This report provides an in-depth analysis of H&M's corporate strategy, focusing on the issue of greenwashing and its impact on the company's brand image. The report begins with an introduction to corporate strategy and governance, emphasizing the importance of sustainability in today's business environment. It then delves into the concept of greenwashing, explaining how companies like H&M may mislead consumers about their environmental practices. The research aims to assess the effects of greenwashing on H&M's brand image, supported by a literature review that explores corporate governance structures, the significance of sustainability, and the definition of greenwashing. The methodology includes a thematic analysis of the collected data. The findings highlight the importance of ethical business practices for maintaining customer loyalty, enhancing profit margins, and building a strong brand reputation. The report concludes that organizations must prioritize ethical conduct to achieve long-term success and sustainability. The analysis includes the identification of themes related to corporate governance, greenwashing, and sustainability, and the impact of H&M's customer-centric strategy. Finally, the references used in the report are listed.
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