Impact of Globalisation on New Product Development at H&M: Analysis

This project examines the impact of globalisation on H&M's new product development. It utilizes a questionnaire to gather data from H&M employees, exploring their understanding of globalisation, technological advancements, and the success of new product launches. The research analyzes the challenges and opportunities that arise from globalisation, including competition, cultural differences, and changing customer needs. The findings, presented through thematic analysis, tables, charts, and graphs, reveal key themes such as employee experience, awareness of globalisation, productivity gains, and the positive impact of globalisation on business expansion. The project concludes with recommendations for successful new product launches in the global market, emphasizing the importance of adapting to a dynamic business environment and understanding customer awareness. The study highlights the positive impact of globalisation on businesses and provides insights into how companies like H&M can leverage globalisation to achieve market success.

Managing a Successful
Business Project

INTRODUCTION
 Data Collection the process of collecting information from all relevant sources
in order to find answer to the research problems, test hypothesis as well as to
measure the results.
 Research has prepared questionnaire to determine the impact of globalization
on new product development of H&M by using descriptive research.
 Researcher has used to analysis the data by qualitative methods in which
thematic analysis has been done.
 Researcher has prepared tables, charts and graphs and interpret the data in a
very systematic and logical way

Aims and Objectives
Aim:
 “To determine the impact of globalisation on new product development of company. A
case study on H&M”.
Objectives:
 To determine the concept of globalisation.
 To determine the factors of globalisation that affect H&M in the development of new
product.
 To analyse the challenges faced by H&M after globalisation in the new product
development of the company.
 To provide recommendation on successful launching of new product in the market.

QUESTIONNAIRE
Name of Organisation: H&M
Name of Respondents: _____________
Gender: ______________
Age: ________________
1. How long you are working in H&M?
 1 to 5 years
 5 to 10 years
 10 to 15 years
 15 years and above
2. Do you know the actual and detailed concept of globalisation?
 Yes
 No
 Not Sure
3.Do you think technological advancement after globalisation brings productivity in the operations of your company?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
 Neutral
4. Do you think that New Product Development bring success to H&M?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
 Neutral

5.According to you globalisation gives rise to many opportunities to the businesses to expand and increase sales and profitability?
 Yes
 No
 Not Sure
6.In your opinion, what are the advantages that helps your company in the launching of new product development?
 Easy access to technology
 Easy mobility of goods and services
 Free movement of labours
 All the above.
7. What are the challenges faced by your company in the new product development?
 Leads to cut-throat competition
 Alien Culture
 Dynamic business environment
 Ever Changing customer needs
8. Do you think customer awareness and reactions have been enhanced with increasing trade across the world?
 Yes
 No
 Not Sure
9. What are recommendation you provide for successful launching of new product in the market?
______________________________________

Finding and Discussion
 Theme 1: Maximum managers are working for more than 5 to 10 years.
 Theme 2: Maximum manager know the actual and detailed concept of globalisation.
 Theme 3: Technological advancement after globalisation brings productivity in the operations of
H&M.
 Theme 4: New Product Development bring success to H&M.
 Theme 5: Globalisation gives rise to many opportunities to the businesses to expand and increase
sales and profitability
 Theme 6: Easy access to technology is the advantage that helps your company in the launching of
new product development.
 Theme 7: Challenges faced by your company in the new product development.
 Theme 8: Customer awareness and reactions have been enhanced with increasing trade across the
world.

Theme 1: Maximum managers are working for more than 5
to 10 years.
Particulars Participants
1 to 5 years 5
5 to 10 years 8
10 to 15 years 3
15 years and above 4 1 to 5 years
5 to 10 years
10 to 15 years
15 years and above
0
1
2
3
4
5
6
7
8
Participants
1 to 5 years
5 to 10 years
10 to 15 years
15 years and above
0
1
2
3
4
5
6
7
8
Participants

Theme 2: Maximum manager know the actual and detailed concept of
globalisation.
Particulars Participants
Yes 12
No 6
Not Sure 2
Yes
No
Not Sure
0 2 4 6 8 10 12
Participants
Yes
No
Not Sure
0 2 4 6 8 10 12
Participants

Theme 3: Technological advancement after globalisation
brings productivity in the operations of H&M.
Particulars Participants
Strongly Agree 7
Agree 3
Strongly Disagree 5
Disagree 4
Neutral 2 Strongly Agree Agree Strongly Disagree Disagree Neutral
0
1
2
3
4
5
6
7
Participants
Strongly Agree Agree Strongly Disagree Disagree Neutral
0
1
2
3
4
5
6
7
Participants

Theme 4: New Product Development bring success to
H&M.
Particulars Participants
Strongly Agree 9
Agree 2
Strongly Disagree 5
Disagree 3
Neutral 0
Strongly Agree
Agree
Strongly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
8
9
Participants
Strongly Agree
Agree
Strongly Disagree
Disagree
Neutral
0
1
2
3
4
5
6
7
8
9
Participants

Theme 5: Globalisation gives rise to many opportunities to the
businesses to expand and increase sales and profitability.
Particulars Participants
Yes 13
No 5
Not Sure 2
Yes
No
Not Sure
0 2 4 6 8 10 12 14
Participants
Yes
No
Not Sure
0 2 4 6 8 10 12 14
Participants

Theme 6: Easy access to technology is the advantage that helps
your company in the launching of new product development.
Particulars Participants
Easy access to technology 7
Easy mobility of goods and services 6
Free movement of labours 4
All the above. 3
Easy access to techno-
logy
Easy mobility of goods
and services
Free movement of
labours
All the above.
Easy access to techno-
logy
Easy mobility of goods
and services
Free movement of
labours
All the above.