Global Marketing Strategy: H&M's Summer Shoe at London Fashion Week

This report analyzes the impact of globalization on the marketing of H&M's new summer shoe at London Fashion Week, aiming to understand the concept of globalization, analyze marketing techniques, and determine the relationship between globalization and these techniques. The project includes a project management plan covering cost, scope, time, quality, communication, risk, and resources, with a budget of £6000 and a timeline of 8 weeks. The work breakdown structure and Gantt chart detail the project's phases, from market research and product design to production planning and product development. The report highlights the importance of considering consumer preferences, competition, and risk management in a globalized market, along with effective communication and resource allocation to successfully launch the summer shoe and compete with international brands.

Managing a Successful
Business Project

TITLE:
To identify the impact of globalisation on marketing “New Summer Shoe” in London
Fashion Week while competing with international brands.” A case study on Hennes & Mauritz
AB.
INTRODUCTION
Globalisation refers to process which helps to perform business operations at
international level which results in integration of political parties and helps in integration of
business operations. There are some changes to deal at international level such as use of latest
technology, quality of product and services, etc. In order to run business in smooth manner, it is
essential to analyse and properly plan business activities. Globalisation means expansion of
business in different countries, hence there is difference in demand of consumers on the basis of
difference in geographical region.
This report is based on Hennes & Mauritz AB (H&M) which is one of the leading brand
in fashion retail sector. This organisation has head quarter in Sweden. This organisation deals in
fashion clothing for men, women, teenagers and children. As project manager, there is challenge
to create and market a new summer shoe in London Fashion Week to compete with other leading
brands. In this report, there is discussion about project aims and objectives with time frames,
conducting small scale research for collection of information and at last communication
conclusion and recommendations with reflective statement.
TASK 1
P1 Project aims and objectives
Globalisation is the process which assist in performing operations under international
market. After LPG policy off government, there is ease in performing business operations at
world wide level. There are some trade policies such as taxes, legal norms, registrations, etc.
must be followed by managers of organisation. With globalisation, there are positive as well as
negative benefits to organisation in the form of increment in goodwill, sales, revenues, etc.
Globalisation of business can be done with the help of different resources such as employees,
expertise, legal advisor, etc. hence it is responsibility of managers of H&M to analyse market
and then actions has to be performed (Aas, 2013). There is difference in legal, political policies
as per change in plans and policies of association. At international level, marketing activities is
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one of the important components which helps to analyse demand of consumers and it is easy to
get success. With operating at international level, it is easy for managers to get knowledge about
preferences, culture and ethics of consumers.
Background of project:-
H&M is the company which deals in fashion retail company. This association was
founded in 1947 by Erling Persson. This association provides services at world wide level and
has 4553 outlets in different countries. There are around 148000 employees associated with this
organisation which helps to perform operations in better manner and maintain proper brand
image in fashion industry (Agrawal, 2017). This deals in clothing sector of women and men and
operates all around the world. In this research, as project manager of H&M there is requirement
of marketing its new product i.e. summer shoes in London Fashion Week. This must be done in
order to compete with other international brands.
Aim of project:
To identify the impact of globalisation on marketing “New Summer Shoe” in London
Fashion Week while competing with international brands.” A case study on Hennes & Mauritz
AB.
Objectives:
 To understand the concept of globalisation.
 To analyse marketing techniques which has to considered at London Fashion Week.
 To determine the relationship between globalisation and marketing techniques considered
for launching New Summer Shoes in London Fashion Week.
Questions:
 Do you understand the concept of marketing techniques?
 What are the marketing techniques which has to considered at London Fashion Week?
 What is the relationship between marketing activities and successful launching of New
Summer Shoes in London Fashion Week
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project management plan refers to process proper which has proper information about
aspects which has to be considered by researcher (Beck, 2018). This is the formal and legal
document which provides appropriate information about pursuing research. Hence with this
2

document it is easy for managers to plan, execute and monitor research plan. With the help of
project management plan, planning for resources such as risk, quality, cost, scope, etc. In case of
change in working style, then alterations are required to be made in project management plans,
hence this helps to achieve aims and objectives of performing research activities in appropriate
manner (Benería, Berik and Floro, 2015). There are different aspects which are covered under
project management plan, which are discussed as under-
Cost- Cost is one of the important aspect because there is requirement of funds for
creating value of new products. There is requirement of different resources such as land,
employees, machinery, marketing campaigns, etc. Hence there are some cost which is incurred in
marketing and creating value of “New Summer Shoe” launched by H&M. In creating value and
marketing product, cost of around £5200 will be incurred. While conducting this research, some
cost is incurred for making availability of resources such as computer, internet connection,
phones facility, etc. hence in this case, there is cost of around £800.
Scope- Scope is the area under which organisation is working. As per case study of
H&M, there is expansion in working scope of organisation because they are launching new
product and wants to market and create value in London Fashion Week. Hence this helps to
increase in sales, consumer base and competition with international brands. Hence it is
responsibility of managers of H&M to analyse market properly and so actions can be taken
accordingly. While conducting this research, it is easy for researcher to enhance knowledge
about globalisation, marketing techniques to be used tat international level, different types of
research methodology, etc. Hence it is easy for individual to pursue research in near future in
effective and collect within specified time.
Time - There is requirement of some time for launching and marketing new product in
London Fashion Week. There is difference in working style at national and international level, so
there is requirement of time for proper market analysis. This can be within 1- 1.5 months of
starting marketing values for New Summer Shoe. At the same time, there is requirement of some
time for completion of this research project. This time is expected to be within 8 weeks because
there are different activities such as introduction, setting aims and objectives, data analysis, etc.
which as to be considered by researcher (Benigno and Faia, 2016).
3

Quality- Quality is also important for performing at international level and competing
with other brands. H&M is launching “New Summer Shoe” as new product, so in this case it is
responsibility of managers to maintain quality of product. This helps to market and lead in
industry which assist in competing with other brands. These days, consumers wants quality
goods and proper return of their money. Hence by considering this, it is easy for maintain good
image in front of delegates at London fashion Week. While conducting research, quality aspect
has to considered because researcher provide some data which shows authentication of presented
data. Hence quality has to be considered by researcher so authentic and relevant information can
be transferred to readers (Blaser, McRae and Feit, 2013).
Communication- Communication is the way through which information can be
transferred from one person to another. As per case study of H&M, there is requirement of
proper communication channel which helps to deliver information about features of “New
Summer Shoes”. There is requirement of proper marketing techniques such as social media,
posters, hoardings, etc. helps in creating brand image of H&M. While conducting this research,
there is requirement of proper communication, so information related to change in research
activities, sequences, etc. can be communicated. There is use of meetings, conference call, video
conferencing, etc. are considered. So research activities can be done in appropriate and relevant
manner.
Risk- Risk is also one factor which is considered in project management plan. While
globalisation of business, there is risk of change n consumer preferences, risk of more
competition., improper planning, etc. which may become reason for failure of business (Hillson,
2017J). This affects business growth and development in the form of good sales and revenues.
While conducting this research, there is risk of data missing, duplication of activities, improper
communication, etc.
Resources- Resources helps in launching and marketing products in London Fashion
Week. There is requirement of employees, expertise knowledge, legal rules and regulations, etc.
which helps to make changes according to external environment. While conducting this research,
there is use of different resources such as internet connection, communication channel, etc.
which helps to perform research activities in smooth and relevant manner (Jeston, 2014).
4

P3 Work breakdown structure and a Gantt chart to provide time frames and stages for
completion of project
Work break down structure- This structure refers to division of whole research process
in small divisions with small chunks of activities. Thee are many departments which works for
completion of project, hence in this case, with the help of work break down structure activities
are divided among them. This helps to complete project within specified time and research is
conducted in appropriate manner and possibilities of duplication of activities is less (Loch,
DeMeyer and Pich, 2011).
5

6
Summer
Shoe
16-02-2019
Budget-
95000
Market
Research
3-12-2018
Budget-
15000
Product
design
10-12-2018
Budget 10000
Production
planning
14-12-2018
Budget-
10000
Marketing
15-01-2019
Budget-
20000
Project
management
10-01-2019
Budget-
20000
Product
development
19-12-2018
Budget-
20000
Surveys
4-12-2018
Budget 4000
Questionnaire
s
5-12-2018
Budget 3000
Research
analysis
7-12-2018
Budget- 2000
Market
research
findings
8-12-2018
Budget- 6000
Designing of
product
11-12-2018
Budget 8000
Selecting
designs
8-12-2018
Budget- 3000
Model
concepts
9-12-2018
Budget- 3000
Documentati
on
12-12-2018
Budget 4000
Research
evaluation
13-12-2018
Budget- 4000
Designing
15-12-2018
Budget- 3000
Testing
16-12-2018
Budget- 2000
QA design
17-12-2018
Budget 1000
Completion
of production
plan
18-12-2018
Budget 4000
Purchasing
material
20-12-2018
Budget- 6000
Developing
prototype
26-12-2018
Budget- 4000
Testing of
product
31-12-2018
Budget 5000
Sign-off
development
5-01-2019
Budget 5000
Developing
marketing
plan
18-01-2019
Budget 6000
Preparing
marketing
strategies
22-01-2019
Budget 4000
Marketing
collateral
25- 01-2019
Budget 10000
Commercials
31-01-2019
Budget- 4000
Promotion of
business plan
5-02-2019
Budget- 3000
Brochures
16-02-2019
Budget- 3000

Task
Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled Market research 20.04 days Mon 03-12-
18
Mon 31-12-
18
Auto
Scheduled Survey 0.3 hrs Fri 21-12-18 Fri 21-12-18
Auto
Scheduled Questionnaires 0.3 hrs Thu 27-12-18 Thu 27-12-18 2
Auto
Scheduled Research analysis 0.3 hrs Fri 18-01-19 Fri 18-01-19 2
Auto
Scheduled Market research findings 0.3 hrs Fri 28-12-18 Fri 28-12-18 3
Manually
Scheduled Product design 16.04 hrs Mon 21-01-
19
Wed 23-01-
19 1
Manually
Scheduled Desiginng of product 16 hrs Mon 21-01-
19 Tue 22-01-19 1
Auto
Scheduled docummentation 0.3 hrs Mon 21-01-
19
Mon 21-01-
19 4
Auto
Scheduled research evaluation 0.3 hrs Mon 11-02-
19
Mon 11-02-
19 5
Auto
Scheduled selecting designs 0.3 hrs Tue 29-01-19 Tue 29-01-19 8
Auto
Scheduled model concepts 0.3 hrs Tue 12-02-19 Tue 12-02-19 9
Auto
Scheduled Production planning 1.08 days Thu 14-02-19 Mon 18-02-
19 7
Auto
Scheduled desigining 0.3 hrs Fri 15-02-19 Fri 15-02-19 10,11
Auto
Scheduled testing 0.3 hrs Thu 14-02-19 Thu 14-02-19 11
Auto
Scheduled QA design 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 13
Auto
Scheduled Completion of production plan 0.3 hrs Fri 15-02-19 Fri 15-02-19 14
Auto
Scheduled Product development 0.11 days Mon 18-02-
19
Mon 18-02-
19 12
Auto
Scheduled Purchasing material 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 15
Auto
Scheduled Developing prototype 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 16
7

Auto
Scheduled Testing of product 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 18
Auto
Scheduled Sign-off development 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 19,20
Auto
Scheduled Project management 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 21
Auto
Scheduled Marketing 0.04 days Mon 18-02-
19
Mon 18-02-
19 17
Auto
Scheduled Developing marketing plan 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 22
Auto
Scheduled Preparing marketing strategies 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 22
Auto
Scheduled Marketing collateral 0.04 days Mon 18-02-
19
Mon 18-02-
19 24
Auto
Scheduled Commercials 0.1 hrs Mon 18-02-
19
Mon 18-02-
19 24,25
Auto
Scheduled Promotion of business plan 0.3 hrs Mon 18-02-
19
Mon 18-02-
19 25
Auto
Scheduled Brochures 0.05 hrs Mon 18-02-
19
Mon 18-02-
19 27,28
Gantt Chart:
8

9

Critical path:
10

TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives
Research is long time process which can be completed with the help of different
approaches, methods, techniques such as research design, data collection, data analysis, etc. With
the help of these techniques, it is easy to collect information which is relevant and significant for
providing information to readers and authentic for the purpose of verification (Peppers, D. and
Rogers, 2016). Some of the research methods are discussed as under-
Qualitative research- This is the research method which is used to collect information in
the form of non numerical data. This data provides information about question “Why” with
respect to “What”. Hence this method is more reliable because it provides complete and in- depth
information about research topic (Rosenau and Githens, 2011).
Quantitative research- This research method is evaluated on the basis on numerical and
statistical information. Information collected from this information can be understood by
individual as per their perception, because data interpretation is given at the end.
In order to provide information on the basis of relevant information, there is requirement
of collecting data. This can be done with the help of two methods, i.e. primary and secondary
data.
Primary data- This is the method under which information is collected by researcher on
the relevant topic. Hence information collected from this method is fresh and more authentic.
This information is collected on the basis of interview, questionnaire, etc. Hence in this method
small number of respondents are referred.
Secondary data- AS per this method, there is use of different sources such as books,
journals, online sources, etc. Hence in this case, this data is based on large number of
respondents and possibilities of improper information.
While conducting this research, there is use of qualitative research and data is collected
with the help of primary research in the form of questionnaire. Questionnaire is a form of data
collection technique under which 10 questions are asked which are related to research topic.
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There are 10 respondents which includes consumers and employees of H&M to collect authentic
and relevant information (Serra, and Kunc, 2015).
Questionnaire
Name of respondent:
Age of respondent:
Gender of respondent:
1) Do you have knowledge about features of new product of H&M “New Summer Shoes”?
Yes
No
2) What components does you evaluated while purchasing new Summer Shoe of H&M?
Price
Comfort and Durability
Colour
3) What are the marketing techniques which has to considered at London Fashion Week?
Social media
Live demonstrating
Discount offers
4) Which components has to be considered for competing with international brands while
launching new product at London Fashion Week?
Advertisement of new product
Quality assurance
Regular market analysis
5) Which resources are required by H&M to launch new summer shoes?
Human resource
Finance
Others
6) What challenges are faced by H&M in launching New Summer shoes?
Lack of knowledge about market trend
Lack of attracting promotional advertisements
Lack of planning
12

7) Which factors has to be considered by H&M for launching New Summer Shoes at
London Fashion Week?
Regulations associated with prices
Fluctuation in demands of customers
Quality conscious customers
8) What is the relationship between marketing activities and successful launching of New
Summer Shoes in London Fashion Week
Positive
Negative
9) Any recommendations for getting better results from launching News Summer Shoes at
London Fashion Week?
TASK 3
P5 Research and data using appropriate tools and techniques
There are some tools and techniques to be considered while conducting research which
are discussed as under-
Research design- Research can be designed under three style, i.e. descriptive,
exploratory, and experimental. In this research, descriptive approach is used because it provides
completed information about research topic and it is easy to conclude about it.
Data analysis- Data analysis is the technique which is used to give interpretation on
relevant topic. In this research, thematic analysis is done. This is the technique which provides
brief information about research questions, hence it is easy for reader to understand it.
THEME 1: Knowledge about features of new product
1) Do you have knowledge about features of new product of
H&M “New Summer Shoes”?
Frequency
Yes 6
No 4
13

Interpretation- According to picture, out of 10 candidate, 6 have knowledge about new
product and its feature and 4 does have. Hence it is interpreted that for H&M it is launch to
launch and market new product in London Fashion Week.
Theme 2: Components considered while purchasing new summer shoe
2) What components does you evaluated while purchasing
new Summer Shoe of H&M?
Frequency
Price 3
Comfort and Durability 5
Colour 2
14
Yes No
0
1
2
3
4
5
6
6
4
Frequency

Interpretation- There are different factors which are considered by consumers whole
purchasing new shoes. As per view of 3 candidates price is the main factor, 5 individuals says
comfort and durability will be evaluated and remaining 2 candidates says colour combination
will consider. So it is interpreted that there must be proper comfort and durability of shoes.
Marketing of new shoes must give emphasise on comfort level and durability of shoes.
THEME 3: Marketing technique
3) What are the marketing techniques which has to
considered at London Fashion Week?
Frequency
Social media 5
Live demonstrating 2
Discount offers 3
15
Price Comfort and Durability Colour
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency

Interpretation- As per above graph, 5 respondents favours for marketing through social
media, 2 favours live demonstrating and 3 favours discount offers. Hence it is interpreted to
promote new product use of social media sites such as Facebook, Instagram, etc. discount offers
must be offered which helps to increase sales of New Summer Shoes. As there is more use of
social media technology, Branding of New Summer Shoes by H&M is easy and frequent.
THEME 4: Components has to be considered for competing with international brands
4) Which components has to be considered for competing
with international brands while launching new product at
London Fashion Week?
Frequency
Advertisement of new product 5
Quality assurance 3
Regular market analysis 2
16
Social media Live demonstrating Discount offers
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
2
3
Frequency

Interpretation- As per above picture, according to 5 candidates, advertisement helps in
promotion, 3 says quality has to be considered and remaining 2 favours for regular market
analysis. Hence it is interpreted that if managers of H&M plan proper marketing strategies, then
it is easy to get success with more brand recognition. This is relevant for getting success at new
market and achieving competitive advantage.
THEME 5: Resources required by H&M to launch new summer shoes
5) 5) Which resources are required by H&M to launch new
summer shoes?
Frequency
Human resource 3
Finance 5
Others 2
17
Advertisement of new product
Quality assurance
Regular market analysis
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3
2 Frequency

Interpretation- As per above graph, it is clear that there is requirement of resources for
launching new summer shoes at London fashion week. According to 3 respondents Human
resources is essential, 5 candidates favours for financial resources while 2 favours for other such
as technology, IT assistance, etc. So it is interpreted that while launching new summer shoes
financial assistance is important, so it is responsibility of H&M managers to evaluate different
sources so funds, so they can smoothly launch new summer shoes and compete with other
international brands.
THEME 6: Challenges faced by H&M
6) What challenges are faced by H&M in launching New
Summer shoes?
Frequency
Lack of knowledge about market trend 4
Lack of attracting promotional advertisements 5
Lack of planning 1
18
Human resource Finance Others
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency

Interpretation- As per graph, it is clear that there are some challenges which affects
launching of new product such as lack of knowledge about market trend according to 4
respondents due to which new summer shoes are not as per current and latest trends, so
consumers are not ready to purchase it. and lack of attractive promotional advertisement
according to 5 candidates. While remaining says lack of planning. Hence it is interpreted that
proper planning related to resources, financial assistance, etc. at London Fashion Week is
required and language which is understood by audience at Fashion Week is required to be used.
This helps in successful launching of Summer Shoes.
THEME 7: Factors considered by H&M
7) Which factors has to be considered by H&M for
launching New Summer Shoes at London Fashion Week?
Frequency
Regulations associated with prices 2
Fluctuation in demands of customers 5
Quality conscious customers 3
19
Lack of knowledge about market trend
Lack of attracting promotional advertisements
Lack of planning
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
4
5
1
Frequency

Interpretation- As per above picture, it is evaluated that there are some factors which
has to be considered while launching new summer shoes such as rules and regulations, change in
consumer demand, etc. As per view of 2 individuals, regulations such as export imports duty,
octroie duty, etc. has to be considered. 3 individuals says that emphasise of managers of H&M
must be on quality conscious consumers because they are delivering best quality services, so
marketing has to be done accordingly to attract them while remaining 5 candidates have focus on
fluctuation in demand of consumers. These days, there is change in demand of consumers
because of change in fashion, trend, occasions, etc. So it is interpreted that marketing has to be
done by analysing demand of consumers and keeping targeted consumers in mind.
Theme 8: Relationship between marketing activities and successful launching of New
Summer Shoes in London Fashion Week
8) What is the relationship between marketing activities and
successful launching of New Summer Shoes in London Fashion
Week?
Frequency
Positive 8
20
Regulations associated with prices
Fluctuation in demands of customers
Quality conscious customers
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2
5
3
Frequency

Negative 2
Interpretation- As per above graph, it is clear that that there is positive relationship
between marketing activities and launching of New Summer Shoes because 10 out of 8
respondents favours for it. While remaining 2 candidates says there is negative impact. Hence it
is concluded that there is requirement of more marketing strategies to promote new summer
shoes at London Fashion Week.
P6 Recommendations as a result of research and data analysis to draw valid and meaningful
conclusions
From the above questionnaire it is concluded that in order to make good image at
international level and compete with international brands, it is essential to market product and
services with social media techniques because it is mainly used by majority of consumers.
Advertisement and quality are major aspect which has to be considered to maintain good brand
image among international brands. Employees are the main aspect which helps to deal with
external changes which are happening at international level. It is concluded that language barrier
21
Positive Negative
0
1
2
3
4
5
6
7
8
8
2
Frequency

and lack of planning are major issues which arise while launching new product in London
Fashion Week.
There are some recommendation in order to deal with issues which arise while launching
New Summer Shoes at London Fashion week. Some of them are as under-
 As 3 candidates out of 10 are not aware bout launching of new Summer Shoes. So, before
launching new summer shoes, it must be market with its feature, so consumers are aware
about it. This gives enhancement to sales of new product and H&M is able to stand with
competition to international brands.
 Most of the candidates will prefer to analyse comfort and durability of shoes, so it must
be kept consider to market feature of shoes considering targeted consumers.
 Social media platform will be used by managers if H&M to market new shoes because
most of the consumer analyse and compare different brand through social media
platform.
 Proper planning related to human resource and financial assistance must be done for
successful launching of new summer shoes by H&M. Employees must be properly
evaluated regarding their roles and responsibilities so positive impact on marketing can
get.
 Marketing expertise personnel must be hired by H&M for launching New Summer Shoes
at London fashion week, so regular innovation in advertisement can done. This assist in
successful marketing with considering current market trends in industry.
TASK 4
P7 Reflection regarding meeting stated objectives and own learning and performance
With conducting this research, I am able to understand about different marketing
techniques required to expand business at globalise level and compete with international brands.
I use primary data because this is more relevant for providing information about research topic. I
am able to achieve aims and objectives because of effective team and decisions are taken in time
which helps to complete research on time. But we face some issues such as lack of
communication among team mates which results in duplication of activities. Apart from this I
feel that respondents are not willing to respond back through questionnaire, so this creates issues
in giving proper interpretation. I collect information about different marketing strategies of new
22

summer shoes from respondents through questionnaire which assist me to give correct and
relevant conclusion and recommendations. I am able to understand role of marketing for
launching new summer shoes in London fashion week, so different ways of marketing are
learned from this research. I am able to enhance my communication and investigation skills with
collecting relevant and authentic information about topic. So aims and objectives of this study
are achieved within specified time.
With conducting this research, aims and objectives i.e. for launching Summer Shoe at
London Fashion Show is achieved. There is proper co- ordination among team members which
assist in getting completing research successfully within specified time. I play role of team leader
while conducting this research, so I need to communicate with different team mates and analyse
success rate of project. This also This research helps me to conduct to improve my leadership
and communication skills. This also assist me in developing ability to work in group. If in future
similar research is provide, then I am able to conduct in more better and relevant manner. Hence
I am able to understand about marketing techniques which are required to be considered while
operating at international level.
CONCLUSION
From the above discussion, concept of globalisation is clear. There is requirement of
different marketing technique such as social media which helps to out shine at international
level. Aims and objectives of research are achieved with the help of proper project management
plan because this helps to maintain cost, scope, quality, time, etc. of research. In this report, there
is use of questionnaire with which data is collected from 10 respondents.
23

REFERENCES
Books and Journals
24

APPENDIX
Performance Review and Self-Assessment
Learner Name
Project Title To identify the impact of globalisation on
marketing “New Summer Shoe” in London Fashion
Week while competing with international brands.”
A case study on Hennes & Mauritz AB.
Important stages Project management plan
Work break down structure
Gantt Chart-
qualitative and quantitative research methods
Questionnaire
Data interpretation
Key factors you learned from the
project
The project was beneficial to me for providing the
opportunity to learn about new product
development and the problems or challenges of it
during the expansion process.
What skills did you develop My leadership skills and communication skill to
complete my project and make improvement in my
skills.
Discuss the project management skill
you developed
I developed my technical skill and communication
skill.
Project
Did the project achieve its aim: Yes, the project achieve its aim.
25

Was the Team efficient: No, team was not efficient.
Did the project succeed:
Yes, the project achieved its success.
Project Log Book
Project Logbook
Name:
Project title: To identify the impact of globalisation on marketing “New Summer Shoe” in
London Fashion Week while competing with international brands.” A case study on
Hennes & Mauritz AB.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Through executing this research project, I get to know regarding the effects of newly developed
products on the business performance of Arcadia group. I had used the secondary and primary
data collection methods along with qualitative data. Also a questionnaire was developed for
taking the suggestions and opinions of the sample size of 60 respondents.
Did you fulfil task requirements?
Yes, I fulfilled task requirements.
Are you on track and within deadlines set?
26

Yes, I tracked and within deadlines set.
Did you need to make any changes to your project management plan?
No, I do not need to make any change in my project management plan.
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes I find out some issues such as lack of time and budget was not sufficeint that provided
for doing research.
Did you identify any additional risks/issues that have an impact on the project management
plan?
No, I did not identify.
Problems encountered
Points to consider:
What barriers did you face?
Communication and finance create barrier in my research.
How did you overcome them?
I overcome them by filling questionnaire and making budget for my research.
New ideas and change of project direction
Secondary methods for data collection can also be used for research due to their less
consuming time and cost.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
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tasks?
Nervousness is main thing which provides the difficulties to me for dealing with the people
of different cultures for carrying out the research properly. By continuing with the research
forward, the problem of nervousness was gone.
How well have I performed? What did I contribute? What can I improve on next week?
My performance was satisfactory. The aims and objectives developed for the project was
achieved successfully.
How might this learning apply in the future?
I can execute the research project in a better manner in upcoming future.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collection and interpretation of data is the essential and priority for executing the work.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
ahead
Supervisor comments to address
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