Hilton Hotel Staff Development Report: SWOT, PESTLE, and Trends

This report provides a detailed analysis of staff development within Hilton Hotels. It begins with an introduction to staff development and its importance, followed by a SWOT analysis that identifies Hilton's strengths, weaknesses, opportunities, and threats, and how these factors influence decision-making. The report also includes a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting Hilton's operations. Furthermore, the report explores current trends in the hospitality sector, such as smart hotels and the use of artificial intelligence, and concludes by emphasizing the significance of staff development in delivering quality services. The report is supported by a comprehensive list of references.

Staff Development

Table of Contents
Introduction......................................................................................................................................1
SWOT analysis of Hilton and ways in which it creates impact on decisions making process.. .1
PESTLE analyses of Hilton hotel...............................................................................................2
Current trends in the hospitality sector.......................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

Introduction
Staff development refers to programs as well as activities which will aid staff members to
learn about their responsibilities, development of skills that are needed as well as competency
that is needed for accomplishment of divisional and institutional goals (Choy, 2019). For this,
firms formulate policies so that organisational objectives can be attained in an enhanced manner.
This report is based on Hilton hotels that is American multinational hospitality organisation
which franchises as well as manage broad portfolio of resorts and hotels. It was founded in 1919
by Conrad Hilton. This report comprises of PESTLE and SWOT analysis along with the ways in
which decisions are influenced. Furthermore, it illustrates trends which prevails within the
hospitality industry.
SWOT analysis of Hilton and ways in which it creates impact on decisions making process.
The strategic framework that is being utilised for identification as well as analysis of
internal and external factors which creates influence on viability of product, place and project is
referred to as SWOT analysis. In context of Hilton Hotel, it has been illustrated below:
Strengths Weaknesses
 High brand recognition within the
market as it renders its services
worldwide which has lead them to
establish affirmative perception about
brand within the minds of their (Hilton
Hotel) customers (Azar, 2019).
 The management which is possessed by
Hilton Hotels is enhanced which keeps
on bringing creative ideas for attracting
their customers as well as retaining
them.
 The firms have started for developing
as well as creating market within Asian
region that assisted them to have
 Hilton Hotel do not have inn networks
within Europe and Northern America to
compete with distinct five star inns
rendering their services within.
 They possess restricted number of
shares irrespective of enhanced brand
recall.
 Activities of Hilton Hotel are affected
globally as they render their services
worldwide and due to distinct
government policies as well as
parameters, they have to alter their
ways of carrying operations.
 There is lack of flexibility due to their

enhanced revenues as well as customer
base.
 Management of Hilton Hotel execute
their customer relationship by
recording preferences of each and every
customer so that same set of services
can be provided to them when their
customers visit them again.
larger size as well as levels of debts is
also high.
Opportunities Threats
 Australian market is one of the most
interesting market which can be
explored by Hilton Hotel as it has
biggest economy as well as they stand
out for attracting tourism.
 The games occurs within distinct parts
of world, they can collaborate with
appropriate partner as this will provide
them toe stablish enhanced customer
base.
 Through acquisition of local hotel
groups, Hilton Hotel can eliminate the
local competition which prevails and
gain the existent customer base.
 Competition (Accor Hotels, Starwood
Hotels & Resorts and Marriott
Internationsl) is high within the market
which acts as a challenge in context of
customer base and generation of
revenue.
 Entry of various international brands
which have strong hold of well
established and long standing brands.
 Political as well as economic turbulence
might hamper their operations in
different countries.
PESTLE analyses of Hilton hotel
PESTLE analysis is the strategic tool which basically stands for political, economic,
social, technological, environmental and legal factors. In the context of Hilton hotel the
PEASTLE analysis involve the analysis of the potential effect of these factor which help in to
increase the revenue for the company. Here is the pestle analysis of the company in the detail
manner.

Political factor: The political stability is essential for any organization as this will aid the
firm to earn more and more profit. In the hotel industry the political factor can influence the
numbers of the visitors both the tourist and the business traveller (Sabat and et., al., 2019). The
UK have the stable government and this is beneficial for the organization like Hilton to operate
the business activities in the well define manner. Along with this government of UK is very
much supportive as it allocate the funds to expand the business for the long run. Due to BREXIT
it has effected the government as well as business and also slow down the production in many
parts of the nation.
Economical factor: The Economical factors include inflation rate, per capita income of
the nation and GDP. Before entering in the new market the management of the organization must
do proper research on the economical factor in order to avoid risk and uncertainty. Hence the
current economical condition of UK is good and this is also consider as the developed nation and
company like Hilton can make more and more profit. In addition to this, exchange rate against
the major currencies and the inflation rate in the UK represent the significant factor which
directly impact the Hilton performance in the country.
Social factor: The social factor include the trends and culture of the particular nation as
this help to understand the behaviour towards hospitality industry. There have been increase in
the spending habit from the materialistic goods towards the travelling vacation and also dining
out for having greater experience and pleasure. Now a days people are spending more due to rise
in the per capita income of people of UK. For the organization like Hilton the management must
ensure about the social factor and avail them services as per the need and requirement. This will
aid the firm to expand and grow the business effectively.
Technological factor: This is consider as one of the most important factor for the
company because there have been vast improvement in the technology which help in offering
better services to the consumer. Hilton have set the global benchmark in the customer experience
and have created the strong brand image in the minds of customers. They have use new
technology and innovation which help in attracting more and more customers. Hilton hotel have
introduce automatic check in and check out facilities which help in improving the experience for
the customer.
Legal factor: The legal factor include the international law, trade law and government
rules and regulation of particular nation. There are some other factor which include intellectual

property law. For the organization like Hilton the firm must make sure about all these law before
entering in the new market. Proper health and safety law must be introduced as there can be
some horrible condition that employees were forced to work during the organization. Hence
implementing the proper rules and regulation is essential as this will help Hilton to provide all
the services which comes under the law. Apart from this, firm must use ethical practises for the
company as this will create a better image in the minds of customers.
Environmental factor: This is factor which have become a important issue in today's
modern world. This norm indicates about the all laws which help in preventing the environment
from the pollution and other harmful chemicals. For the organization like Hilton the management
must ensure about the nature interest. The current weather condition must may significantly
impact the Hilton to manage the transportation facilities.
Current trends in the hospitality sector
The hospitality industry have diverse and include everything from the hotel to another
accommodation types. There are some trends which are fairly typical across the hospitality
industry which are explained briefly down below:
Smart hotels: In the simple terms the smart hotel are those who use internet devices
which are capable of sending the data to one another (Gowie and et., al., 2019). There have been
some hotels which have emerged with the idea of internet as a thing and become the more
popular concept in the recent days. The Hilton hotel can also use these kind of technology to
attract more and more customers and able to capture large market share.
Artificial intelligence: Artificial intelligence plays different kinds of roles in the
hospitality sector. In the context of Hilton the organization must use the artificial intelligence for
improving the experience for the customers. For example the company can use online chat box
and interact with the consumer to identify there needs and wants. Along with this company can
use AI voice control system for the tourist hub within there hotels. However they can also been
used to sort through data which automatically help in identifying the relevant source to provide
better services to the consumer.
CONCLUSION
From the above conclusion this has been have been identified that staff development is
essential for the organization to offer high quality product and services to the end user. In the

competition world the hospitality sector have to focus more on the satisfactory services rather
than fulfilling the demands of the consumers. There have PESTLE analysis is taken place in
order to analyse the external environment of the company. Along with this, SWOT have been
done to identify the strength and weakness and to offer better quality services to the consumer.

REFERENCES
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