HK2011: Buyer Behaviour Report - Huawei Mate 20 Consumer Analysis

This report provides an analysis of consumer buying behavior towards the Huawei Mate 20, exploring the factors that influence purchasing decisions. It examines both internal and external influences on consumers, including price, social factors, durability, brand name, and product features. The report also offers recommendations for Huawei to enhance its marketing strategies, such as offering competitive pricing, providing ample opportunities to customers, maintaining brand loyalty, generating innovative ideas, and actively seeking customer feedback. The study concludes with a summary emphasizing the importance of segmentation, targeting, and positioning strategies in boosting the company's performance.

BUYER
BEHAVIOUR
Huawei Mate 20
Student Details

INTRODUCTION
Buying behaviour
The consumer buying behaviour is the summation of
the preference, decision and intention of the consumer.
Huawei
The Huawei is one of the leading global companies,
which provides the product and services related to
communications and information’s technology and
smart devices (Huawei, 2019).
Huawei Mate20
Huawei Mate 20 is an android smart phone
launched and produced by Huawei. It is a part of
Huawei Mate series. This phone was launched on
16th October 2018 (Huawei , 2019).

CONSUMER PURCHASING POWER
Price
The customer is rational and he or she wants its product prize should be
according to the value of money means it should be worth full for the
consumer.
Social Factor
It includes the attitude, personality and lifestyle of the customer means
the consumer will buy that type of mobile phone which suits its
personality, attitude and lifestyle (MSG, 2019).
Durability
The durability of the mobile phone should be more than only the
customer will purchase the mobile phone (Ijsrm, 2019).
Brand Name
If the company secures a good brand name than the customer will buy
that companies mobile phone with trusting it (MSG, 2019).
Product Features
The customer of mobile phone mostly have a specified preference
depend upon its features which means if the customer is getting all the
features which is required, he or she will buy that phone.

CONSUMER INFLUENCED TO BUY THE HUAWEI MATE20
Internal Influences
The person has a motivation to purchase the product is
the part of internal factor from which the customer
influenced.
Another internal factor is perception, consumer behavior
greatly evaluate with this type of factor.
External Influences
This involves the brand name of the product as by this
factor the customer can easily attract towards the iMate
and would purchase it.
Another factor which influences the customer buying
power is cultural value of the product as mostly consumer
is depends on this factor.

RECOMMENDATIONS
 Prizes
The mobile phone prizes should be cheaper and as per
the target customer preference.
 Offers
The company must offer the customer ample number of
opportunities.
 Brand
The Company should maintain the loyalty on the brand
name.
 Innovative ideas
The Company should generate the innovative ideas to
increase the sales of the mobile phone in the market.
 Customer Feedback
The customer feedback is the important aspect to
increase the sale of mobile phone in the market.

SUMMARY
In the above report, there is the summary of
the buying behaviour of the customer towards
the iMate 20. The analysis of buying
behaviour is also mentioned in the above
paragraphs. The report shows the importance
of segmentation, targeting and positioning
strategy helps in boosting and evaluating the
company. At the end of the report,
recommendations were also mentioned.