Corporate Strategy Analysis of H&M: Business and Growth Strategies

This report provides a detailed analysis of Hennes & Mauritz AB (H&M)'s corporate strategy. It begins with an overview of the company, its mission, vision, and core values. The main body delves into H&M's corporate strategy, including resource allocation, organizational design, portfolio management, and strategic trade-offs. It then explores H&M's business strategy, examining Porter's generic strategies (differentiation, cost leadership, and focus), the Ansoff Matrix (market penetration, market development, product development, and diversification), and the BCG Matrix. The report highlights how H&M utilizes these frameworks to achieve its goals, navigate the competitive landscape, and drive growth in the fashion retail industry. The analysis provides insights into H&M's strategic choices and their impact on the company's performance.