Competitor Analysis: Strategies for HIX Management Consultancy

This report provides a competitor analysis for HIX Management, a consultancy firm specializing in services for celebrity clients, particularly in Rugby and Golf. The analysis identifies Key Sports, Essentially Group, and IMG as major competitors. The report details the services offered by each competitor, their market position, past and current strategies, traffic generation methods, media usage, strengths, weaknesses, potential threats, and opportunities. It concludes that HIX Management's brand image and global presence in over 60 countries are key strengths, while highlighting the importance of professional experts in guiding clients' investments. The report references various academic sources and online resources to support its findings. Desklib provides access to similar past papers and solved assignments for students.

COMPETITOR ANALYSIS FOR HIX
MANAGEMENT

INTRODUCTION
 HIX management provide consultancy services to the players so that
they can concentrate on making more of their reputation whole around
the world and excel their career effectively.
 These services are rendered throughout the globe and mentioned firm
have around 60 offices worldwide.
 Organization also make sure that clients get touch in best of the
professionals whether they are on the pitch or off the pitch.
 Firm also offers a wide range of commercials expertise working much
more closer with high profit brands and talent to develop successful.

WHAT HIX DO FOR CLIENTS
 Emotional
 Media
 Legal
 Commercials
 Mentor
 Personal manager
 Accommodation

MAJOR FOCUS
 The major focus of HIX management group is on
celebrity clients especially from Rugby and Golf.
 These stars have extensive brand image and are the king
of the sports which they are playing.
 HIX usually approach to these clients and recommend
them to build more of their popularity by implementing
different measures.

MAJOR COMPETITIORS
 There exist competitors in each and every type of business. Here,
HIX entertainment also faces the competition from their major
competitors who are working in the same industry.
 Some of them are:
 Key Sports
 Essentially Group
 IMG

CONTINUED…
 HIX focuses on satisfying the clients need and also give them
best of the satisfaction through the service they render.
 Some of the major clients which cited firm has are:
 Keith Prowse
 Coach
 Pam Custers

CONTINUED…
 HIX understands the pressures of what a Professional Sportsperson goes with
and expertise are there in organization to maximize potential both on and off
the pitch.
 HIX faces strong competition from the competitors and it is necessary for the
manager to have an upper hand over the rival competitors so that they can
have better brand image, revenue and productivity.
 Organization market share and popularity plays an important role and this is
the only reason why firm is at dominating side as compared to other
competitors.
 Rendering hospitality services, making dealings, investing clients money are
all looked by the expoers so that they can make the best of it.

Essentially
 Services offered by Essentially:
• Client services : Sponsorship Activation and Event
• Commercial rights:
• Hospitality services: Rugby, Tennis, Cricket, Horseracing, Football, Motor Sport, Golf,
Sports Dinners, Music & Culture and Bespoke Events.
• Talent management

Conti....
 Position in the market: Good as compare to Hix management
group
 Past strategies: Increase interaction with business clients, raise
employees involvement and call to action marketing strategies
 Current strategies: Close range marketing, relationship marketing
and transactional marketing

Conti....
 How company generate traffic: With the help of social media, digital media,
 Media used to market products and services: Social media, organizing sports
events and work as sponsoring different programs.
 Strengths and weaknesses:
Strength: One of the major professional sports leagues and Excellent
merchandising and marketing
Weakness: Not plan to explain in Asian market which is a growing economy.

Conti....
 Potential threats: Rising popularity of other rival sports organizations
 Potential opportunities: Expand business in developing nations

Key sports
 Services they provide: Sponsorship Activation and Event
 Their position in market: Strong
 Past strategies: Scarcity Marketing
 current strategies: Viral Marketing and Diversity Marketing
 How they generate traffic: By social marketing and website
 Type of media are used to market their products or services: With help of sponsoring events.
 Strengths and weaknesses:
Strengths: Loyal and huge clients base
Weakness: low profile generally and attracts few sponsors
 Potential threats: Cost and margins are not stable or long time because of selling products in
different currencies.
 Potential opportunities: Opportunity to produce other sports wears such as sunglasses, caps,
wrist bands etc.

IMG
 Services they provide: Sponsor sports Event
 Their position in market: Moderate
 Past strategies: Mass Marketing
 Current strategies: PR Marketing and Online marketing
 How they generate traffic: Social marketing and website
 Type of media are used to market their products or services: With help of sponsoring
events.
 Strengths and weaknesses:
Strengths: Existing distribution and sales networks and domestic market
Weakness: Brand portfolio
 Potential threats: increase in labor costs and price changes.
 Potential opportunities: venture capital and new products and services.

CONCLUSION
 HIX provides consultancy services to their major clients who are
basically from sports industry.
 The major dominating aspect which cited organization has is their
brand image and their operations which exist in more than 60
countries.
 High professional experts are one of the key ladder of their
ventures as these individuals guides the sports person to invest
their money in right direction.
 Giving them relative recommendation will also make their brand
image popular and make their brand image developed whole
around the globe

REFERENCES
 Radville, L., Gonda-King, L., Gomez, S., Kaplan, I. and Preisser, E.L., 2014. Are exotic
herbivores better competitors? A meta‐analysis. Ecology. 95(1). pp.30-36.
 Zailskaite-Jakste, L. and Kuvykaite, R., 2012. Implementation of communication in social media
by promoting studies at higher education institutions. Engineering Economics. 23(2). pp.174-188.
 Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
 Zhang, Y. and Pan, W., 2015. Principal component regression and linear mixed model in
association analysis of structured samples: competitors or complements?. Genetic epidemiology.
39(3). pp.149-155.
 Key sports. 2016. [Online]. Available through: <http://keysports.co.uk/>. [Accessed on 5th
December 2016].
 IMG. 2016. [Online]. Available through: <http://img.com/home.aspx />. [Accessed on 5th
December 2016].

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