Detailed Analysis of Hipcamp: Entrepreneurship and Creative Strategies

This report provides a comprehensive analysis of Hipcamp, an outdoor stay and camping service provider founded in 2013 by Alyssa Ravasio. It examines the company's overview, including its inception in San Francisco, California, and its evolution into a platform connecting users with campgrounds and unique outdoor experiences. The report details Hipcamp's present and future plans, highlighting its expansion strategies, focus on innovative booking platforms, and adaptation to the changing market, including the surge in demand during the COVID-19 pandemic. Furthermore, it delves into the creative strategies Hipcamp employs to maintain its market position, such as leveraging social media, offering contests, and acquiring competitors like Youcamp, while also emphasizing its commitment to customer trust and environmental sustainability. The report concludes that entrepreneurship requires continuous adaptation, innovation, and creativity to thrive in a dynamic environment and that Hipcamp exemplifies these principles through its unique approach to outdoor stays and camping experiences.

Entrepreneurship and
Creativity

Table of Contents
INTRODUCTION..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of company............................................................................................................1
Where, when and who developed the company.....................................................................2
Present and future plans of the company................................................................................3
Creativity which the company is using to stay in the market.................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
Entrepreneurship opens up the way to start a new business with innovative and new idea.
Starting of new business is the step towards creativity and the entrepreneur works hard to utilize
the chance and make the success of the business(Berglund and Verduijn, 2018). Entrepreneurs
are the individual who owns the business and make their own decisions and to become
successful they know it is important to make more creativity in the ideas, objectives or in the
products and services in which the business is operating. Entrepreneurs are the ones who have
the skill of being innovator and creator and who bring new in the business so that the business
achieves its height and growth in the market. Hipcamp is the company which offers the people
the adventurous outdoor stays and the camping experience which can be done with the help of
mobile application or the official website of the company. It was founded in 2013 and has its
headquarter in San Francisco , California. This report will cover the information about the
company, present and future plans about the company and the creativity which company is using
to stay in the market.
MAIN BODY
Overview of company
Hipcamp is basically a service provider company which provides to the consumers
camping experience and the outdoor stays for which nowadays the demand has also been
increased. The company was founded in 2013 by Alyssa Ravasio which started this business in
which the people who are interested in camping can book the tents on rent, cabins and the tree
houses in whichever location which the consumer wants to explore. They provide the guide to
the people form public parks to private land and the guiding experience to the people(Turner and
Gianiodis, 2018). The idea of building the company came up in the mind of Ravasio when she
saw that number of parks in California were closing because of lack of funds. With this she
developed the idea that if for the camping and booking the area for the exploration of the place
will be done then the parks would be benefitted for the public and also the parks will also receive
the funding for the development. For which she founded the place which was a campground on
the coast but she did not want to make the experience in this particular place because of the non
popularity of the spot and no online data was made available for this place.
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Hipcamp provides the services to the customers in which they can search and make the
booking on the outdoor stays and on the campgrounds which would be in the location of nature
including the other activities which involves –hiking, biking, climbing and etc. They also allow
the visitors to share the photos and videos on the social media platform which will encourage the
other people to visit such places and will make the booking from the website of Hipcamp or with
the online application(Ratten, 2018). During the awake of COVID-19 pandemic people are
making the booking in the private land and on the surfing sites which is giving them some
adventure. Hipcamp follows all the safety standards as mentioned by the government and take all
the necessary steps which are important for the people. They are learning on more new things so
that they can grow in the market and make the investment on the most required and important
things. Hipcamp is a growing community and business which has grown in recent times and
included good people and good resources for people to experience better in staying outdoors.
Where, when and who developed the company
The company Hipcamp was developed in San Francisco, California and was developed in
the year 2013. The owner and the developer of the company is Alyssa Ravasio founder of
Hipcamp and which is also known as the Airbnb of the outdoors(Yu, 2020). This is a website in
which the people can make the bookings of the places, unique places which they have not visited
in their earlier times. The major aim of Ravasio was to provide other ways to the people to
explore the places and the places which are being owned by the landowners to find their
alternative source of revenue. With the current pandemic COVID-19 the company has gained
huge profits because people just want to go outside but in the most safest places.
Hipcamp is being ranked at 42,122 in U.S and was started with covering all the locations
in San Francisco Bay Area and was also successful in covering all the area in Texas, California,
Florida and Oregon. The idea came up in the mind of Ravasio when she thought that the parks in
California were getting closed due to less funding and money (Tonday and Tigga, 2019). So, she
thought that make the company which will provide the bookings in the places and connecting
people with the land. Hipcamp is always supporting those people who are much more into the
care of the land and they believe that humans are the only individual who can bring the best from
the nature. The company was started with a wave which was crushing on the California’s
Central Coast at Andrew Molera State Park and Ravasio the owner of the company spent
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hours to look into the websites which will work for the great spot. But even if spending more
hours on the websites she just found the place which could just catch the wave. Because of the
less funding which the California Parks were suffering and spending hours to search the best
place for the beautiful place she built out an idea. This is the result of the development of the
Hipcamp and after doing multiple researches and doing coding and training the company came
up in 2013 (Horst and Murschetz, 2019).
Present and future plans of the company
The company has raised the profits of $25 million which was being announced by the
company officials. Hipcamp have provided the general public a “powered platform” which
provide them the ways to explore the places for glamping, climbing, biking etc. the company has
expand its business internationally with the development of creative and unique ideas which is
the main reason of attraction of the people. The major role of the company is the innovation and
the development of different ideas to organise the camps for the people and to increase the
marketing about the company and the services which they are providing. The major aim of the
company is to bring more people in the websites for the booking and providing them the place by
which they can explore the different places with their friends and families (Hsieh and Wu, 2019).
Hipcamp plan is to be more creative and to bring the fun and enjoyment and make the experience
of the people to be amazing so that they can create mouth advertising to the people who they
know. The company focuses on the location and the land which needs to be the best as the
people come from urban areas and they want that the destination to be the sweet spot for the
general public. This is the main USP of the company as the locations which they provide to the
people is the best in which the preparation and the development of the area is made according to
the requirements of the consumers.
The future plan of the Hipcamp is to make the company specific tips for the bookings in
the unique camps. The company is focussing on to develop some more professional photographs
in the websites which is missing and to add more photos as visual things attract more then the
information provided on the websites (Belitski and Herzig, 2018). It is also important for the
company to monitor and review the places and also to check the health of the places in which
they are organising the camps. Also the company is thinking to use some different tools which
will be helpful to expand and manage the business. These days when the world is facing the
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difficulty of COVID-19 and the people are indoors which is making them feel to go outside.
Hipcamp have selected and provided those places with complete security and safety and also the
development of tools which is to provide the returns and other thing is the key focus.
Creativity which the company is using to stay in the market
Many of the people does not know about the Hipcamp and the services which are being provided
by the company. It is a web platform which is providing the people to go outside and enjoy the
camps which are being organised by the company. People were suffering the issue of camping
because for this they have to find the best places and also the transportation and many other
things which was time consuming(Bates Bradford and Seamans, 2018). Because of which the
company has focussed on advertising about the company and about the services and for this they
used various marketing channels which involves the social media platforms, visual
advertisements and also the company asks for providing the feedback and the photos and videos
to post it on their websites which helps the other customers to check the reviews. Using different
social media platforms the company was able to contact many people about the organisation of
camps. The company also provide the contest and if the people will win the company would give
them all the accommodations free of cost.
Compared with the competitors in the market the company has to reduce the costs of the
bookings and also the company gained an increase in the bookings when they announced the
purchase of the Australia based Youcamp. With this the company was able to bring increase in
the profits as the new place was has to be explored by the people as it was different in terms of
the other(Bouncken and Reuschl, 2018). Targeting the geographic market is important for the
company as the company already cover the national, state and regional parks of the 50 states and
people are excited about visiting the new places. Acquiring places in different places and in
different countries will help them to increases the market share and to become the top most from
the competitors as the competitors of the company are away because of large holding that they
have acquired. The company promotes building trust with the customer and does not harm the
diversity and the nature juts for the sake of doing the business. Developing new camps making
the feel of home is what is their unique and creative idea.
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CONCLUSION
From the above report it can be concluded that entrepreneurship is the difficult and dynamic
process which has to adopt the changing environment and trends. They have to make the
innovations and some creativity so that it bring welfare to the company and also on the other
hand to people. They help in development of jobs in which more people are employed and brings
out more creativity and innovation in the products and services which the company is providing.
The entrepreneurs add the value to all the products and services which they provide and it is the
responsibility of the entrepreneurs to become more creative and fill the gaps which the
consumers are facing.
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References:
Books and Journals
Bates, T., Bradford, W.D. and Seamans, R., 2018. Minority entrepreneurship in twenty-first
century America. Small Business Economics. 50(3). pp.415-427.
Belitski, M. and Herzig, M., 2018. The jam session model for group creativity and innovative
technology. The Journal of Technology Transfer. 43(2). pp.506-521.
Berglund, K. and Verduijn, K., 2018. Introduction: Challenges for entrepreneurship education.
In Revitalizing Entrepreneurship Education (pp. 3-24). Routledge.
Bouncken, R.B. and Reuschl, A.J., 2018. Coworking-spaces: how a phenomenon of the sharing
economy builds a novel trend for the workplace and for entrepreneurship. Review of
managerial science. 12(1). pp.317-334.
Horst, S.O. and Murschetz, P.C., 2019. Strategic media entrepreneurship: Theory development
and problematization. Journal of Media Management and Entrepreneurship
(JMME). 1(1). pp.1-26.
Hsieh, Y.J. and Wu, Y.J., 2019. Entrepreneurship through the platform strategy in the digital era:
Insights and research opportunities. Computers in Human Behavior. 95. pp.315-323.
Ratten, V., 2018. Game Changes in Sport: The Role of Innovation and Creativity. In Sport
Entrepreneurship (pp. 35-49). Springer, Cham.
Tonday, H.R. and Tigga, A.M., 2019. A Critical Study of Paradigms and Perspectives for
Advancement of E-Entrepreneurship. International Journal of E-Entrepreneurship and
Innovation (IJEEI). 9(2). pp.49-57.
Turner, T. and Gianiodis, P., 2018. Entrepreneurship unleashed: Understanding entrepreneurial
education outside of the business school. Journal of Small Business Management. 56(1).
pp.131-149.
Yu, W., 2020. Creative industries agglomeration and entrepreneurship in China: necessity or
opportunity?. Industry and Innovation. 27(4). pp.420-443.
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