Business Research Plan: Technology and Innovation at Hilton Hotel

This business research report examines the impact of technology and innovation on the organizational performance of Hilton Hotels. The report begins with an introduction outlining the context of technological advancements within the hospitality industry and the need for organizations to adapt. It then presents the research aims and objectives, focusing on investigating how managing technology and innovation improves performance, followed by a literature review exploring the role of technology and innovation, resources required for implementation, and challenges faced. The report includes a discussion on research methodology, an implementation timetable, and an evaluation of the research plan. The findings suggest that technology and innovation are crucial for achieving business objectives, improving efficiency, and meeting customer needs. The research highlights the importance of resource allocation, strategy formulation, and change management in successfully integrating new technologies and innovations within the hospitality industry, specifically in the context of the Hilton Hotels.

Business Research
Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
RESEARCH AIMS/OBJECTIVES.................................................................................................3
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................5
IMPLEMENTATION TIME TABLE (GANTT-LIKE CHART)...................................................5
EVALUATION OF THE INDIVIDUAL RESEARCH PLAN......................................................5
REFERENCES................................................................................................................................6
APPENDICES.................................................................................................................................7

INTRODUCTION
In the current business environment there is continuous development within the
technology which is used by the hospitality industry. It is necessary for the organization to adopt
different changes by bringing technology and innovation within the firms functioning at different
operations (Graham, 2018). It is important for organization to achieve its business objectives so
that it can manage different functions and achieve its business objectives. The chosen
organization in this report is Hilton hotels and resort, it is a global organization which is
providing its services in hospitality industry and the flagship of American multinational
hospitality company Hilton. Company is operating 586 Hilton hotels and resort where it offers
more than 200000 rooms in 85 countries to its customers for satisfying their needs and
requirements regarding hospitality industry and their services (Murphy, Hofacker and Gretzel,
2017). Under this research report there is a discussion on the aims and objectives of the research
report which is related to investigate the impact of managing technology and innovation in
improvement of organizational performance. This report is consisting of a literature review,
research methodology, implementation, evaluation of the individual, research plan.
RESEARCH AIMS/OBJECTIVES
Research aim: “To investigate the impact of managing technology and innovation in
improvement of organizational performance”. A study on Hilton hotel
Objectives:
 To determine the role of technology and innovation within an organization
 To identify the resources required by company at the time of implement innovation
 To explore the challenges faced by Hilton hotel in managing technology and innovation
Research question
 What is the role of technology and innovation within an organization?
 What are the resources required by company at the time of implement innovation
 What are the challenges faced by Hilton hotel in managing technology and innovation
LITERATURE REVIEW
The role of technology and innovation within an organization
Lundvall, (2016), Technology innovation play an important role within the organization
and developing various kind of functions as well as achieving the goals and objectives in an
appropriate time by identification of a path on which organization can work in particular
direction and achieve its business objectives by combining with technology and innovation
within the. Author also determined that there is various kind of technology which can be used by

the organization and there are various roles of technology and innovation within the firm which
are important for the organization for achieving its business objectives. The major role which is
played by the technology within the organization is to improve its functioning and provide a
simple way to reduce the effort of human resources so that motivation within the human
resources can be maintained for increasing the productivity and achieving the business
objectives. Innovation also helps organization in achieving its business objectives as well as
bringing the new technology within the firm so that it can satisfy the needs and requirements of
customer and maintain them for a longer period of time. Innovation helps the organization in
identification of different tools in technology which can be used to improve the function hotel
and achieving their business objectives.
The resources required by company at the time of implement innovation
According to the viewpoint of Khalili, (2016) there are various methods which can be
used by the organizations manager to implement innovation within the organization.
Organization can use the formulation of different teams which can easily collect the resources
and implementing innovative idea within the fern so that the most innovative idea can be adopted
which is developed by the research and development department of the organization and creating
different teams to implement this idea will also benefit in using the innovative concepts and for
the development of organization function. Flexibility is also important part while implementing
the concept of innovation within the organization, this is because flexibility is necessary to
implement the concept of innovation and achieve the objectives. By the use of flexibility
employee will not resist with the changes implemented in the innovative techniques and methods
used by organization. This will help organization in reducing the chances of failure as well as
easily adoption of changes within the firm. This will also help organization in achieving
maximum productivity and motivating the employees so that they can easily adopt innovation
within the firm and can implement it on various functions.
Author also states that there are various functions which can be used by the organization
and are directly related to achievement of organizational goal. Organization can also implement
innovation by adopting small steps within the firm where the use of small changes within the
hotel management like adoption of techniques related to check in and check out as well as using
various methods which help company in online booking and providing information about their
sweets to the customer will also helpful to the organization in implementing the change. There is
also a major step which is involved in implementation of the innovation process within the
organization which is related to the acknowledging contribution of different employees within
the organization for implementing the process of innovation. This is important part of the
management that it must be provide rewards to the employees within the organization for their
performance in relation to implementation of concept of innovation within the firm. This is
because it helped organization in achieving its goals and objectives and reducing the negative
impact because of motivated employees after the reward. If employees are motivated toward

innovation concept and they will perform more effectively and the concept of innovation gets
more chances for success.
The challenges faced by Hilton hotel in managing technology and innovation
According to the viewpoint of Salvioni, (2016) there are various issues which are faced
by the organization while implementing the technology and innovation within the form. Hotel
Hilton is living in hospitality industry where there are continuous changes within the technology
which has to be adopted by the organization to perform better and achieve their goals and
objectives. For Adopting a technology and innovation within the organization it is important for
the firm to identify different challenges so that it can manage these challenges and achieve the
business goals and objectives. Author states that the major challenges faced by the organization
are related to allocation of resources, strategy formulation, change management and tackling
market issue. In relation to allocation of resources there are various types of resources which has
to be arranged according to the technology and innovation adopted by the hotel. Author states
that by adopting technology and innovation within the organization will help the firm in
achieving its business objectives but for implementing these changes organization has to allocate
different resources in appropriate way. It is a challenge for the organization to identify the new
resources and develop the old resources according to the new changes within the firm.
Strategy formulation is also a challenge in front of organization while implementing the
technology and innovation hospitality industry. This is because by implementing new technology
and innovation within the firm company has to formulate a profit policy so that it can use its
existing resources as well as maintain a proper structure within the firm for achieving the goals
and objectives. One of the major issue with series by a hotel industry like hotel Hilton is related
to change management and dealing with market issues while implementing new technology and
innovation within the firm. This is because implementation of technology and innovation
required different kind of changes within the firm real management have to take decision
according to these changes as well as identify different market issues which are going within the
market related to implementation of new technology and adoption of innovation technology of
the firm to serve its customer. All these challenges have to be identified by the organization
before implementing the concept of innovation and technological changes within the firm.
RESEARCH METHODOLOGY
IMPLEMENTATION TIME TABLE
EVALUATION OF THE INDIVIDUAL RESEARCH PLAN

REFERENCES
Lundvall, B.Å., 2016. The learning economy and the economics of hope. Anthem Press.
Khalili, A., 2016. Linking transformational leadership, creativity, innovation, and innovation-
supportive climate. Management Decision.
Salvioni, D., 2016. Hotel chains and the sharing economy in global tourism. SYMPHONYA
Emerging Issues in Management, (1).
Graham, A., 2018. Managing airports: An international perspective. Routledge.
Murphy, J., Hofacker, C. and Gretzel, U., 2017. Dawning of the age of robots in hospitality and
tourism: Challenges for teaching and research. European Journal of Tourism
Research, 15(2017), pp.104-111.

APPENDICES