The Role of Globalisation in Driving H&M's Business Success

This research project investigates the impact of globalisation on the business success of H&M, a Swedish multinational clothing retailer. The project includes an introduction defining globalisation and its role in business, particularly for H&M. Task 1 focuses on the research proposal, defining the resear...Read More

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review. . .1
P2) Research methods and approaches to primary and secondary research...............................4
REFERENCES................................................................................................................................7
TASK 2 ...........................................................................................................................................8
P3) Conduct primary and secondary research by using appropriate methods and techniques. . .8
P4) Apply appropriate analytical tools, analyse research findings and data...............................8
TASK 3..........................................................................................................................................11
P5) Communicate research outcomes in an appropriate manner for the intended audience.....11
TASK 4..........................................................................................................................................20
P6) Reflection on the effectiveness of research methods and techniques.................................20
P7) Determine alternative research methodologies for the project...........................................21
REFERENCES .............................................................................................................................22
APPENDIX ...................................................................................................................................23
.......................................................................................................................................................34

TITLE:
“To investigate the role of globalisation in driving business success of an organisation”.
A study on H&M.
INTRODUCTION
Globalization refers as the spread of technology, information, goods and jobs crossways
national borders and cultures. It is an effective process of integration and interaction between
companies, governments and people across the world (Chanzu and Gekara, 2014). For this
project, chosen multinational organization is H&M which is a Swedish multinational clothing
retailer. It was founded in 1947 by Erling Persson and headquartered in Stockholm, Sweden.
Company mainly specialise in marketing and selling of clothing for women, men, children and
teenagers. Later company started boosting its product via advertisements in order to spread out
and position its business reputation in other countries. It introduces as a step of nationalising
which will help an organisation by providing several growth opportunities to H&M i.e.
enlargement of business activities and approaching huge number of clients. Via selling product at
global level, the demand of its clothing products gets enhanced and as an output of firm get
recognized by people throughout the globe which outputs in bigger organisational success.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review.
Overview of the research: This research is based on analysing impact of globalisation in
driving business success of an organisation. Therefore, globalisation introduces about the
effective process via which the nation as well as regional economies, societies and culture have
become incorporated by keeping a network of communication, immigration, trade etc. at
international level (Eriksen, 2014). Globalisation is essential concept for an organisation because
it has removed the domestic boundaries and emphasis over boosting a view that data,
possibilities as well as knowledge must be localized and divided among people. Thus, it is a
major element of globalisation also play important role in enhancing the product as well as
services quality offered by organisations and develop competitive environment which promote
enterprise to bring innovation for fulfilling customer's needs and wants easily. Hence,
globalisation also drive to business success and growth as by operating business operations at
global level, organisations will be capable to improve their work quality via integration of
1

knowledge, resources, people and skill. This output into much more satisfactory facility to client
and enlargement of which in various geographical area that drives to higher profitability and
success of company.
Rationale of the research: Main reason behind selecting this topic is to analysis the
impact of globalisation in driving business success of H&M. It is a multinational organisation
which will support a society within a country by providing job opportunities to them (ERTÜRK,
2015). Main purpose for research question is to identify effect of globalisation in driving growth
and success of an organisation at international level. These days, there is instability in growth
and success of United Kingdom society, so with the support of this investigation policies and
strategies can be designed which improve knowledge and understanding of reader. From
individual point of view of investigator, person have interest in retail industry, so if in future
prospect needs to invest in retail enterprise, then it is easy for them. As there is trend of retail
industry, so such topic is more interesting and it is easy to accumulate information from
respondents. Thus, it is a biggest topic which will help an investigator in personal as well as
professional manner. In personal way, with the help of this topic, researcher is able to enhance
their literature review skill, data analysis and data interpretation skill easily. This topic will also
support a researcher in professional way by improving its knowledge criteria in specific field of
study.
Resources: There is need of few resources to perform each activities of research in
systematic manner. This resources mainly related with financial assistance, newspapers,
magazines, internet connect, computer system and so on. With these research information can be
gathered properly as well as stored in authentic or reliable way. There are various kind of
resources which will be applied by an investigator to complete project in more effective and
accurate way. For this, communication, cost, time etc. are consider main resources which will
supports a researcher to successfully do each tasks of investigation.
Research Aim:
Main aim of this research is “To investigate the role of globalisation in driving business
success of an organization”. A study on H&M.
Research Questions
 What are the concept of globalisation?
 What are the role of globalisation in driving business success of H&M?
2

 What are the positive and negative impact of globalization on business success of an
organization? What are the different ways through which negative impact of globalisation can be
overcome by the H&M?
Research objectives:
 To study about the concept of globalisation.
 To analysis role of globalisation in driving business success of H&M.
 To identify positive and negative impact of globalisation on business success of an
organization. Recommend different ways through which negative impact of globalisation can be
overcome by the H&M.
Literature Review: In order to address above discussed all research objectives, literature review
considers one of the best section of research (Gansler, Lucyshyn and Rigilano, 2013). Main
purpose of this section is to analysis gaps in previous research or studies. Thus, all research
objectives are determine under in detail manner:
Concept of globalisation in context of H&M
According to the ERTÜRK, (2015), Globalisation introduces as an essential and effective
process in which goods, people or ideas flows freely within nations. In addition, it is a
significant policy of government which is in favour of free flow and free trade of capital and
products, open borders, privatization of publicly-owned, elimination of tariffs and price control,
or controlled enterprises. Therefore, globalisation is a biggest concept which will support an
organisation to enlarge their business operations and drive success easily. It will also help an
organisation to increase customer base base and also enhance their goodwill in marketplace.
H&M is a Swedish clothing retailer which was founded in 1947. Company has around
4000 shops in all over the globe and has plan for approximately 7000 to 8000 more shops in the
future (H&M: The Secret to its Success, 2019). Company is rapidly approaching the level of
proliferation that is large rival index. H&M crossed 1,100 crore in sales, 3 years after entering₹
the Indian market. Along with this, company doesn’t have the global issue of a larger stock in
India, says H&M India’s country manager. H&M crossed 1,100 crore in sales, three years after₹
entering the Indian market. Apart from this, net revenue of H&M is US$12,652 billion.
3

H&M doesn’t have the global problem of a bigger stock in India, says H&M India’s country
manager.
Illustration 1: Total number of H&M stores worldwide
(Source: Total number of H&M stores worldwide, 2017)
With its extensive business network, H&M has become one of the leading fashion retailer
in all over the world. Company had a total of 3924 shops by the end of 2015, enlarging its
international reach to sixty one nations across 6 continents including e-commerce in twenty three
of them (H&M Locations Worldwide, 2008-2016). Last year H&M added 16,000 workers to its
roster of designers, buyers and other employees, pattern markets, maximising the total number of
companies employees to 148000.
Role of globalisation in driving business success of H&M - Oxford Street.
According to the According to Eriksen, (2014), Globalization play important and
effective role in driving business growth and success systematically. It leads to maximised
competition which can be related to service and product and cost and price, technological
adaptation, target market, quick production and quick response by organisations etc. When an
enterprise produces with less cost as well as sells cheaper, it is capable to maximise its market
share. There are different roles of globalisation such as it will help an organisation in increasing
in customer market share, lowering the costs of customer services and lowering the costs of
production. Therefore, It globalisation an access to bigger market where H&M experience high
4

demand about their clothing product which help an organisation in accomplishing maximum
profit. This further assist H&M in accomplishing economies of scale that dive to reduction of
average production cost.
Positive and negative impact of globalisation on business success of an organization.
According to the Hitesh Bhasin, 2019, There are different positive and negative impact of
globalisation that highly impact on business success and growth. Globalisation is simply the
effective process via which interaction and integration of people and companies across the globe.
Positive impact of globalisation: Globalisation is a huge concept that help H&M to
promote their clothing products across the globe. It will help an enterprise by Increasing
productivity, Promoting business in vast area and improving communication access. All these are
major impact which will support an organisation to maintain their reputation at global level.
Negative impact of globalisation: There are different drawbacks of globalisation such as
Maintaining brand reputation, Governments rules and regulation, Anticipating changing
demands of customers etc. All these are negative effect on brand reputation and image of
company.
Different ways through which negative impact of globalisation can be overcome by the H&M
According to the Martin. 2019, there are different ways through which negative impact of
globalisation can be overcome by an organisation in systematically. Company should Develop
new technology which will help them in overcoming risk of changing demands of customers
easily. Another main recommendation to an enterprise as they should hire knowledge human
resource which will assist them in maintaining better reputation in marketplace. Along with this,
proper study about the rules and regulations of country will also essential for H&M to achieve
better results within given time duration. One of major risk that is commonly faced by H&M
while entering into new country at international level is rivalry from local enterprise as well as
existing global players. In order to overcome such issue company must try to maintain a strong
relation with national trader for entering in new marketplace and accomplishing sustainability.
P2) Research methods and approaches to primary and secondary research
For this, Saunders's research onion is consider useful framework used by investigator to
identify best approach of research (Intriligator, 2017). This framework has different layers which
are shown as under:
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Illustration 2: Saunders's research onion framework
(Source: Saunders's research onion, 2018)
Research philosophy: There are mainly two types of researcher philosophy which is
interpretivism and positivism. According to the topic, interpretivisim philosophy will be applied
by H&M because it assist in evaluating data or information effectively. On the other side, there is
positivism philosophy which will not appropriate for carrying out research activity in effective a
systematic manner.
Research Approach: Inductive and deductive are consider best approach of research
which is applied by researcher for collecting quality and in-depth information about the study.
According to the topic, H&M need to use inductive approach because it is more suitable and
help an investigator to gather proper information about the topic and gain better outcomes for
further research.
Research Choice: There are basically two types of research which is qualitative and
quantitative. (Savrul, Incekara and Sener, 2014). Both type of research are essential but
according to the study, qualitative research is more suitable and valuable because it will help an
6

investigator to identify accurate response from selected respondents. On the other side,
quantitative research is not much useful according to the study because it requires data in form of
hard facts.
Time Horizon: Gantt chart introduces as an effective graphical presentation tool which
will be used in this layer. As it will assist H&M to complete each activity of research within
given time duration. Along with this, with the use of Gantt Chart, H&M can easily identify
starting and ending time period for completion of research.
Research design: There are mainly three types of research design, including, descriptive,
exploratory, and experimental (Scheyvens and Russell, 2012). All these are essential but
according to the topic, H&M require to use descriptive design because it is suitable and supports
to portray a proper profile of person, situations and events. It allows for accurate and in-depth
evaluation of elements and variables of the population. On the other side, remaining research
design is not much useful for this project because it take more time of H&M.
Sources of data: Primary and secondary are consider two types of data sources. For
accumulating primary data, questionnaire will be applied whereas for gathering secondary
information, magazines, books etc. sources will be used for this research. As both type of data
collection sources will be applied and these will help H&M by providing reliable and appropriate
information about the impact of globalisation.
Data collection techniques: There are different types of data collection techniques,
including, interview, observation, questionnaire etc. All these are essential for researcher to
collect accurate information about the topic. According to the topic, questionnaire will be more
suitable for H&M because with the use of these, they can easily gather reliable and valid data
about the importance of globalisation.
Research sampling: Sampling techniques are divided into two, that is non-probability
and probability sampling method. (Chanzu and Gekara, 2014). According to the study,
probability sampling will be applied because it will support H&M by saving its time, money and
resources. Thus, with the help random sampling methods as a type of probability sampling, 60
respondents will be taken into consideration. On the other side, non-probability sampling is not
useful for H&M because it takes more fund of an enterprise.
Data presentation techniques: Appropriate, accurate and clear ways of presenting
information were selected out of the various modes of data presentation (ERTÜRK, 2015).
7

Some ways of presenting data or information include pie charts, tables, line graphs and bar
charts. All these are essential ways used by researcher to present data, related to the topic.
Research Limitation: There are different limitation or issues faced by researcher while
formulating research aims and objectives, implementing data collection methods, creation of
sample size, lack of previous studies in the research area, scope of discussion and many other.
All these are major limitation which will impact on researcher while doing each activities of
research (Eriksen, 2014).
Research reliability and validity: Reliability and validity of research is mainly depend on
research instrument which is questionnaire. It is essential instrument which will help a researcher
to gather accurate and proper information about the topic.
8

REFERENCES
Books and Journals
Chanzu, L. N. and Gekara, M., 2014. Effects of use of derivatives on financial performance of
companies listed in the Nairobi Security Exchange. International Journal of Academic
Research in Accounting, Finance and Management Sciences. 4(4). pp. 27-43.
Eriksen, T. H., 2014. Globalization: The key concepts. A&C Black.
ERTÜRK, E., 2015. A COMPREHENSIVE APPROACH TO THE ROLE OF INFORMATION
AND COMMUNICATION TECHNOLOGY (ICT) IN GLOBALIZATION. Journal of
International Social Research. 8(38).
Gansler, J. S., Lucyshyn, W. and Rigilano, J., 2013. The Impact of Globalization on the US
Defense Industrial Base (No. UMD-AM-13-101). MARYLAND UNIV COLLEGE
PARK CENTER FOR PUBLIC POLICY AND PRIVATE ENTERPRISE.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs and a
Net Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150. pp.
35-45.
Scheyvens, R. and Russell, M., 2012. Tourism and poverty alleviation in Fiji: Comparing the
impacts of small-and large-scale tourism enterprises. Journal of Sustainable Tourism.
20(3). pp. 417-436.
Online
Martin. 2019. GLOBAL MARKETING STRATEGIES. [Online] Available
through<https://www.cleverism.com/global-marketing-strategies/>./
Hitesh Bhasin. 2019. What is globalization? What are the positives and negatives of
Globalization?. [Online] Available through<https://www.marketing91.com/what-is-
globalization/>./
H&M: The Secret to its Success. 2019. [Online] Available
through<https://www.investopedia.com/articles/investing/041216/hm-secret-its-
success.asp>./
H&M Locations Worldwide. 2008-2016. [Online] Available
through<https://knoema.com/psoqqgg/h-m-locations-worldwide-2008-2016>./
9

TASK 2
P3) Conduct primary and secondary research by using appropriate methods and techniques
Primary and secondary are consider two important method of data collection which is
used by researcher to gather reliable and in-depth information about the topic. In order to
conduct primary and secondary research, there are different methods and techniques which are
determine as under:
Cost: It is consider as an important and essential method which is require by researcher to
conduct primary and secondary research systematically (Segaro, 2012). Cost is major
requirement for researcher to collect accurate and reliable information about the topic through
different sources such as questionnaire, books, articles and many other relevant publication
research.
Access: In order to access information or data about the topic, there are different factors
will be needed by researcher such as e-mail, social media etc. All these are consider best and
effective way to access information to the selected respondents about the topic (Zalega, 2016).
Research Ethics: Research ethics in primary research were used extensively to ensure
that the output of study are considered to be relevant and robust. There are mainly three
principles that were applied in research such as; anonymity, confidentiality and informed
consent. For anonymity, details of all participants were not included and not linked to any other
primary research (Tadesse, 2013). For informed consent, researcher should provide accurate
information about the research objectives to each participants which will help them in
completing research systematically and effectively.
P4) Apply appropriate analytical tools, analyse research findings and data.
Data analysis techniques: There are basically three types of data analysis techniques
such as deductive analysis, inductive analysis and regression analysis. All these are essential but
according to the topic, inductive approach or technique will be applied by researcher. As it will
help an investigator to analysis alternative explanations and acquire a feel of the circumstances
on the ground and so know the nature of issue much better (Veeran, 2012). Along with this,
thematic analysis is consider best type of analytical technique used by researcher to gather
accurate information from the respondents. In this case, different themes will be made on each
questions which will support an investigator to minutely analyse response from respondents.
10

Questionnaire
Q1) Do you think globalisation drive success and growth in an organisation?
A) Yes
B) No
Q2 Are you agree with the concept that globalisation gives an access to expand business
market?
A) Yes
B) No
Q3) What are the role of globalisation in driving business success of H&M?
A) lowers the costs of customer services
B) Lowers the costs of production
C) Increase in customer market share
Q4) What are the positive impact of globalisation on business success of an organisation?
A) Increasing productivity
B) Promote business in vast area
C) Improves communication access
D) Help the developing word progress faster
Q5) What are the drawbacks of globalisation on business success of an organisation?
A) Maintaining brand reputation
B) Governments rules and regulation
C) Anticipating changing demands of customers
Q6) What are the different ways through which negative impact of globalisation can be
overcome by the H&M?
A) Proper study about the rules and regulations of country
B) Development of new technology
C) Hire knowledge human resource
Q7) What are suitable Foreign market entry modes for H&M?
A) Joint Venture
B) Exporting
C) Licensing
D) Direct investment
11

Q8) Which is the most suitable media channel for H&M for promoting its business in global
market?
A) Facebook
B) LinkedIn
C) Instagram
D) You Tube
Q9) On which source H&M requires to focus more for operating its business activities or
operations in new market?
A) Bringing new technologies
B) Increasing product range
C) Development of human resource
Q10) Give recommendation to H&M for driving its success at global marketplace.
Q1) Do you think globalisation drive success and growth in an
organisation?
Frequency
A) Yes 50
B) No 10
Q2 Are you agree with the concept that globalisation gives an access
to expand business market?
Frequency
A) Yes 45
B) No 15
Q3) What are the role of globalisation in driving business success of
H&M?
Frequency
A) lowers the costs of customer services 20
B) Lowers the costs of production 25
C) Increase in customer market share 15
Q4) What are the positive impact of globalisation on business success
of an organisation?
Frequency
12

A) Increasing productivity 15
B) Promote business in vast area 20
C) Improves communication access 11
D) Help the developing word progress faster 14
Q5) What are the drawbacks of globalisation on business success of
an organisation?
Frequency
A) Maintaining brand reputation 16
B) Governments rules and regulation 30
C) Anticipating changing demands of customers 14
Q6) What are the different ways through which negative impact of
globalisation can be overcome by the H&M?
Frequency
A) Proper study about the rules and regulations of country 30
B) Development of new technology 14
C) Hire knowledge human resource 16
Q7) What are suitable Foreign market entry modes for H&M? Frequency
A) Joint Venture 25
B) Exporting 15
C) Licensing 10
D) Direct investment 10
Q8) Which is the most suitable media channel for H&M for
promoting its business in global market?
Frequency
A) Facebook 20
B) LinkedIn 15
C) Instagram 10
D) You Tube 15
13

Q9) On which source H&M requires to focus more for operating its
business activities or operations in new market?
Frequency
A) Bringing new technologies 20
B) Increasing product range 20
C) Development of human resource 20
TASK 3
P5) Communicate research outcomes in an appropriate manner for the intended audience.
Theme 1: Importance of globalisation in driving business success
Q1) Do you think globalisation drive success and growth in an
organisation?
Frequency
A) Yes 50
B) No 10
A) Yes B) No
0
5
10
15
20
25
30
35
40
45
50
50
10
Frequency
Interpretation: From the above given information, it has been concluded opinion of
respondents about the importance of globalisation in driving business success. 50 out of 60
14

respondents have opinion as globalisation help an organization in driving business success. On
the other side, remaining 10 respondents have view as globalisation is not help an enterprise in
driving business success internationally.
Theme 2: Effectiveness of globalisation for company
Q2 Are you agree with the concept that globalisation gives an access
to expand business market?
Frequency
A) Yes 45
B) No 15
A) Yes B) No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Interpretation: According to the above given data, it has been determined view point of
respondents about concept of globalisation gives an access to expand business market or not. 45
out of 60 respondents have opinion as globalisation support an enterprise to expand their
business market whereas remaining 15 respondents are not agree as per the same concept.
Theme 3: Role of globalisation
Q3) What are the role of globalisation in driving business success of
H&M?
Frequency
A) lowers the costs of customer services 20
15

Q3) What are the role of globalisation in driving business success of
H&M?
Frequency
B) Lowers the costs of production 25
C) Increase in customer market share 15
0
5
10
15
20
25 20
25
15
Frequency
Interpretation: According to the above given data or chart, it has been determined role of
globalisation in driving business success. 20 out of 60 respondents have view as it help an
organization by lowering the costs of customer services, 25 respondents have opinion as it assist
in lowering the costs of production and remaining 15 respondents have view as it will assist them
in increasing customer market share.
Theme 4: Positive impact of globalisation
Q4) What are the positive impact of globalisation on business success
of an organization?
Frequency
A) Increasing productivity 15
B) Promote business in vast area 20
C) Improves communication access 11
16

Q4) What are the positive impact of globalisation on business success
of an organization?
Frequency
D) Help the developing word progress faster 14
0
4
8
12
16
20 15
20
11
14
Frequency
Interpretation: From the above given data, it has been determined positive influence of
globalisation in driving business success and growth. In this 15 out of 60 respondents have
opinion as it will support an organization by increasing productivity, 20 have view as it promote
business in vast area, 11 have opinion as it improves communication access and remaining 14
respondents have opinion as globalisation help them in developing word progress faster.
Theme 5: Drawbacks of globalisation
Q5) What are the drawbacks of globalisation on business success of
an organization?
Frequency
A) Maintaining brand reputation 16
B) Governments rules and regulation 30
C) Anticipating changing demands of customers 14
17

A) Maintaining brand reputation
B) Governments rules and regulation
C) Anticipating changing demands of customers
0
10
20
30
16
30
14
Frequency
Interpretation: From the above given data, it has been concluded, drawbacks or negative
impact of globalisation on business success of H&M. 16 out of 60 respondents have opinion as
main drawbacks of globalisation for H&M is maintaining brand reputation. 30 respondents have
views as Governments rules and regulation is main challenges and remaining 14 have opinion as
Anticipating changing demands of customers is biggest drawbacks for an organization.
Theme 6: Ways to overcome negative impact of globalisation
Q6) What are the different ways through which negative impact of
globalisation can be overcome by the H&M?
Frequency
A) Proper study about the rules and regulations of country 30
B) Development of new technology 14
C) Hire knowledge human resource 16
18

Interpretation: From the above given data, it has been concluded different ways through
which negative effects of globalisation can be managed by multinational organization. 30 out of
60 respondents have opinion as proper study about the rules and regulations of country is much
more important way to reduce drawbacks of globalisation. 14 respondents have opinion as
development of new technology is essential way and remaining 16 respondents have opinion as
hire knowledge human resource is best way to overcome negative impact of globalisation.
Theme 7: Foreign market entry modes
Q7) What are suitable Foreign market entry modes for H&M? Frequency
A) Joint Venture 25
B) Exporting 15
C) Licensing 10
D) Direct investment 10
19
0
5
10
15
20
25
30
30
14 16
Frequency

A) Joint Venture B) Exporting C) Licensing D) Direct investment
0
5
10
15
20
25
25
15
10 10 Frequency
Interpretation: As per the above given chart or graph, it has been concluded different types of
entry modes for H&M to enter into international market. 25 out of 60 respondents have view as
joint venture is most suitable entry mode. Along with this, 15 out of 60 respondents have opinion
as exporting is best way, 10 are suggest licensing is best opinion and remaining 10 respondents
suggest direct investment is more suitable for an organization.
Theme 8: Most suitable media channel
Q8) Which is the most suitable media channel for H&M for
promoting its business in global market?
Frequency
A) Facebook 20
B) LinkedIn 15
C) Instagram 10
D) You Tube 15
20

A) Facebook B) LinkedIn C) Instagram D) You Tube
0
2
4
6
8
10
12
14
16
18
20
20
15
10
15
Frequency
Interpretation: From the above given information, it has been concluded, types of appropriate
media channel for H&M for promoting its business in global market. 20 out of 60 respondents
suggest Facebook is useful channel, other 15 respondents suggest LinkedIn is best channel, 10
are prefer Instagram and remaining are recommend YouTube is best channels for an organization
to promote their products and services at international market.
Theme 9: Requirements of different sources
Q9) On which source H&M requires to focus more for operating its
business activities or operations in new market?
Frequency
A) Bringing new technologies 20
B) Increasing product range 20
C) Development of human resource 20
21

A) Bringing new technologies
B) Increasing product range
C) Development of human resource
0
2
4
6
8
10
12
14
16
18
20
20 20 20
Frequency
Interpretation: From the above given information, it has been concluded, requirement of
different resources for H&M in globalizing business. For this, respondents are give equal
chances to Bringing new technologies, Increasing product range and Development of human
resource.
TASK 4
P6) Reflection on the effectiveness of research methods and techniques.
There are different methods used by me to collect accurate and appropriate information
about the topic. In this, I must used primary and secondary source of data collection which will
help me in accumulating in-depth and reliable data about the impact of globalisation on driving
business success and growth at international level. By analysis of the effective data collection
techniques, I have choose that primary instrument is useful in conducting study with the support
of questionnaire tool as in this data is being collected via filling the from of questionnaire from
the selected answering (Wirtz, Tuzovic and Ehret, 2015). On the other hand, secondary tools
like, journals, books, published research, online sites, articles, review of literature etc. are applied
to accumulate secondary information for completion of research activities.
22

P7) Determine alternative research methodologies for the project
In order to gather primary data about this research, questionnaire instrument has been
applied as it support in accumulation of large amount of information in limited time duration and
at comparatively lower capital (Velthuis, 2014). There are different tools present for
accumulating primary information that can also be applied such as interview. As it is consider as
an alternative of questionnaire instrument, interview can also be applied but it is time consuming
and information gathered via this is also in high amount that needs different efforts to shorthand
it as well as present in reliable and accurate manner.
23

REFERENCES
Books and Journals
Segaro, E., 2012. Internationalization of family SMEs: the impact of ownership, governance, and
top management team. Journal of Management & Governance. 16(1). pp. 147-169.
Tadesse, F., 2013. Analysis of the impact of globalization on performance of Ethiopian Airlines
(Doctoral dissertation, st. Mary's University).
Veeran, P., 2012. The impact of globalisation on human resources management policies and
procedures in the South African public service: a study of selected national government
departments.
Velthuis, O., 2014. The impact of globalisation on the contemporary art market: The traditional
gallery model at risk. Risk and Uncertainty in the Art World. p.87.
Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization
and integration of the world economy as drivers of economic growth. Journal of Service
Management. 26(4). pp. 565-587.
Zalega, T., 2016. Consumption Megatrends in the Conditions of Globalization.
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APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: To investigate the role of globalisation in driving
business success of an organisation. A study on H&M.
______________________________________________
25

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “To investigate the role of globalisation in driving business success of an
organisation”. A study on H&M.
Research Question:
Q1.How globalisation can drive business success of H&M?
Research objectives:
 To study about the concept of globalisation.
 To analysis role of globalisation in driving business success of H&M.
 To identify positive and negative impact of globalisation on business success of an
organisation.
 Recommend different ways through which negative impact of globalisation can be
overcome by the H&M.
Section Two: Reasons for choosing this research project
Main reason behind selecting this topic or research is to analysis the role of globalisation
in driving business success of H&M. It is international clothing retailer chain in Stockholm,
Sweden other territories. Main research about selecting these organisation is, it is a
multinational retailer in Stockholm, Sweden, in terms of both number of shops and revenues.
This organisation will support a people by providing large number of job opportunities at
global level. Therefore, with the help of this topic, an investigator can easily improve their data
analysis, data interpretation, literature review and many other skills.
Section Three: Literature sources searched
Literature review introduce as a type of scholarly paper which will help a
researcher to identify conflict in previous study. In this section, all
objectives are address in systematic manner.
Concept of globalisation.
According to The Beverly Bird And Carol Kopp, (2019),
globalisation refers as the spread of technology, product, data and job
across national culture and borders. In addition, globalisation is a term
applied to describe increasing economic, political and social interrelation
and interaction across cultural and political boundaries. An organisation
26

gains a competitive benefits on different fronts via globalisation. They can
decrease costs by manufacturing internationally.
Role of globalisation in driving business success of H&M.
According to the Sampson Quain, 2019, globalisation play vital and
effective role in driving business success and growth easily. It will help an
organisation to opens up international access, lowers the costs of
customer services, levels the competitive playing field, breeds more
competitions etc. All these are major roles which will support a
multinational organisation to develop better success and growth
internationally.
Positive and negative impact of globalisation on business success of
an organisation.
According to the Crystal Ayres, 2017, Globalisation has different positive
and negative impact on business success of H&M - Oxford Street.
Positive Impact: Globalisation allows an organisation to pool their
resources together, reduce labor exploitation issues, reduces the
prospects of tyranny, improves communication access, help the developing
word progress faster etc. All these are positively impact on business
success and growth of Boots at global level.
Negative Impact: Globalisation may encourages more offshoring instead
of less, benefits the wealthy more than the poor, encourage disease
transfer, reduce social safety net programs, rules and regulation, lack of
manpower, create a new system of politics etc. All these are negatively
impact on growth and success of multinational organisation.
Different ways through which negative impact of globalisation can
be overcome by the H&M.
According to the Sam Holt, 2016, there are different ways through which negative impact of
globalisation can be overcome by H&M easily. Hire knowledge people, proper study about the
rules and regulations of country, development of new technology etc. All these are consider
best and useful way for an organisation to easily overcome negative effects of globalisation on
business.
Articles
Beverly Bird And Carol Kopp. 2019. Globalization. [Online]. Available
27

through:<https://www.investopedia.com/terms/g/globalization.asp>.
Beverly Bird And Carol Kopp. 2019. Globalization. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>.
Sampson Quain. 2019. Why Has Globalization Become so Important?.
[Online]. Available through:<https://smallbusiness.chron.com/globalization-become-
important-77671.html>.
Sam Holt. 2016. Ways to Minimize Your Globalization Penalty. [Online].
Available through:<https://www.performics.com/3-ways-to-minimize-your-globalization-
penalty/>.
Section Four: Activities and timescales
Activities to be carried out during the research
project :
Identification of the problem
Selection of suitable topic
Creation of aims and objectives
Literature Review
Research Methodology
Data collection
Data analysis
Conclusion and recommendation
Submission of final project
3
2
2
6
9
15
12
4
1
Milestone one: ____Research Proposal ____________
28

Target date (set by tutor): ____22 days ________________
Milestone two: ___Research Project ____________________
Target date (set by tutor): __32 days ____________________
Gantt Chart: It introduces as a type of graphical presentation used by
investigator to analysis starting and ending time duration for completion
of each activities of research. In this chart, different number of activities
are included which are determine as under:
29

Section Four: Research approach and methodologies
Research onion framework
This framework is applied for explaining the methodology of the study. This was formed by
the Saunders & Lewis in the year 2012. This framework has different research methods in
which some important methods are determine as under:
Research Approach: In order to collect accurate and reliable information about the topic, there
are basically two type of research approach which is qualitative and quantitative. Both
approaches are essential but according to the study, qualitative approach will be more suitable
for collecting information in form of quality. On the other side, there is quantitative approach
which will not appropriate for carrying out research in proper manner because it need
information in facts, figures and in form of number.
Research Philosophy: It is classified into two parts such as Interpretivisim and positivism.
Interpretivisim philosophy will be applied in the study which will assist in evaluating
30

information effectively. It will further support in arriving better results and appropriate
conclusion. On the other side, under positivism philosophy which will be not appropriate and
accurate for carrying out research activities effectively.
Primary and secondary data collection: For collecting accurate information about the topic,
there are two sources of data collection which is primary and secondary. Under primary source,
questionnaire will be used because it assist in accumulating reliable data about the study. On
the other hand, in case of secondary source, magazines, journals, review of literature,
publication research and many other articles relevant to the study are used by researcher for
collecting in-depth information about the role of globalisation in driving business success.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To investigate the role of globalisation in driving business success of an
organisation”. A study on H&M.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
32

Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
There are two types of sampling method which is probability and non-
probability. According to the topic, participants will be recruited with the
help of probability sampling method. It is most appropriate sampling
method and help an investigator to randomly select respondents. Thus,
with the assist of this method 60 respondents out of total population will be
selected.
Describe the processes you will use to inform participants about what you
are doing:
With the help of different platforms such as social media, website, mobile application etc.
researcher will inform all participants about what they are doing.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
A written format is applied to obtain consent from the all participants in which questionnaire is
an essential instrument.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
33

asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them
a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Computer systems are used to store data.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
34

After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues
that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
35

Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.
36