H&M Project: Globalization Impact, Market Research, and Challenges
VerifiedAdded on 2023/01/23
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AI Summary
This report analyzes the impact of globalization on H&M, focusing on market research, marketing plans, and potential challenges associated with launching a new summer shoe collection at London Fashion Week. The data analysis reveals varying perspectives on globalization's significance for H&M, the necessity of market research before product launches, and the challenges posed by customer perspectives, trade policies, and technological advancements. The report also explores the importance of effective marketing plans and strategies for cost reduction, such as discount offers and leveraging modern technologies. References to relevant research articles are included, providing a comprehensive overview of the factors influencing H&M's business decisions in a globalized market.
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