Digital Technology Project Management Report: Hilton Hotel

This report delves into the realm of project management, focusing on the strategic implementation of digital technology within the Hilton Hotel. The report begins with a background on the importance of project management plans, highlighting the impact of digital technology on various business functions like marketing, human resources, operations, and finance. Part 1 outlines the aim and objectives of the project, research questions, and a detailed project management plan encompassing costs, scope, time, quality, communication, risk, and resources. It also includes a work breakdown structure and a Gantt chart. Part 2 describes the small-scale research conducted using qualitative and quantitative research methods, including research philosophy, design, sampling, and data collection and analysis techniques. Part 3 presents an analysis of the research data, including interpretations of findings related to age groups, the significance of digital engineering, changes in business functions, the value of customer relationships, and employee satisfaction. The report concludes with recommendations for project management, emphasizing the benefits of digital technology in enhancing business operations and customer relationships.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
BACKGROUND ............................................................................................................................1
PART 1............................................................................................................................................1
P1. Aim and objective of project.................................................................................................1
P2. Project management plan incorporating: costs, scope, time, quality, communication, risk
and resources..............................................................................................................................2
P3. Work break down structure and Gantt chart.........................................................................3
PART 2............................................................................................................................................5
P4. Small-scale research by applying qualitative and quantitative research methods................5
PART 3............................................................................................................................................6
P5. Analyses of research data......................................................................................................6
P6. Recommendation................................................................................................................10
P7. Reflection............................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

BACKGROUND
Project management plan helps to determine effective activity to set up the organisation.
This helps to solve any kind of business issue and improve internal working environment. Digital
technology helps to change the method of organising. With the help of digital technology, one
can manage marketing, operation, human resource management and financial department (Ward,
2016). Digital technology is revaluation the way is conduct new business. This helps to change
the traditional model and transformation of business activities. Optimum utilization of resources
is to be provided by human resource management. On the other hand, new technology is
innovated new ideas and increase number of customer in market share. This is will be affect in
many other department are as follows:-
 Marketing:- In marketing department is used digital technology to improve customer
involvement or increase profit rate. This is help top promote their new products in market
and use different method for advertisement.
 Human Resource Department:- In human resource department is use digital technology
to manage internal working environment (Ramazani, 2015). This is help to check each
and every employees working performance.
 Operation management :- The overall work is to be involved in operation management in
addition innovation is used inside work place. This allows small enterprise to avoid
gainful labour costs along with worker benefits. Even cardinal business tech can have a
major contact on worker execution.
 Financial department :- The organisation use different type of software is help top
improve financial performance. There is one DBMS software is use for addition overall
evolution.
This all such kind of factor is give the direct impact on production process. This is also had new
project development (Keil, 2013). In addition, report is based on HILTON HOTEL. The
company basically located in United Kingdom. The report is to be provide the information about
implementation of technology within organisation.
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PART 1
P1. Aim and objective of project
Aim – To identify the digital technology in small business organisation to improve business
functions and operations.
Objective :-
 To understand the impact of digital technology in hotel sector.
 To identify the support of project management plan.
 To analyses the effect of customer relationship management.
 To determine the transformation of organisational activity in hotel group.
 To make some recommendation of project management plan.
Research questions
 What is the use of digital application in food and drinkable sector ?
 What are the implication is support by project management plan ?
 What is the relation between digital engineering and project administration plan ?
 What are the advice on project governance plan ?
P2. Project management plan incorporating: costs, scope, time, quality, communication, risk
and resources
In project management plan is detail to explain the overall project studies and improve
internal as well as external work. There are lot many activities involved in cost, time, quality and
communication (Polonsky, 2014). On the other hand, overall project management depends on
management activity. This gives the detailed information about each and every factor that is as
follows:-
 Cost: - In this context, research work is find out that work is to be completed with the
help of financial factor. The work is managed if the cost is to be allotted as per the need
of each and every activity.
 Risk:- In this stage, identify the risk factors, which can give the negative impact of
overall working state of affairs (Porter, 2019). Next, estimate the due date to remove all
such kind of risk factor.
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 Communication:- There are some level of communication is help to give detail
information about internal employees and external customer in work place. The level of
communication is set as per the structure of internal organisation.
 Create a project schedule:- In this stage, to create some project schedule as per the need
of customer in hotel industry (Basu, 2017). Teamwork is doing a complete planning
process. Time and amount is important factor to complete work on time. The people is
doing the work to as per the planning is decided.
 Identify the issue: - No project is risk free, identifying the issue or risk factor. This is
help to solve such kind of issue to improve overall on the job state of affairs. To be
conduct a risk assessment and development of risk management strategy for increase
profit and number of customer will be increase in future time period.
 Quality: - In this context, quality will be depended on all the above points. As per the
research work, is finding out that quality work is taking time, but the result is given for
long periods (Crane, 2016). In addition, management and responsibility to handle all such
kind of situation to improve current market structure and increase profit.
P.3 Work break down structure and Gantt chart
In this work breakdown structure, focus is on research project and different factors which would
be used in research project work of an organisation. In this chart topic is most important to
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identify to improve overall working environment. On the other side, make some time frame and
allocation of resource in proper way to, as per the need of market share. Some new methodology
is to be used to improve current market structure. In addition, some new finding is help to
analyses the appropriate data and evaluation of finding. In addition, provide proper
recommendation is help to improve internal as well as external working environment.
 Gantt Chart
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From the above Gantt chart, it helps to achieve aims and objective as per the need of
current market structure. With the help of research work, is finding out this chart is helping to
antithetical activity has been boosted to make effective public presentation and results of the
project. All such human action is to be used in the project administration plan. It is assistance to
achieve net income and growth in institution execution.
PART 2
P4. Small-scale research by applying qualitative and quantitative research methods
Research work helps to find out some new methods to improve impact on digital
technology in management operations. This additional give various types of method are to be
used to improve condition of internal management (Cleden, 2017). There is proper process is
used for such new part and some new information is found out some ideas. Further, it explains
the process with the help of qualitative and quantitative research methods.
 Research philosophy:- In research philosophy is focus on the method which is help at
research time (Gangotra, 2016). Similarly, gives the external body part to the researcher
to weighing about the origin that aides in manual labour and picking up message and
nature of study. Investigator will execute a help from look into theories being formed
comprehension over the scrutiny point and subject. Further, there are two benignant of
research methodological analysis that are logical positivism and interpretive.
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 Research design :- In Research design give the research outline the information is to be
made to improve current market structure. There are some new techniques is help to
exploring the plan to identify the same new research and changes as per the need of
operation management.
 Sampling :- In sampling is applied with the help of qualitative and quantitative method.
Quantitative plan of action for inquire about presume a cardinal part in investigate
procedure on the grounds that in this research worker will decide the and focussing on the
answering among the huge assemblage of public (Kendrick, 2015). To be collect sample
in different way, focus group and one to one interview or face to face communication
with anyone is help to collect the data.
 Data collection :- After the sample to collect, data collection with the help of qualitative
techniques must be used for such kind of activity. In display study, research worker has
indispensable plan of action for info accumulation to assemble new and precise
information from the workers which can be efficaciously look into and translated with the
resource of drawing and figures.
 Data analyse :- After the assemblage of message, it is additionally basic for the
investigator to deciphers the collection and data to get authorized phenomenon of
research aboard the accomplishment of point and designate (Kendrick, 2015). With the
help of digram is to be evaluate each and every data as per the need of research work.
PART 3
P.5 Analyse of research data
Name
organization : HILTON HOTEL
1. Age grouping
 20 to 30
 30 to 40
 40 and higher up
2. Do you accept that digital engineering is significant in custom-made relation administration?
 Yes
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 No
3. Activities of which section is mostly changed after executing of beforehand digital-
technology?
 Transaction
 Selling
 Account
 HR
4. Does HILTON HOTEL give great value to Human relationship with custom-made?
 Agree
 Disagree
 Not sure
5.Do you accept the organization is confident to offer efficacious employment to their
customize?
 Yes
 No
 Note sure
Theme – 1
Age group
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Interpretation :- From the above graph is show that 20 to 30 is 12. In addition, 30 to 40 will be
5 and 40 or above will be 3. This is show that in the age group of 20 to 30 use more and more
digital technology to for save time. On the other side, 40 and above is not used digital technology
nowadays.
Theme – 2 : Digital engineering is significant in custom-made relation administration
Interpretation :- From the above graph there are total 20 respondents, out of which 16 is agreed
with digital technology is help to improve customer relationship management. 4 will be not agree
with such kind of statement. It is found that 20 is agreed with improve customer relationship
management is help to increase customer in hotel industry.
Theme – 3 Activities of which section is mostly changed after executing of beforehand
digital-technology
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a) 20 to 30 b) 30 to 40 c) 40 and above
0
2
4
6
8
10
12
14
12
5
3
a) Yes b) No
0
2
4
6
8
10
12
14
16
18 16
4
Column B

Agree 11
Dis- agree 7
Can't say 2
Interpretation :- From the above table is to be focus on out of 20, 11 members is agreed with
such kind of statement and 7 will be dis- agree activity is help to use digital technology in work
place. In addition, 2 will be Can't say for such comment. Nevertheless, plainly chore of show
window office in lodging is for the most part denatured after usage of originative advanced
invention.
Theme – 4 : Does HILTON HOTEL give great value to Human relationship with custom-
made ?
Interpretation : From the above table there are 20 respondents, out of which 100 will be agreed
with this statement. In addition, 7 will be not agree and 2 persons are can't say on it. It means
hotel group is grate value with each and every customer in market place. This is help to improve
overall improvement and increase growth rate in market place. In addition, human resource
management is help to improve internal as well external performance and growth rate of
organisation. It is help to increase profit or number of customer. If customer is give best services
to the hotel industry is give positive impact on profit and change market.
Theme – 5 : Do you accept the organization is confident to offer efficacious employment to
their customize.
Agree 11
8
11 7
2
a) Agree
b) Disagree
c) Can't say

Dis- agree 8
Can't say 2
Interpretation : From the above report is focus on organisation is improved organisation with
the help of customer. In addition, out of 20, 11 will be agree and 5 will disaggregate with this
statement. On the other side, 2 people will not say about it.
P.6 Recommendation
In this context, to be focus on research work is to be find out that improve the marketing
condition will be change and increase the overall melioration in inside as well as extraneous on
the job surround. The digital marketing is one of the most crucial parts to improve overall
marketing strategy (Keil, 2013). It is help to achieve new client in market. Through usage of
imaginative precocious model and administration social group has dilated its organisation with
the consumer and at the ready to gave 24 hours administrate to their custom-made. The hotel
group is to be providing such kind of new activity is changed as per the need of number of new
customer in market place. On the other side, customer relationship management and utilization
theory is help to happening such gracious of modification in overall state of affairs. In addition,
some new improvement is most needful for hotel group.
Use digital technology is help to increase market share and involvement in each an every
factor. In used innovation techniques for hotel industry is beneficial for new customer as well
hotel industry (Ramazani, 2015). Deductive system has been used by analyst deductive approach
as the information and drawn hypothetical and correct results on the hugeness of CRM propelled
development in changing the business exercises and its execution. Further, system for analysing
which is used by scientist was effective and given him critical help in getting information
anyway it is recommended to the analyst that it can moreover used efficient examining
procedures which are furthermore useful for social event of information. From the accumulated
data, it is contemplated that association needs to improve its business exercises and execution for
which it is suggested that they should enthusiasm for foundation and utilization of new
development .
For assurance of issues at workplace, holding up necessities to lead extraordinary
planning program for its specialist with the objective that delegates will be work the new
progressed technology system. Other than this, specialist can in like manner use diverse
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methodologies like positivism, inductive, exploratory for its examination close by furthermore
focusing on the use fundamental data amassing system (Ward, 2016). As indicated by ask about
accomplished by the scientist, it has been analysed that specialist has recognized mechanized
development accept a key part in taking off change upgrades in the business errands of motel.
Through use of inventive propelled system and organization association has extended its
relationship with the customers and prepared to gave 24 hours organizations to their customers.
Nearby this, it is analysed assurance of effective research procedures has offered assistance to
the analyst in satisfaction of beforehand said plot that there is genuine importance of CRM
propelled advancement in changing the business errands and its execution. Use of interpretive
hypothesis has offers assistance to the analyst in making the examination more strong and
convincing. Usage of illuminating method for explore setup process by the scientist has give him
support since it is feasible, most easy and less dull process.
P7 Reflection
Driving investigation is most capricious task for a specialist as it requires responsibility
and application of irregular condition of attempts to accumulate the information from the overall
public. It is especially important that scientist have positive regards towards the culmination of
assignment ethically with the objective that suitable research can be driven and reliable data can
be proficient. As indicated by the fruitful examination, clearly there are diverse kinds of research
strategies which can moreover be used to comprehend the impact on mechanized advancement
on the assistance of improvement and headway. Focuses and goals are being resolved to the
preface of the subject which gives a significant learning of segments of mechanized development
which has given noteworthy impact of business practices' motel functional units like exercises,
publicizing, accounting and human resource division.
Effective wander organization was made which has offered assistance to get the
investigation complete and assistants in making arrangements as per the possibility of the errand.
Gantt graph was moreover developed with the objective that the course of occasions and the
sorted out of completing the errand will be encompassed. Both subjective and quantitative
systems for data collection was used by specialist which has offered assistance in social affair of
information from the picked test size of 20 delegates of motel from different utilitarian units.
Research has given a data of strategy for progression of overview and keeping request for
examine in view of focuses and targets.
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Promote system of rules for analyse which is used by man of science was effectual and
given him critical help in getting information anyway it is recommended to the analyst that it can
furthermore use efficient analyse procedures which is furthermore useful for social event of
information. From the accumulated data, it is view that association needs to better its business
exercises and capital punishment for which it is recommended that they should feeling for
foundation and use of new improvement. The analogue marketing is one of the just about crucial
part to improve overall marketing strategy. It is help to achieve new client in market. Through
usage of ingenious precocious model and establishment social group has dilated its governance
with the user and at the ready to gave 24/7 work time administrate to their custom-made. I have
learned that to improve such kind of activity with the help of overall hotel group. With the help
of research to be find out all the solution of the problem and increase the total working
environment.
CONCLUSION
From the above research report is based on digital technology to manage marketing,
operation, human resource management and financial department. Digital technology is
revaluation the way is conduct new business. This is help to change the traditional model and
transformation of business activity. As per the above report is based on quality will be depend on
all the above points. As per the research work is finding out that quality work is taking time, but
the result is given for long periods.
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REFERENCES
Books and journals
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Ramazani, J 2015. Project managers and the journey from good to great: The benefits of
investment in project management training and education. International Journal of Project
Management, 33(1), pp.41-52.
Keil, M 2013. Understanding the most critical skills for managing IT projects: A Delphi study of
IT project managers. Information & Management, 50(7), pp.398-414.
Polonsky, M.J 2014. Designing and managing a research project: A business student's guide.
Sage publications.
Porter, M.E 2019. Creating shared value. In Managing Sustainable Business (pp. 327-350).
Springer, Dordrecht.
Basu, R., 2017. Managing project supply chains. Routledge.
Crane, A 2016. Business ethics: Managing corporate citizenship and sustainability in the age of
globalization. Oxford University Press.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Gangotra, A 2016. Strategies in managing risks in the adoption of business analytics practices:
A case study of a telecom service provider. Journal of Enterprise Information
Management, 29(3), pp.374-399.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
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