Analyzing H&M's Equality and Diversity: A Business Project Report

This report presents a comprehensive analysis of a business project centered on H&M's diversity and equality initiatives. It begins with an introduction outlining the importance of diversity and equality in the workplace, followed by the project's aims, objectives, and background. The report details the project management plan, including cost, scope, time, quality, communication, risk, and resources. It then provides a work breakdown structure and a Gantt chart to illustrate time frames and stages for project completion. The research methodology section describes the application of qualitative and quantitative research methods, specifically focusing on the use of questionnaires for data collection. The report also covers data analysis, findings presentation using appropriate tools, and recommendations based on the research. Finally, it reflects on the value of the research in meeting the stated objectives and concludes with a summary of the key findings and insights. References are provided at the end.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Project aims and objectives for a chosen scenario.................................................................3
Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................4
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion..............................................................................................................................6
LO2..................................................................................................................................................8
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................8
LO3................................................................................................................................................12
Present findings and data using appropriate tools and techniques.......................................12
Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions........................................................................................21
LO4................................................................................................................................................21
Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................21
CONCLUSION ............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
Within all company, it is compulsory for management to maintain and create diversity as
well as equality as by this they can able to develop and maintain effective work atmosphere.
Both diversity as well as equality are utilised for fair opportunities that is considered as
obligation for protecting against discrimination in respect of age, gender, belief and others.
Moreover, this assist firm to inspire its staff towards task for longer time (Basu, 2017). By this
firm can obtain several benefits like relationship will improved with stakeholders, staff feel
encouraged and others. The company chosen for this report is H&M, which is a Swedish
multinational clothing retailers famous for their fast fashion clothing for men, women, children
etc. Its headquarters is in Stockholm, Sweden. This report covers aims, objectives, project
management plan, Gantt Chart and work breakdown structure. Moreover, data analysis,
reflection and limitation are also discussed in this report based as per the research theme.
LO1
Project aims and objectives for a chosen scenario.
As per the scenario, the project aim and objectives are discussed below:
Project Background
H&M is known as Hennes & Mauritz AB, it is the well known multinational fashion
clothing organisation for men, children, women and others. They operates in above 60 countries
as well as having around 4500 stores. Also, this is the parent company of Zara. The respective
organisation is focused towards implementing the diversity and equality at work place in
effective and efficient manner. For this, they analyse the effective of having equality and
diversity at work area. For instance, they formulate effective aim and objectives in order to
achieve better results.
Project Aim:
To analyse effectiveness of implementing equality and diversity at workplace that helps
in attaining competitive advantages. A study on H&M.

Project Objective
 To analyse the concept of equality and diversity at workplace.
 To determine the effectiveness of implementing Equality and Diversity in the business
practices.
 To ascertain how an organization can gain competitive advantages by implementing
Equality and Diversity.
Project Questions:
 What are the concept of equality and diversity at workplace?
 How to determine the effectiveness of implementing Equality and Diversity in the
business practices?
 To ascertain how an organization can gain competitive advantages by implementing
Equality and Diversity.
Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan is defined as a formal document which is utilised for describing
each steps of project. The main purpose of this is to anticipate as many problems as possible and
plan, organise as well as control activities in order to accomplish the project is successful manner
(Center, 2013). Moreover, it is the approved documents that describe about how project is
executed, observed as well as controlled. The project plan is develop y the project manager with
the aids of their potential team and hey stakeholders. Basically, this is an approved by project
manger, functional manager who provides resources for specific project. It comprises of various
elements that has impacted the plan of project such as resources, communication, risk and others.
All of them are discussed below:
 Cost: This is defined as the funds that is needed through investigator for performing
research effectively and efficiently. Moreover, this is crucial component for executing the
plan of project through which whole activities and work are done by manager. This plays
effectual role for the functioning of project plan the budget is formulated to investigation
and performing the various activities. So, the for conducting is research the researcher
will need about 15 K Euro.
 Scope: The scope for performing this investigation is to analyse the effectiveness of
implementing equality and diversity at workplace that helps in attaining competitive

advantages. Also, the scope of adopting techniques like secondary and primary is through
this researcher can capable to accumulate relevant as well as authenticate data which
leads towards getting appropriate research outcomes. Through this researcher can able to
operate their business in profitable manner for accomplishing the objectives and gain
competitive advantage.
 Time: This is defined as the period that is needed through project manager for
performing this investigation efficaciously in order accomplish profitable results. In
respect of researcher, they need around 6 to 7 months for doing this research
appropriately and effectively. Moreover, this is helpful for accomplishing the outcomes
on stipulated time which is set for the assigned task.
 Quality: This refers as the quality of services, procedures, products and so on quality that
are performed through organisation for performing the activity in efficacious manner for
achieving profitable results. In respect of this particular research, to maintain the research
quality researcher will adapt various factors like increase awareness, use appropriate
sources, resources, give training to its team members and m any others. Moreover, the
researcher utilises primary as well as secondary information for gathering the data for
providing information ion statistical form. In addition to this, in this research researcher
collect data from relevant sources for attaining outcomes by maintaining the quality of
work.
 Communication: This is considered as the process that is adapted through organisation
or individuals for communicating any messages or topics related to research or any
others. With the help of communication, information can be gathered in appropriate and
proper manner. This aids them to inspire its team for delivering the process of
investigation. So, for performing appropriate communication the investigator will adapt
various methods and techniques like organise meeting, utilise social media and many
more. Through all these techniques, researcher can able to convey any information or
message to its members in simple manner for attaining task efficaciously.
 Risk: This is defined as the hurdles that are involves while performing any task (Cleden,
2017). While doing this project work, various risk are incurred, which has to be examined
early for doing the work in effective and efficient manner. Here, in context of this
particular research the risk that occurred are inexperienced members in team, improper

response of candidates, lack of time and others. In order to perform the research, the
researcher has to formulate effective strategies and accomplish work on stipulated time
period.
 Resources: This is defined as the factors that are needed through organisation or person
for performing any task effectually and efficaciously. Moreover, there are various types
of resources that are needed by researcher like capital, effective journals, human resource
and other for collection of data efficaciously for accomplishing goals. In context of
research, the resources that are utilised through project manager are time, finance,
proficient team and many more. By having appropriate resources, the project can able
perform in effective and effectual manner.
Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion.
For facilitating the time frames as well as stages for accomplishment of project, the Gantt
Chart and work breakdown structure is discussed below:
Gantt Chart
This is considered as the well known ways that is utilised through company for showing
its activities like events as well as task is displayed against the time period. Moreover, it is
commonly utilised into project management in order to get knowledge about activities that are to
be done (Cusworth and Franks, 2013). Also, this is defined as the type of bar chart that shows
relations between schedule of recent activities as well as status. This is presented by horizontal as
well as vertical axis which shows activities and time period of project task.

Work break down structure
This is defined as the tool of project management and method of system engineering
where project investigators will distribute the overall task into smaller units or parts. Moreover,
this is the methods for dividing as well as conquering the large projects so that task can be
accomplished in quicker as well as more efficient manner. It is the hierarchical tree structure
which highlights their projects as well as breaks them into more manageable parts. It is because

through this investigator as well as team both can able to carry out work more efficacious and
appropriate manner which will leads towards accomplishment of objectives.
LO2
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
For performing the small research some methods are applied through researcher for
meeting the project aims and objectives. All the methods are discussed below:
Qualitative research
This is also known as the exploratory research, that is utilised through researcher for
developing the understanding regarding underlying motivations, reasons and factors (Gilbert,
2014). In order to accumulate this kinds of information project manager can adapt various
techniques like group discussion, focus group and many others.
Quantitative research
This is defined as the methods that is adapted through researchers for accumulating
numerical or statistical information associated to theme. For this, investigators can adapt several
sources like survey, questionnaire and many others. Moreover, they may adapt computational
techniques that assists in gathering effective and appropriate kinds of data or information

In context of this particular investigation, investigator will adapt quantitative research
methods as well as for it they are making questionnaires. It is because by this they can able to
accumulate more accurate information as well as data regarding research.
Data collection
Data collection is considered as the procedures of accumulation as well as evaluating
information upon interest variables in an established manner which enables individuals to answer
relevant questions as well as evaluates the results (Jeston, 2014). Researcher can measure its
hypothesis as per the accumulated information. This includes two methods that are discussed
below:
 Primary method: This is defined as data that are accumulated through researcher
through itself as well as for this they utilise various methods like survey, questionnaire,
observation and many others. This type of data collection method is more time taking and
costly. But the information gather through this particular method are original that are
more useful for resolving problems.
 Secondary method: This is defined as the data which are already presented or available.
The information accumulated through this particular method is not original. The
techniques that is utilised through researcher are internet, journals, books and many
others. It is the cost effective methods as well as less time consuming. But these
information are not so much accurate as well as there is less possibilities that the
researcher get information are per the respective theme.
In this, the researcher will adapt primary methods in order to accumulate more relevant
and accurate information regarding respective research theme. In primary research, the
researcher choose the questionnaire methods. Its is defined as the most evident method of data
collection that is comprised of a set of questions which is associated to the research problems.
Moreover, this very much convenient for collecting the data from the diverse population. The
respective method provide accurate and fresh data and information as questionnaire is filled from
respondents who presents their own views and opinions regarding problem arise in organisation.
Thus, this method is chosen to solve arise issues in business for positive outcomes.
Sampling
This is defined as the process that is utilised through researchers for predetermining the
number of participants form the huge number of observation. Moreover, this aids investigator to

develop statistical inferences regarding the population (Keil, Lee and Deng, 2013). In this,
researcher of respective research will use random sampling techniques in order to decided
participants of its researchers.
Sample size: This is defined as the number of respondents that are involved into
research. This number is generally presented through n. Also, the size of the sample influences
two statistical properties such as the power of research and precision of its estimation for
drawing the conclusions. So, the sample size selected for this particular research is 30. This
sample size is randomly selected from the respective organisation staff members as they know
about the company in very efficient manner.
Questionnaire
This is considered as the research instrument which includes a set of question or another
kinds of prompts that intent to accumulate data from a number of participants. These are mainly
a mixture of open ended as well as close ended questions (Nicholas and et. al., 2017). Moreover,
these questions can or can not delivered in forms of survey but a surveys consists of questions.
The main intent of this is to accumulate more relevant as well as accurate data.
Questionnaire
Name:
Gender:
E- mail:
Q1. Do you have any idea about the concept of equality and diversity at workplace?
 Yes
 No
Q2. What are the significance of diversity as well as equality at work area?
 Motivate employees
 Reduce conflict situation
 Develop relationship along with staffs
 All of the above
Q3. What are the strategies which can be adapted by H&M in order to solving problems
that may arise due to lack of equality and diversity?
 Train Staff members
 Develop proper rules and regulations

 Ensure implementation of ethical practices
Q4. What are the major legislations that company needs to implement in order to promote
equality and diversity at workplace?
 Provide equal wage according to work
 Adopt equality Act 2010
 Avoid discrimination
Q5. What are the problems that H&M are facing due to lack of equality and diversity at
workplace?
 Increase conflict
 Demotivated staffs
 Reduction in work quality
 All of the above
Q6. What are different practices that can be adopted by H&M in order to improving
diversity at workplace?
 Recruit from broader geographical location
 Provide training and development
 Empower and educate company manager
 Develop diversity friendly workplace
Q7. What are the major factors that provoke inequality practices at workplace?
 Gender discrimination
 Pay inequality
 Both of the above
Q8. Does implementation of equality and diversity assist an organisation to attain higher
competitive advantages easily?
 Yes
 No
Q9. Does training or given any guidance can aid to deal with equality and diversity issues?
 Yes
 No
Q10. Which of the main aim of an organisation has most impacted due to the policy of
equality and diversity?


Q11. Any suggestion for further improvement..........................................................................
….....................................................................................................................................................
Q12. What are the effectiveness of implementing equality and diversity at
workplace...................................................
LO3
Present findings and data using appropriate tools and techniques.
Theme 1: Concept of equality and diversity at workplace.
Q1. Do you have any idea about the concept of equality and diversity at
workplace?
Frequency
 Yes 20
 No 10
Interpretation:
Equality and diversity are the important component which is required in business. It is
very essential for organisation to treat each and every employees in equal manner so that they
can work for the betterment of enterprise (Ochieng and Hughes, 2013). As large number of
people comes from different parts of world and work together where they should be treated in
equal and proper manner. The above diagram indicates that out of 30 respondents 20 were aware
of equality and diversity and remaining 10 were unaware about such concept. Therefore, they
should be made aware about concept which is required most in workplace for effective and
positive outcomes.
Yes No
0
5
10
15
20
20
10
Column C