of Corporate Social Responsibility (CSR) activities at Hilton Hotel to achieve sustainable objectives. It begins with an introduction to CSR and project management, followed by an analysis of Hilton's goals and objectives related to CSR. The report includes a project management plan with a Gantt chart and work breakdown structure. It explores both qualitative and quantitative research methods used to assess the impact of CSR initiatives, including a questionnaire. The analysis section utilizes thematic analysis to interpret data collected, and recommendations are provided for operating CSR tasks. Finally, a reflective report and conclusion summarize the findings, highlighting the importance of CSR in enhancing brand image, customer loyalty, and achieving competitive advantage within the hospitality industry. The report emphasizes the significance of fulfilling corporate obligations towards society and the positive impacts of CSR on stakeholder relations and market share.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Goals and objectives ............................................................................................................1
P2. Project management plan .....................................................................................................2
P3. Gantt chart and work breakdown structure...........................................................................3
TASK 2............................................................................................................................................5
P4. Qualitative and quantitative research methods.....................................................................5
TASK 3............................................................................................................................................6
P5. Analysing investigation using different methods.................................................................6
P6. Recommendations to operate CSR tasks ...........................................................................13
TASK 4..........................................................................................................................................14
P7. Reflective Report................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
CSR activities are termed as a set of different steps that are taken by the organisation in
order to deliver effective services to society. Project management is the process through which
discipline is maintained in different organisations. In this process, planning, strategy formulation
and controlling is done so that the goals and objectives can be achieved on time (Ajmal, Helo
and Kekäle, 2010). This is considered as the most effective tool to deliver services and removing
constraints from work place. Managing a successful business project needs correct estimations of
different budgets and planning. Hilton hotel is taken for the given report in which the aim and
objectives of given company will be discussed in an effective manner. Apart from this, it will be
analysed that how organisation fulfils its obligations towards society. For this, the whole project
is divided into different small sections which will present the working of given company. Data
will be collected through using different modes which are qualitative and quantitative in nature
and it will be examined that how the given company is growing continuously.
TASK 1
P1. Goals and objectives
In order to be successful and make a good brand image it has become necessary that all
the necessary corporate responsibilities are fulfilled. This way company can develop good
relation with its customers and can make long term connection with them which helps in
increasing consumer loyalty and expansion of an enterprise. If the CSR activities are maintained
in a proper manner than it shows that management of a particular organisation is aware about its
duties and obligations towards the surroundings in which it is operating. Hilton is dealing in
hospitality industry and has given employment to a number of employees all over the world. To
full fill the different obligations has become important for this enterprise to develop its name in
its industry.
Topic – Execution of CSR activities in Hilton to achieve the sustainable goals.
Background of the study:
There are different goals which are designed by the enterprise in order to achieve the
sustainable development which reduces various problems too from the society (Andersen, 2010).
CSR is the concept through which business organisation full fills their obligations towards the
society. The given study will discuss how Hilton carry out their activities by maintaining their
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duty towards its surroundings as they need to be developed so that better brand image can be
established. As if this role is not performed effectively it can affect the profitability of cited
organisation to a great extent. The report will continue with the highlights that how by fulfilling
the responsibility company can achieve the competitive advantage. Apart from this it is also
given that companies who maintain the CSR activities also gets positive support from
government and hence it is beneficial for all to manage their operations accordingly. Hence, it is
vital for Hilton too to plan its operations as per the obligations of society so that total market
share can be increased.
Aim – “Implementing CSR activities within organisations to meet sustainable objectives”.
Objectives
 To highlight the importance of CSR activities
 Explain connection between CSR and Hilton in order to gain competitive welfare
 Results of CSR implementation on cited organisationMethod to achieve sustainable
objective.
P2. Project management plan
Mode of
project
Name of
project
Time
requirement
Begin Ends Predecessors
Manually
scheduled
Doing
research of the
topic
Ten working
days
04/05/17 4/18/17
Manually
schedule
Designing
goals and
needs
Six working
days
4/19/17 4/26/17 1
Manually
schedule
Reviewing the
literature
Ten working
days
4/27/17 05/10/17 1,2
Manually
schedule
Methods of
research
Seven working
days
04/27/17 05/05/17 1,2
2

Manually
schedule
Analysing the
data
Twenty
working days
05/11/17 06/07/17 2,3
Manually
schedule
Giving the
summary and
provide
suggestion
Six working
days
06/08/17 6/15/17 3,5
Giving the
final report
One working
day
6/16/17 6/16/17 6
P3. Gantt chart and work breakdown structure
To divide work on different basis like their priority or time help from management is
required as it helps in understanding the importance of each activity and accordingly future
actions can be managed (Baiden and Price, 2011). With the help of work break down structure, it
becomes easier to allocate resources as per the requirement which helps in better
accomplishment of projects. As there are many activities performed in the given organisation it
becomes easy to accomplish the desired goals when division of task is done. This way the cited
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company can do the required future arrangements and can take the decisions related to purchase
or any other judgements which needs to be taken in long run (Müller and Turner, 2010).
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Given image shows how the whole department is divided into different systems. Each
section is responsible to report their immediate head. By dividing the activities into different
categories it become easy to identify that which act is more important and require maximum
care.
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Illustration 1: Work breakdown structure

TASK 2
P4. Qualitative and quantitative research methods
To break down the effect of CSR action on accomplishing the feasible destinations, both
subjective and quantitative strategies will be utilized (Law, Chen and 2010). This is on the
grounds that both are basic and successful in social affair information for the association which
have not done the CSR movement in the firm. In the event of the subjective strategies there are a
few books, diaries which can be reviewed by the analyst as this will help in collecting the data in
regards to the supportable destinations and the CSR arrangement embraced by various
association. Contradict to this a number of articles which are composed by the administration
expert on the CSR strategies are also present. This information will be helpful for the
organization to present the fresh CSR strategies in the cited organisation. In this, subjective
information is required on the grounds that there are few things whose idea can be clear just
when the information is taken by different texts, diaries and so on (Bakker and et. al., 2011).
Then again, with the subjective information, quantitative is additionally essential to
assess the effect of CSR action on creating upper hand. The given action is finished for the
general public just so it has turned out to be essential to take the survey from the respondents
with respect to impact on the association. Hence, essential information will be gathered with the
assistance of the polls as this will give the applicable and in addition the correct data which help
the Hilton in distinguishing the real effect on the manageable goals.
Two different information such as quantitative and qualitative is necessary for every kind
of business. A entire series of questionnaire in which answers will be given by respondents is
explained properly for completing insights in relation with business. As organisation is making
establishment of CSR activities for the development of community as well as society. These two
methods will support in collecting numerical and statistical data and information.
Questionnaire
Name:
Sex:
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Age:
1. Does CSR activities carried out by Hilton hotel?
Yes
No
2. Does CSR activities assist organisation in achieving their goals and objectives.
 Yes
 No
3. According to you, does CSR actions aid in getting competitive advantage?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. What are the different areas on which CSR activities can be implemented by company?
 Keeping surrounding safe and healthy
 Protection of child labour
 Increasing the power of females
5.What are the different advantages of adopting CSR actions at work place?
 Increase the brand name
 Develop customer loyalty
 Add the image of company
6. What is the appropriate time to implement various CSR activities?
 Every year
 Quarterly
 In every half year
7. Does the legal body has better benefits to offer companies who fulfils the criteria of CSR
activities?
 YES
 NO
8. Suggestions regarding how distinct activities of CSR can be implemented in the
surroundings_________________________________________________
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TASK 3
P5. Analysing investigation using different methods
Research design: The entire research relies upon the exploration outline which is
conveyed out by the analyst for discovering the various impacts the effect. There are essentially
three variety of investigation which is descriptive, exploratory, and experimental. As per the
point and the investigation, unmistakable is the outline which will be more reasonable for the
theme and through this, the conclusion can be determined adequately.
Research philosophy: Interpretive reasoning shall be utilized as a part of the report that
will aid in assessing the information viably which will additionally bring about landing at the
proper decision. Contradict to this, Positivism rationality which has less chances to be reasonable
for doing search (Chesbrough, 2010).
Data collection: For gathering the information, there are fundamentally two techniques
which will be connected in the investigation, one is the first hand data and the other one is the
auxiliary information. In instance of the essential information, survey will be influenced which
will help with picking up the significant and in addition fitting information from the respondents.
Then again, in the event that of the auxiliary information, books, diaries will be alluded which
will help the scientist to accumulate the data in regards to the CSR action which is required to be
conveyed out by the association (Kerzner, 2013). In this research study, there is the use of
secondary information which is collected from different books and journals.
Information analysis: The information investigation will be finished with the assistance
of topical investigation. According to this, different subjects will be influenced which to will
help in doing the examination viably. The subjects will be influenced each inquiry as this will to
help the researcher in minutely breaking down the reaction.
Limitation : There are numerous restrictions which are seen during conveying out the
exploration results. One of the real impediments is the period given to researchers to give the
results. The subject is immense and for gathering the reaction, specific time frame is needed.
Therefore the greatest drawback is that required time is not provided to the researchers to present
their report (Chhokar, Brodbeck and House, 2013).
Information analysis
First Theme: CSR activities are carried out in the organisation
Does the CSR activities are carried out in Frequency
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the Hilton hotel?
 NO 4
 YES 16
Yes No
0
2
4
6
8
10
12
14
16
18
4
16
Column B
Interpretation:- According to above graphical representation it can be analysed that
members of Hilton hotel is not very much interested in implementing CSR activities. Therefore
after assessment process only 4 peoples are present whose are ready to conduct activities for
uplifting overall society whereas 16 members are raise their voice against the motion.
Second Theme: CSR assist Hilton in accomplishing organisation goals
Do CSR acts assist organisation in
accomplishing the long term goals?
Frequency
 Yes 13
 No 7
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