Organizational Behavior Analysis: Culture, Communication at H&M

This report provides an analysis of organizational behavior within H&M, a multinational apparel company, focusing on the impact of organizational culture, communication, and employee motivation on the company's effectiveness and success. It explores H&M's organizational culture through the lens of artifacts, values, and assumptions, utilizing the Hofstede model to analyze its dimensions. The report highlights the importance of communication in enhancing organizational effectiveness, referencing the Shannon-Weaver model, and examines the role of culture in motivating employees, drawing upon Maslow's hierarchy of needs. Furthermore, it identifies ways in which H&M can leverage its organizational culture to achieve greater success, emphasizing transparency, employee recognition, flexibility, and timely feedback. The study concludes that a strong understanding and management of organizational behavior are crucial for H&M's continued growth and operational efficiency.

Organizational Behavior

Table of Contents
 Introduction
 Organizational Culture followed at the organization
 Improving organizational effectiveness through communication
 Role of culture upon employee motivation
 Ways to enhance organizational success
 Conclusion
 References

Introduction
Organisational behaviour is referred to the study of behaviour and interaction among
individuals, Teams and within the organisation as well. The organisational behaviour is an
important component of an organisation as it depicts the operational efficiency of the
business. The organisational behaviour focuses upon improving the job performance, job
satisfaction, encouragement of leadership and further promotes innovation. The primary
organisation that has been considered in the report to conduct the study of organisational
behaviour is H&M. H&M is a multinational organisation that deals in apparels. The
organisation deals in apparels of males and females of all age groups. The organisation
operates in more than 70 countries with its retail outlets over 5000 locations.

Identify the culture in line along with a theoretical
model.
Organisational culture is referred to the policies and procedures that are
adopted by the organisation in order to provide guidance towards the
organisational goals. These help and facilitate the organisation to have a
common belief, assumptions and values that monitor and control the
behaviour of the employees at the organisation. Organisational culture
comprises of a vision statement wherein the statement needs to be brief in
order to communicate the essence of the business along with the future plans
to its stakeholders. The organisational culture of H&M comprises of
Artefacts, Values and Assumptions.

Hofstede organisational culture model
The Hofstede organisational culture is used by various analysts in
order to analyse the organisational culture of the organisation. The
organisational culture of the H&m can be analysed with the help of
Hofstede Model. The model consists of six dimensions that have been
described below.

Identify the ways in which the communication improves
the organisational effectiveness.
Communication is helpful as it facilitates the organisation to perform and accomplish the desired goals and tasks of the
organisation. The process of communication act as a basic step for planning that states that it is important to
communicate or pass on the essential information so that the organisation can work in order to implement the various
plans. Communication plays a major role in enhancing the organisational effectiveness. The ways in which the
communication can enhance the organisational effectiveness of H&M are discussed below.
 Communication acts as the medium to pass or convey the required information to the various employees and members
of the organisation. This helps H&M to formulate the decisions at the workplace in an effective and efficient manner.

Shannon Weaver Model

Evaluate the role of culture upon the employee
motivation of an organisation.
Culture plays a dominant role in enhancing employee motivation
at an organisation. Abraham Maslow's Hierarchy of needs is a
model of motivation that outlines the desire of living a well-
satisfied life. It is very important for an organisation to provide
advancement opportunities to their employees that act as a
motivation for the employees. The role of culture has a prominent
role to play in employee motivation at the workplace. The
employee motivation at H&M is explained with the help of
Maslow's need hierarchical theory of motivation.

Identify and evaluate the ways in which the
organisational culture could enhance the success of
the organisation.
Organisational culture has a major role to play in the success of an
organisation. There are various ways through which H&M can
make use of its organisational culture in order to achieve success.
The various ways are discussed below-
• Transparency
• Employee recognition programs
• Flexibility to employees
• Prioritise timely and respectful feedbacks

Conclusion
It can be concluded from the study that Organisational Behaviour plays an important role in the success of the
organisation. The organisational behaviour is an important component of an organisation as it depicts the
operational efficiency of the business. The report has highlighted the concept of organisational culture in
context of the primary organisation while considering Hofstede Organisational culture model. The report further
highlights the importance of communication in highlighting the organizational culture of the organisation. The
model considered for the study is Shannon- Weaver communication model. The report also signifies the role of
culture upon the employee motivation along with the Maslow's Need hierarchy model of motivation. In the end,
the report consists of an evaluation of the culture of the primary organisation in order to enhance growth and
success of the organisation.

References
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disengagement in the classroom context: Lessons from organisational
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Chan, M., 2021. The role of strategic motivation, organisational behaviour
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Queensland University of Technology).
Collins, C. and et.al., 2020. Looking back and looking ahead: Applying
organisational behaviour to explain the changing face of work.
Gillam, S. and Cosford, P., 2021. Organisational behaviour. In Leadership
and Management for Doctors in Training (pp. 32-39). CRC Press.
pp.247-272.

Thank You