University Report: Corporate Social Responsibility Historical Analysis

This report offers a comprehensive analysis of the historical background and evolution of Corporate Social Responsibility (CSR). It explores CSR's impact on organizational behavior, tracing its development from a focus on societal welfare in the 1950s to the integration of CSR into strategic business initiatives. The report examines the influence of changing social and technological landscapes, including the impact of the internet and stakeholder theory. It utilizes a chronological structure and secondary data analysis to provide insights into the evolving roles of management and the importance of CSR in strengthening organizational positions. While the study acknowledges the importance of CSR, it also notes limitations, such as the focus on large enterprises, and suggests areas for future research, including a more comprehensive understanding of SME's and the development of new theoretical tools. References from sources like Brammer and Millington (2008) and Frederick (2008) are included.

Running head: MANAGEMENT
Historical Background of Corporate Social Responsibility
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Table of Contents
Purpose of the Research...................................................................................................................2
Design/Methodology/Approach......................................................................................................2
Research Impact...............................................................................................................................3
Values/Originality............................................................................................................................4
Summary..........................................................................................................................................5
References........................................................................................................................................6

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Purpose of the Research
The article explores the conceptual analysis of the corporate social responsibility. The
article defines the historical background of corporate social responsibility that has been creating
the remarkable impact on the organisational behaviour since decades. The purpose of the study is
to develop the critical analysis of corporate social responsibility, which is an integral part of
today’s business. The purpose of the study thus serves for measuring the impacts by gathering
information from diverse sources. The theoretical and the conceptual techniques utilized to
enhance the literary knowledge regarding the corporate social responsibility. The understanding
of the progression is essential for developing the enriched knowledge regarding this specific
subject. The ideas regarding the context will enhance the knowledge based on the similar
context.
Design/Methodology/Approach
The article Historical Background of Corporate Social Responsibility develops the
complete review of the underlying literature. It also provides the clear historical data related to
the business practices associated with the corporate social responsibilities. The research study is
based on a chronological structure. The information is obtained through exploring the secondary
data analysis. The exploration of the theoretical concepts can create the fruitful assumptions and
enriched knowledge based on the initiatives undertaken by the companies for maintaining the
corporate social responsibility. The study has also utilized the inductive approach for exploring
the information collected from the secondary sources. This inductive approach helps in
interpreting the data with appropriate assumptions and the enriched knowledge based on the
subject matter. The secondary analysis of the study generally explores the historical data that has

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the considerable impact on the business practices. The use of the descriptive design was also
much relevant for conducting the secondary research analysis process. This literature review is
completely formulated by collecting the information from the various secondary sources. The
secondary data collection process is quite suitable for this research to gather the enriched
information from the secondary sources. The literature based analysis has been formulated in this
research paper by presenting various themes.
Research Impact
The entire study is widely focusing on the impact of the corporate social responsibility on
business landscape. The article describes that the primary focus of the corporate social
responsibility during the year of 1950 was to develop the societal welfare. However, the rapid
changes in the business world transformed the practices in a remarkable way. Even in the year of
1960, the social changes observed in the business world determined the instrumental
characteristics of the people, events, and ideas. During 1970, this perception was also altered
when the traditional management functions aligned with the CSR activities (Brammer and
Millington 2008). The continuous transformation in the business functionalities also created the
significant impacts on the employees’ responsibilities towards maintaining corporate social
responsibilities. The idea derived from this article has strengthened the enriched knowledge
regarding the different aspects of the corporate social responsibilities. It shed lights on the
eventual transformations have been taking place in the business industry. It also highlighted the
changes in the managerial roles to address the social issues and undertaking the hands-on
approach to develop the societal benefits.

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The article defined that the internet capabilities have contributed much significantly
towards corporate social responsibilities. The companies are much pressurized to participate
more actively to foster effective CSR strategies. As per the stakeholder theory described in this
study, it is noticeable that the CSR often describes the specific behaviour and characteristics of
the associated stakeholders (Frederick, 2008). It also identifies the lack of connections that
affects the stakeholder management. These associated concerns are quite fruitful for developing
knowledge on this area in a more specific way. The report received from the literature study in
this article determined that the major motto of adopting the corporate social responsibility is to
strengthen the organisational position in a competitive way. It is one of the preferable strategic
initiatives undertaken by different corporations to remain competitive in this challenging
business scenario. The information received from this study will be utilized in future similar
studies. Therefore, it can be stated that the research subject has greater impact on the future
similar studies.
Values/Originality
The conceptual evaluation provided in this study provides the in-depth analysis of the
corporate social responsibility by discussing the historical background. This information
develops the ideas regarding the progresses of CSR throughout the decades and creates the
enriched knowledge about the subject. The use of the appropriate literature information enriched
the quality of this study that will be utilized in the future for generating more knowledge. The
study also presents the further recommendations for the future prospects. Several researchers
created the clear linking between the traditional approach and the updated procedures of
maintaining the corporate social responsibilities. The business professionals can derive the
enriched ideas from this research to enhance their professional skills on this context.

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Summary
The major focus of the study is to develop the understanding regarding the conceptual
evolution of the corporate social responsibility. The evolution of the multiple aspects is clearly
explained in this article. At the initial stage, the study draws the attention towards the social sides
of the relationships. Despite discussing the financial rewards of CSR, the study lacks the
concerns regarding the reasons, location, and time of improving the corporate financial
performance. The study highlighted that the interactions and co-operations of the companies
depends on the institutional context. However, it can be argued that the business differences
often characterize the interactions and co-ordination among the business and society. Another
concern is raised in this study. It is noticed that the study is limited within the large enterprises.
However, it can be suggested that the study could expand the information to the small and
medium sized enterprises. SME’s are usually connected to the local economies and society more
than the larger firms. A new and well-structured theoretical and conceptual tool could have made
this study more informative. The existing concepts are yet to be explored for developing the
quality of the study.

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References
Brammer, S. and Millington, A. 2008, ‘‘Does it pay to be different? An analysis of the
relationship between corporate social and financial performance’’, Strategic Management
Journal, Vol. 29 No. 12, pp. 1325-43.
Frederick, W.C. (2008), ‘‘Corporate social responsibility: deep roots, flourishing growth,
promising future’’, in Crane, A., McWilliams, A., Matten, D., Moon, J. and Siegel, D. (Eds), The
Oxford Handbook of Corporate Social Responsibility, Oxford University Press, Oxford, pp. 522-
31.