Analyzing Customer Response: A Marketing Project on H&M Products

This research project delves into how customers respond to H&M's products and services. The analysis is based on customer feedback regarding age groups, frequency of visits, satisfaction levels, product quality versus price, bonus schemes, club card benefits, brand loyalty, and recommendations. The study reveals that most H&M customers fall within the 18-25 age group and visit the store about once a month. Customer feedback indicates high satisfaction with product quality, while opinions on pricing are more varied. The project also highlights the positive impact of the company's bonus schemes and club cards on customer spending and loyalty. The report recommends that H&M should focus on improving its pricing policies and developing new bonus schemes to enhance customer satisfaction and attract a broader consumer base. Desklib provides this assignment as a resource, offering a platform with study tools for students.

Research Project
(4.1)

INTRODUCTION
Following presentation will show how different customer
respond to the products and services of H&M. Reactions of
clients will be recorded and presented in graphs which will help
in getting better understanding.

Theme 1 Most of the customers of H&M fall
in the age group of 18-25
18-25 2)26-35 3)36-45 4)46-60 5)60+
0
1
2
3
4
5
6
7
8
9
10
10
6
3
0
1
Column C

Theme 2 Maximum customer visit the
company once in a month
Once a day Once in a week Once in two weeks Once in a month
0
1
2
3
4
5
6
7
8
2
4
6
8
Column D

Themes 3 Most of the companies customer
are highly satisfied with the companies
products
1 rank 2 rank 3 rank 4 rank 5 rank
0
1
2
3
4
5
6
7
8
8
6
4
0
2
Column F

Themes 4 Most of the customer like the
quality of product more than price of same
Quality Price
0
2
4
6
8
10
12
14
14
6 Column G

Theme 5 Respondents are satisfied with the
bonus scheme of company
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column G

Theme 6 Customers spend more after having
the companies club card
Yes No
0
2
4
6
8
10
12
14
14
6 Column D

Theme 7 Benefits are enjoyed by the
customers
Yes No
0
2
4
6
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14
16
16
4
Column G

Theme 8 Customers do not switch to other
brand frequently
Not at all likely Likely Extremely likely
0
2
4
6
8
10
12
Column J

Theme 9 Customers recommend the
companies product to other
Not at all likely Likely Extremely likely
0
2
4
6
8
10
12
14
Column J

Recommendation
It is suggested to the company that company must work on improving
its price policies so that customer receives maximum satisfaction
after their purchase Also H&M should develop new bonus schemes
so that more consumers can be attracted towards the offerings of
company.