Social Marketing Report: Strategies for HIV/AIDS Awareness Campaign

This report details a social marketing campaign aimed at raising awareness of HIV/AIDS, with a specific focus on targeting rural youth. The report outlines the campaign's slogan, target market, message, and justification, emphasizing the importance of informing people about HIV/AIDS to reduce its prevalence. It also includes the campaign's objectives, which are to increase awareness and focus on rural areas. The promotion location is identified as social media sites and newspapers. The report further explores additional features, such as tangible objects, to support the campaign and references relevant literature. It highlights the importance of preventative measures and the role of social media in disseminating information. The report concludes by emphasizing the need for awareness and providing resources for HIV/AIDS prevention.

Social
Marketing

Table of Contents
RAISING AWARENESS OF HIV/AIDS ......................................................................................1
Slogan : “Its only Dangerous if you don't know it's there”.........................................................1
Target Market .............................................................................................................................1
Campaign Message.....................................................................................................................2
Justification.................................................................................................................................2
Campaign Objectives..................................................................................................................3
Promotion Location.....................................................................................................................3
Additional features or tangible objects to support social campaign...........................................3
REFERENCES ...............................................................................................................................5

RAISING AWARENESS OF HIV/AIDS
COVERED IN POSTER
Justification
This report will be helpful to take the new advanced challenges and goals it helps to make
people more aware about the HIV/AIDS in order to reduce the possibilities of this disease. The
targeted people for approaching is rural or young youth which belongs to backward rural peoples
who generally might be not aware of this disease (HIV Awareness. 2018).
Through poster advertisement, media would help to create new awareness program in
between the people who live in backward areas or who do not get aware about this dangerous
disease yet. Apart from that, in order to improve the awareness champion also tie up relation
with different youth committees, institutions and colleges.
Campaign Objectives
 To increase the awareness of HIV/AIDS
 To focus on rural areas or on the current young youth.
Promotion Location
The location of campaign is social media sites and newspaper. So that, all people can
reached to the point in more specific manner. It is the place where campaign targeted their
selected market and make them aware about the cure and cause of HIV/AIDS.
Additional features or tangible objects to support social campaign.
For making campaign more attractive, present cause also adopts some methods to take its
campaign more attractive by using tangible objects. HIV/AIDS is recognized as a most
precedence national cause health issue in UK. In order to reduce the effects of HIV/AIDS, some
health care programs were organized among the nation (Abara and et.al., 2015). Present study
assess the knowledge or awareness of HIV/AIDS in schools, colleges or in big institutions as
their tangible assets. In order to make people aware, they are required to adopt some specific
plans or idea.
This also helps to make the best leading sources and makes good impact on better system
approach. This is the transmission disease which spread one person to other. This is the reason to
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invent some precautionary ideas for people to make them more knowledgeable and effective
(Abara and et.al., 2015).
There are given some points through people can reduce the risk of getting HIV
 Don't inject drugs.
 Always needs to get touch with health care provider about pre-exposure prophylaxis.
 Get always tested and treated STDs.
As per the social campaign about raising the awareness of HIV/AIDS. For presenting this
study, it has been presented brief knowledge to protect person from HIV/AIDS through the small
campaign through social site or newspaper. The main targeted people for this campaign are
youth and rural backward people. This explained the importance of social media platform to
enhance knowledge of people. Study also explained the cause and cure of HIV/AIDS as well. It
helps to protect the person from uncertainties and risk.
Additional features
This also helps to make the best possible action plan to make proper arrangement goals.
In UK, those of black African ethnicity carry a disproportionate burden of HIV. This report helps
to generate the more information about the HIV/AIDS. In order to prevent this disease, people
needs to adopt some precaution ideas. Campaign also take some additional promotional activities
and sources in order to promote the cause in to more proper manner. Such as campaign also
associated with some committees, colleges, institution in order to enhance the awareness.
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REFERENCES
Books and Journal
Abara, W. and et.al., 2015. A faith-based community partnership to address HIV/AIDS in the
Southern United States: Implementation, challenges, and lessons learned. Journal of
religion and health. 54(1) pp.122-133.
Drahos, P. and Braithwaite, J., 2017. Information feudalism: Who owns the knowledge economy.
Routledge.
Nunn, A. and et.al., 2014. Geography should not be destiny: focusing HIV/AIDS implementation
research and programs on micro epidemics in US neighborhoods. American Journal of
Public Health. 104(5). pp.775-780.
Rödlach, A., 2016. Witches, Westerners, and HIV: AIDS and cultures of blame in Africa.
Routledge.
Smith, D. K. and et.al., 2015. Vital signs: estimated percentages and numbers of adults with
indications for pre exposure prophylaxis to prevent HIV acquisition—United States,
2015. MMWR Morb Mortal Wkly Rep. 64(46). pp.1291-5.
Online
HIV Awareness. 2018. [Online]. Available through: <https://www.hvtn.org/en/resources/hiv-
awareness.html>.
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