Project Report on H&M's New Shoe Collection Launch: Business Project

This report details H&M's project for launching a new summer shoe collection at London Fashion Week. It begins with an introduction to globalization and the company's background, followed by an examination of the project's aims and objectives, focusing on new product development at a global level. The report then outlines a comprehensive project management plan, including aspects of cost, time, scope, resources, risk, communication, and quality. Furthermore, it explores qualitative and quantitative research methods used to gather data and meet project objectives, including primary and secondary data sources, sampling techniques, and questionnaire design. The analysis section presents research findings, using tools such as frequency analysis, and provides interpretations related to the concept of new product development and the benefits of the shoe launch. The report concludes with recommendations and reflections on the value of research in meeting organizational objectives and improving overall performance.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aims and Objectives of Project........................................................................................1
P2: Project Management Plan................................................................................................2
P3: Project Stages...................................................................................................................3
TASK 2............................................................................................................................................6
P4: Qualitative and quantitative research methods for meeting project aims and objectives 6
P5: Analysis of research and data by using appropriate tools and techniques ....................7
P6: Recommendations-.........................................................................................................14
P7: Reflection.......................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................6
.........................................................................................................................................................7

INTRODUCTION
Globalisation is a process to interact and integrate among various individuals,
organisations, and government across borders. It is a movement of goods and services worldwide
which helps companies in global trade. Hennes & Mauritz (H&M) is a Swedish based retail
multinational company of clothing which is popular for its trending fashion. It deals with attire
for men, women and and children(Bogers and et. al 2017). This organisation operates in 62
countries and have around 4500 stores globally. H&M is launching its new collection of summer
shoes in London fashion week which is an opportunity for it to increase its market share. This
project focuses on aims and objectives of this enterprise and produce an effective project
management plan which will cover aspects of cost, time, scope, resources, risk, communication
and quality. It also covers all methods appropriate for meeting objectives of project and analyse
research and data using appropriate tools. This report focuses on reflection on value of research
to meet objectives of an organisation and improvement in overall performance of the enterprise.
TASK 1
P1: Aims and Objectives of Project
Globalisation plays an vital role in giving companies an opportunity to expand its
business all over the world. It is a process of purchasing and selling of goods and services in
terms of money across borders. H&M is an well known Swedish based brand which is popular
for its trending clothes and operates in around 62 countries(Charter and Polonsky, 2017 ). This
project is based on launching new collection of summers shoes in London fashion week in order
to expand its market share. For the first time H&M is expanding in shoe segment that is different
from clothes segment. There are various aims and objectives behind this which can be seen
below-
Aim:
The aim of this project report is ,'' To study the concept of new product development at
global level and a case study on H&M.”
Objectives:
 To study the concept of new product development at international level.

 To identify the benefits of globalisation for H&M. To determine the strategies that could be employ by H&M to launch its new product
global level.
Questions
 What is the concept of new product development at international level ?
 What are the benefits of globalisation for H&M ?
 What are the strategies that could be employ by H&M to launch its new product global
level ?
P2: Project Management Plan
It is a document which is used to describe each phase of a project and defines how project
is executed, implemented, controlled and monitored. This plan is usually maintained to explain
the approach of project management team(Doppelt, 2017). It is a plan through which objectives
of an organisation is achieved as it determines each and every activity of a project. It provides a
guideline about the time taken to complete each task regarding correct time to start and finish a
it. H&M is launching its new shoe collection in London fashion week and for this a project
management plan is made as follows- Cost- It is an amount which is needed by project manager for implementing particular
task. It is a budget set by the project manager in order to achieve objective of an
organisation. Here, objective of H&M is to launch new collection of shoes in London
Fashion weak. For this, Investigator expects 150 pounds as total expense and cost of
completing project is 200 pounds. Time- It is an important aspect of each project which implies time consumed in
completing a particular task. Here, for launching new shoes collection , time taken by
researcher is 1 month. Quality- It differentiate company's product from competitive market and helps in
building brand image of a company(Dougherty, 2018.). When quality is good,
customers are more attracted to products. This is the reason H&M focuses on quality
and its target is to provide best standard products in London fashion week. Risk- It is potential of losses faced while marketing of particular product or service.
Whenever, a company launches new product it increases risk associated with it. Here,
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given organisation is launching its latest collection which is risky. But researcher will
focus on it by keeping in mind consumer preferences and develop product accordingly. Communication- It is an exchange of information between mangers and its employees
and plays a key role executing project management plan(Fonagy, 2018). Without proper
communication project will not executed successfully. H&M will properly communicate
ideas and information to its workers and they will work accordingly.
 Scope- It covers all set of activities that is needed to completed in order to properly
execute a project. It includes a proper plan and requirements to achieve target. This
company covers all scope in order to achieve goals of an organisation. It will help the
organisation to gain competitive advantage by satisfying customers. This will increase
the overall productivity of the organisation and increase in market share.
P3: Project Stages
WBS Structure-
Work Breakdown Structure is a main report deliverable which organises work of a
particular team into managerial actions. It breaks the scope into managerial chunks which can be
understood by project team. It helps to define and organize project work. It plays an vital role in
allocating top levels of work breakdown structure and on this basis budgets of departments can
be calculated .WBS is also helpful in identifying project cost performance and issues or
problems areas in department(Foss and Saebi, 2017 ). It serves in finding out potential risk
associated in project. When a WBS has a branch which is well defined than it shows scope
definition risk. These risks need to be tracked and than it should be reviewed by executes of
project. H&M uses this structure for smooth functioning of its managerial actions.
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Gantt Chart -
It is a tool that is invented by Henry Gantt for controlling production. It helps in
illustrating project schedule and shows the relationship between current status and activities. On
its left, there are activities listed and on the top there is suitable time scale. It plays an vital role
in ensuring that work is completed on time that leads to effective management. It provides a
percentage of task that is done which helps in getting timely status of work(Henry, Hill and
Leitch, 2017). Gantt chart also helps in sequencing events and reduction of potential of
overburdening of team members. It plays an vital role in updating work in progress and task that
is pending. This structure is used by H&M for controlling production.
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TASK 2
P4: Qualitative and quantitative research methods for meeting project aims and objectives
Research methodology
Research methodology is basically a set of systematic techniques used to collect relevant
data and important information needed to make a appropriate business decision(Hodge, 2018). It
is simply a guide, and provide tools to conduct an effective research. It describes and provides
analysis of method to collect and evaluate data for effective research and also aid in using this
research results more confidently in making decision regarding business growth. There are two
methods used for conducting research,first is qualitative method and other is quantitative
method.
Qualitative method
The data collected through this method depends totally on behaviour of individuals I.e.,
how they feel about something, therefore it requires information in detail and include description
of observation, prevailing conditions and also needed series of events as they happened (Bogers
and et. al 2017). Here data collected is subjective or theoretical in form of words or
pictures(Hox, Moerbeek and Van de Schoot, 2017). It is difficult for researcher to generalise this
data in tables or graph and it is also a time consuming process.
Quantitative method
This method emphasize more on numerical data. It includes data that can be easily
counted and can be generalised or represented in forms of tables, charts, graphs, etc. There for it
is easy for A researcher to analysis or intrepretate the data and to reach a conclusion for proper
and effective decision making.
Advantage of quantitative method is that it represent data in more effective and easy
ways by presenting it in the form of tables or charts, and reduces the time taken for
interpretation(Meyer, Kamens. and Benavot, 2017). Benefit of qualitative method is that it
provide good quality and detailed information about individual behaviour and they are mainly
valid facts.
Source of data
It basically represents the origin of data from where it is collected. There are mainly two
sources of data through which data can be collected:
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Primary data
It is usually the original data collected by the researcher through its own efforts. Its is
unused or first hand data, not used by anyone in past. Techniques used for collection of primary
data are personal interview, surveys, questionnaire, experiments, etc. It is a time consuming
process but provide accurate and authentic data.
Secondary data
Data already in existence or recorded data is termed as secondary data. This can be easily
collected from past document, files, articles, literature or even from online websites(Murray,
Skene and Haynes,2017). It is a easy way and mainly used when there is shortage of time with
researcher but data gathered can be outdated or related with different circumstances.
For conducting this research related with new product development at global level for
H&M use of both primary as well as secondary data is made. This research is conducted through
a questionnaire containing 10 questions about the launch of new product and also about impact
of globalisation. For this purpose , this company used social media and select group of 20
individuals. These selected people got these questionnaire through mail and on then their
answers are analysed.
Sampling Techniques
These techniques are used to select subset of individuals from large statistical population
in order to make estimate regarding particular thing. There are various techniques of sampling
like Simple Random Sampling, where the respondents will get equal chance for being selected,
Systematic sampling, respondents are selected on regular intervals, stratified sampling , where
people of same characteristics are grouped together.
H&M uses simple random sampling method because it helps in providing equal chance
of people to provide their opinions for product development.
Questionnaire
Covered in Appendix
TASK 3
P5: Analysis of research and data by using appropriate tools and techniques
Theme 1: Concept of new product development at international level
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Q1) Are you aware about the concept of new
product development at international level ?
Frequency
Yes 15
No 5
Interpretation: It has been observed that 75% of respondent are aware about the new
product development at international level while only 25% are unaware of the fact. New product
development is the process carried out for launching a new product in the target market. It
includes product design, product promotion and all other activities needed to ensure the product
success. This research shows that people are aware of the fact that a how a company can launch a
new product at international or global level.
Theme 2: Benefits of launching new summer shoe for H&M
Q2) According to you,Will launch of new
summer shoe will be beneficial for H&M ?
Frequency
Yes 18
No 2
8
15
5
Yes
No

Interpretation: On the basis of above diagram, it has been concluded that 18 out of 20
people i.e. 90 % individuals are in favour of that launching a new summer shoe will be beneficial
for H&M. The reason behind this is that, according to many people new product provides a new
market which means many new potential customer that will ultimately increase the sales and
profitability of the company. New product launch all increases the goodwill and brand image of
H&M. The 2 people out of 20 which are against the fact that launching a new summer shoe is
beneficial for H&M ,is may be because, they think that H&M is good in dealing with clothes and
they are having an expertise in sector only, so it might be risky for them to launch a new summer
shoe or they might fail in this sector.
Theme 3: Major resources required by H&M to launch a new product
Q3) What are the major resources required by
H&M to launch new product at intentional
level ?
Frequency
Financial resources 5
Human resources 2
Technical resources 4
All of the above 9
9
18
2
Yes
No

Interpretation: According to above pie chart, it is evaluated that 5 individuals out of 20
thinks that financial resources are most important for launching a new product at global level.
The reason for this is that money is required for every activity conducted for launching a new
product i.e. financial requirement for manufacturing of new product, for advertising, promotion
etc. 2 individuals are in favour of human resources as human are the biggest asset of any
company. Team or workforce is always need to perform the a task. Need of technical resources
are favoured by 4 people as to manufacture a new product, new machinery and techniques are
required. The new product have to compete with existing product so it is necessary that it should
be superior and better than other to ensure its success in the market. Maximum number of people
I.e. 9 out of 20 are in favour of all of the above resources as a new product require adequate
amount of finance for its marketing and for manufacturing also. Skilled employees are needed to
develop the new product and innovative technology is also required to make the product quality
up to the mark.
Them 4: Benefits of globalisation for H&M
Q4) What are the major benefits of
globalisation for H&M ?
Frequency
Increase in profits 10
Provide wide market 5
Enhance brand image 5
10
5
2
4
9 Financial resources
Human resources
Technical resources
All of the above