Marketing Functions Report
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This report provides a detailed analysis of the marketing functions of Hennes & Mauritz (H&M), a globally successful retail company. It examines the role and key responsibilities of marketing, focusing on H&M's specific marketing environment and its relationship with other organizational units. The report delves into the key elements of marketing functions, including the 7P's (product, price, place, promotion, people, process, and physical evidence) and their application within H&M's strategies. A significant portion is dedicated to H&M's market mix strategies, analyzing their product design, pricing, promotional activities, distribution channels, personnel management, operational procedures, and physical resources. Finally, the report outlines a comprehensive marketing plan for H&M, incorporating segmentation, targeting, and positioning strategies to further enhance their market presence and success. The report concludes by emphasizing the importance of effective marketing functions for organizational success and highlights H&M's successful implementation of these strategies.

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Marketing Functions
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................4
Role of the marketing functions...............................................................................................................4
Key responsibilities of marketing functions.........................................................................................4
Roles of marketing functions of Hennes & Mauritz Organization.......................................................4
Marketing environment of Hennes & Mauritz Organization...............................................................5
Relationship between marketing and other functional units of the organization..................................5
Key elements of marketing functions..................................................................................................6
Task 2..........................................................................................................................................................6
The market mix strategies of the organization.........................................................................................6
Task 3........................................................................................................................................................10
Marketing plan for Hennes & mauritzs organization.............................................................................10
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13
Page 2 of 13
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................4
Role of the marketing functions...............................................................................................................4
Key responsibilities of marketing functions.........................................................................................4
Roles of marketing functions of Hennes & Mauritz Organization.......................................................4
Marketing environment of Hennes & Mauritz Organization...............................................................5
Relationship between marketing and other functional units of the organization..................................5
Key elements of marketing functions..................................................................................................6
Task 2..........................................................................................................................................................6
The market mix strategies of the organization.........................................................................................6
Task 3........................................................................................................................................................10
Marketing plan for Hennes & mauritzs organization.............................................................................10
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13
Page 2 of 13

Marketing Functions
Introduction
For any business or organization, the marketing is one of the most important procedurees that the
authority of the organization should always be concerned of for the improvement of the
organization or the business of the organization. Marketing is a way to promote the product or
the service that the authority of the organization provides to the customers, in the market r in the
business industry. The market of a business or a particular organization consists many aspects
such as the business environment of the organization, the economy of the organization, the
political state of the country in which the authority of the organization is running the business,
the people of the place in which the organization is being operated and many other aspects. The
following report deals with the various aspects of the marketing styles of the organization H&M
or the Hennes & Mauritius organization which is one of the most successful and established
retail companies in the world. Thus the authority of the organization is also good with the
marketing procedure of the organization. The following report will discover and explain the
various aspects of the marketing procedure of the mentioned organization.
Page 3 of 13
Introduction
For any business or organization, the marketing is one of the most important procedurees that the
authority of the organization should always be concerned of for the improvement of the
organization or the business of the organization. Marketing is a way to promote the product or
the service that the authority of the organization provides to the customers, in the market r in the
business industry. The market of a business or a particular organization consists many aspects
such as the business environment of the organization, the economy of the organization, the
political state of the country in which the authority of the organization is running the business,
the people of the place in which the organization is being operated and many other aspects. The
following report deals with the various aspects of the marketing styles of the organization H&M
or the Hennes & Mauritius organization which is one of the most successful and established
retail companies in the world. Thus the authority of the organization is also good with the
marketing procedure of the organization. The following report will discover and explain the
various aspects of the marketing procedure of the mentioned organization.
Page 3 of 13
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Marketing Functions
Task 1
Role of the marketing functions
Key responsibilities of marketing functions
The prime or the main duty or the responsibility of the marketing function is to establish the
product or the service that the organization is providing to the customers in the market or in the
field of that industry(Becken and Hay, 2007). The authority of the organization considers the
marketing of the product or the organization as the soul aspect of the organization. If the
authority of the organization fails to market the product or the service of their organization, they
would not be able to get success in a shot span of time. To achieve success in the marketing
functions, the authority of the organization would have to be concerned about some elements of
the marketing which are also mentioned in the further report. These are the main and the basic
responsibilities of the marketing function of a organization, which affects the up gradation or the
degradation of the organization or the business of the organization.
Roles of marketing functions of Hennes & Mauritz Organization
Hennes & Mauritius organization being one of the most successful and well established retail
organization, the authority of the organization has always been concerned about the marketing of
the products that the organization provides to the customers. As the retail industry is an open
industry, thus the authority of the organization would have to face the customers and their needs
directly(Becken and Hay, 2007). The authority of the organization for the betterment of the
organization or the business of the organization would have to maintain a nice and strong way of
marketing. For that, the organization or the authority of the organization can also get the help of
Page 4 of 13
Task 1
Role of the marketing functions
Key responsibilities of marketing functions
The prime or the main duty or the responsibility of the marketing function is to establish the
product or the service that the organization is providing to the customers in the market or in the
field of that industry(Becken and Hay, 2007). The authority of the organization considers the
marketing of the product or the organization as the soul aspect of the organization. If the
authority of the organization fails to market the product or the service of their organization, they
would not be able to get success in a shot span of time. To achieve success in the marketing
functions, the authority of the organization would have to be concerned about some elements of
the marketing which are also mentioned in the further report. These are the main and the basic
responsibilities of the marketing function of a organization, which affects the up gradation or the
degradation of the organization or the business of the organization.
Roles of marketing functions of Hennes & Mauritz Organization
Hennes & Mauritius organization being one of the most successful and well established retail
organization, the authority of the organization has always been concerned about the marketing of
the products that the organization provides to the customers. As the retail industry is an open
industry, thus the authority of the organization would have to face the customers and their needs
directly(Becken and Hay, 2007). The authority of the organization for the betterment of the
organization or the business of the organization would have to maintain a nice and strong way of
marketing. For that, the organization or the authority of the organization can also get the help of
Page 4 of 13
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Marketing Functions
some certain strategies such as the 4p or 7p strategy which will enhance the quality of the
marketing function of the organization. these are the main and the prime responsibilities of the
marketing function of the authority of the mentioned organization which is Hennes & Mauritius
organization(Hall, 2007).
Marketing environment of Hennes & Mauritz Organization
For the marketing environment of the organization, the authority of the organization should
gather all the detailed information about the business environment of the place in which the
authority of the organization is running their business. The factors that the authority of the
organization would have to consider in this case are the economy of the country, the political
state of the organization, the culture and the preferences of the organization. This will help the
authority of the organization to get accustomed to the environment as well as the people of the
place in which the business is being operated. When the authority of the organization is well
aware of the marketing environment of their business, they would be able to take all the
decisions related to their business in accordance with the environment of their business or the
marketing environment of the place in which the authority of the organization is running their
business.
Relationship between marketing and other functional units of the organization
Marketing factions, as mentioned earlier in the above passages, are one of the most important
parts of the organization, if the marketing of the organization is not up to the mark, the authority
of the organization would never be able to get success for their business(Hall, 2007). On the other
hand, the other functional units such as the strategic authority of the organization or the human
resource authority of the organization are also very much important for the conduction of the
business of eh organization or the betterment of the organization. Each and every fictional unit of
Page 5 of 13
some certain strategies such as the 4p or 7p strategy which will enhance the quality of the
marketing function of the organization. these are the main and the prime responsibilities of the
marketing function of the authority of the mentioned organization which is Hennes & Mauritius
organization(Hall, 2007).
Marketing environment of Hennes & Mauritz Organization
For the marketing environment of the organization, the authority of the organization should
gather all the detailed information about the business environment of the place in which the
authority of the organization is running their business. The factors that the authority of the
organization would have to consider in this case are the economy of the country, the political
state of the organization, the culture and the preferences of the organization. This will help the
authority of the organization to get accustomed to the environment as well as the people of the
place in which the business is being operated. When the authority of the organization is well
aware of the marketing environment of their business, they would be able to take all the
decisions related to their business in accordance with the environment of their business or the
marketing environment of the place in which the authority of the organization is running their
business.
Relationship between marketing and other functional units of the organization
Marketing factions, as mentioned earlier in the above passages, are one of the most important
parts of the organization, if the marketing of the organization is not up to the mark, the authority
of the organization would never be able to get success for their business(Hall, 2007). On the other
hand, the other functional units such as the strategic authority of the organization or the human
resource authority of the organization are also very much important for the conduction of the
business of eh organization or the betterment of the organization. Each and every fictional unit of
Page 5 of 13

Marketing Functions
the organization has their value to the organization, and the authority of the organization should
always be concerned about the aspects; otherwise, it would not be possible for the authority of
the organization to maintain the consistency of the organization. In this case, for Hennes &
Mauritz's Organization the authority of the organization has managed to maintain all the
functional units including the marketing of the organization in an impressive way.
Key elements of marketing functions
The elements that control the marketing of the organization are related to the market mix
strategies of the organization. The prime and the basic elements which the organization r the
authority of the organization should always be aware of for the betterment of the organization are
the product or the service that the organization provides tot the customer, the price of the
products, the place of the launch of the products in accordance with the environment and the
economy of the place, the promotional strategies of the organization, the procedure in which the
authority of the organization is running their business, the people who are related to the
organization including the authority and the workers of the organization and also the consumers
of eh organization and the physical resource that the authority of the organization is using for the
success of the organization or the business of the organizationv(Hong, 2008).
Task 2
The market mix strategies of the organization
The market mix strategies are the most important part of the marketing functions of any
organization. This procedure helps the organization to get knowledge and information about all
the essential aspects of the organization. In this procedure, the authority of the organization
would have to consider seven essential elements for the betterment of the marketing of the
Page 6 of 13
the organization has their value to the organization, and the authority of the organization should
always be concerned about the aspects; otherwise, it would not be possible for the authority of
the organization to maintain the consistency of the organization. In this case, for Hennes &
Mauritz's Organization the authority of the organization has managed to maintain all the
functional units including the marketing of the organization in an impressive way.
Key elements of marketing functions
The elements that control the marketing of the organization are related to the market mix
strategies of the organization. The prime and the basic elements which the organization r the
authority of the organization should always be aware of for the betterment of the organization are
the product or the service that the organization provides tot the customer, the price of the
products, the place of the launch of the products in accordance with the environment and the
economy of the place, the promotional strategies of the organization, the procedure in which the
authority of the organization is running their business, the people who are related to the
organization including the authority and the workers of the organization and also the consumers
of eh organization and the physical resource that the authority of the organization is using for the
success of the organization or the business of the organizationv(Hong, 2008).
Task 2
The market mix strategies of the organization
The market mix strategies are the most important part of the marketing functions of any
organization. This procedure helps the organization to get knowledge and information about all
the essential aspects of the organization. In this procedure, the authority of the organization
would have to consider seven essential elements for the betterment of the marketing of the
Page 6 of 13
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Marketing Functions
organization. This procedure is also known as the 7P strategy of the organization. the elements
are the product, price of the products, the place of he business, a promotional strategy of the
organization, people of the organization, procedure of the conduction of the business and the
physical resource of the organization.
Product
Both the companies, Hennes & mauritzs organization and the Zara retailers are open industry.
Thus, the authority of the organization would have to face different kinds of customers
irrespective of their religion, age or their culture(Hoskins, 2002). Thus the authority of the both
organization should have knowledge of the needs and the preferences of the customers of the
organization. The authority of the companies must perform a strong and successful competitor
analysis to know the quality of the products that the rival organizations are providing to the
customers. after the analysis, the authority of the both companies must proceed to design their
product.
Price
After the designing of the product, the authority of the organization must determine the
procedure of the product. In this procedure also, the authority of the companies must be aware of
the pricing strategy of the other rival organizations. Low price strategy has always been
beneficial for any organization. If the authority of the organization can provide good quality
products in low price, they will be able to attract more customers, and as a result, the business of
the both organization will be benefited. Whatever organization it s, the prime target of the
authority of the organization is to attract as many customers are possible. For that, the low price
Page 7 of 13
organization. This procedure is also known as the 7P strategy of the organization. the elements
are the product, price of the products, the place of he business, a promotional strategy of the
organization, people of the organization, procedure of the conduction of the business and the
physical resource of the organization.
Product
Both the companies, Hennes & mauritzs organization and the Zara retailers are open industry.
Thus, the authority of the organization would have to face different kinds of customers
irrespective of their religion, age or their culture(Hoskins, 2002). Thus the authority of the both
organization should have knowledge of the needs and the preferences of the customers of the
organization. The authority of the companies must perform a strong and successful competitor
analysis to know the quality of the products that the rival organizations are providing to the
customers. after the analysis, the authority of the both companies must proceed to design their
product.
Price
After the designing of the product, the authority of the organization must determine the
procedure of the product. In this procedure also, the authority of the companies must be aware of
the pricing strategy of the other rival organizations. Low price strategy has always been
beneficial for any organization. If the authority of the organization can provide good quality
products in low price, they will be able to attract more customers, and as a result, the business of
the both organization will be benefited. Whatever organization it s, the prime target of the
authority of the organization is to attract as many customers are possible. For that, the low price
Page 7 of 13
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Marketing Functions
strategy is a very useful procedure for the organization or the business of the
organization(Hoskins, 2002).
Promotion
The promotional strategy of the organization should also be good for the sake of the betterment
of the organization or the business of the organization. There are many ways to promote the
products of the organization such as through television or radio, through posters and banners and
social campaigns. Both the authority of the companies are enough concerned about the
promotional strategies of the organization. If the authority of the organization fails to promote
their products they would never be able to get success for their organization.
Place
The place of the business is another important factor that the authority of the organization must
be aware of for the improvement of the business of the organization(Richter, 2002). The place or
the environment of the organization consists the society of the place, the culture of the people of
the place and the economy of the place. These are the factor that the manning agent of the
organization would have to get accustomed with for the betterment of the organization. The
authority of both the companies has managed to maintain all the mentioned facts successfully.
People
It is the responsibility of the authority of the organization to be more involved with the people of
the place in which the authority is running their business. If the authority of the organization fails
to get accustomed to the people of the country of the organization, the authority would never be
able to judge the needs and the preferences of the organization. On the other hand, the people
Page 8 of 13
strategy is a very useful procedure for the organization or the business of the
organization(Hoskins, 2002).
Promotion
The promotional strategy of the organization should also be good for the sake of the betterment
of the organization or the business of the organization. There are many ways to promote the
products of the organization such as through television or radio, through posters and banners and
social campaigns. Both the authority of the companies are enough concerned about the
promotional strategies of the organization. If the authority of the organization fails to promote
their products they would never be able to get success for their organization.
Place
The place of the business is another important factor that the authority of the organization must
be aware of for the improvement of the business of the organization(Richter, 2002). The place or
the environment of the organization consists the society of the place, the culture of the people of
the place and the economy of the place. These are the factor that the manning agent of the
organization would have to get accustomed with for the betterment of the organization. The
authority of both the companies has managed to maintain all the mentioned facts successfully.
People
It is the responsibility of the authority of the organization to be more involved with the people of
the place in which the authority is running their business. If the authority of the organization fails
to get accustomed to the people of the country of the organization, the authority would never be
able to judge the needs and the preferences of the organization. On the other hand, the people
Page 8 of 13

Marketing Functions
who are related to the companies such as the authority of the organization and the workers of eh
organization would also need to maintain a nice and pleasant relationship between them for the
sake of the internal environment of the organization. if the internal environment of both the
companies is not workable, the workers can remain loyal to the organization and dedicated
towards their job.
Procedure
The procedure of the conduction of the business is another important part that the authority of the
organization must be aware of(Richter, 2002). The first thing that the organization should do is to
plan the future strategies for the betterment of the organization. As both the mentioned
organization, Hennes & Mauritius organization and the Zara retailers are from the same field,
there must be some similarities in their business procedure. Still, the authority with the extra and
the unique factors would surely win the war. The authority of the organization should make
strong strategies to attract the customer's on a large scale. If the authority of the organization and
the workers of the organization manage to maintain the guidelines, it would be easier for the
organization to get success.
Physical resource
The last but obviously not the least point is the physical resource needed for the conduction of
the business. Both the companies, Hennes & Mauritius organization and Zara retailers, being
multinational and well establish organization has to appoint a large number of workers. The
more is the physical resource of the organization; the less is the workload on the workers of the
organization and the authority of the organization. Hennes & mauritzs organization has more
Page 9 of 13
who are related to the companies such as the authority of the organization and the workers of eh
organization would also need to maintain a nice and pleasant relationship between them for the
sake of the internal environment of the organization. if the internal environment of both the
companies is not workable, the workers can remain loyal to the organization and dedicated
towards their job.
Procedure
The procedure of the conduction of the business is another important part that the authority of the
organization must be aware of(Richter, 2002). The first thing that the organization should do is to
plan the future strategies for the betterment of the organization. As both the mentioned
organization, Hennes & Mauritius organization and the Zara retailers are from the same field,
there must be some similarities in their business procedure. Still, the authority with the extra and
the unique factors would surely win the war. The authority of the organization should make
strong strategies to attract the customer's on a large scale. If the authority of the organization and
the workers of the organization manage to maintain the guidelines, it would be easier for the
organization to get success.
Physical resource
The last but obviously not the least point is the physical resource needed for the conduction of
the business. Both the companies, Hennes & Mauritius organization and Zara retailers, being
multinational and well establish organization has to appoint a large number of workers. The
more is the physical resource of the organization; the less is the workload on the workers of the
organization and the authority of the organization. Hennes & mauritzs organization has more
Page 9 of 13
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Marketing Functions
workers than that of Zara retailers. Thus in this case, only the former organization has an extra
advantage(Rubin, 2001).
Task 3
Marketing plan for Hennes & mauritzs organization
For the marketing of the organization which is Hennes & mauritzs organization, the authority of
the organization would have to make a strong and successful marketing plan for the
improvement of the business of the organization. As mentioned earlier, the 7P strategy is a very
much beneficial way to market the organization. Thus the authority of the organization would
have to depend on the mentioned strategy and follow all the guidelines mentioned above for the
success of the marketing of the mentioned organization which is Hennes & mauritzs
organization. other than these there are also some works that the authority of the organization
should do which are the targeting, positioning and the segmentation strategy of the organization.
These are also very important and useful methods of marketing the business of the
organization(Rubin, 2001).
Segmentation strategy
These are ways to deal with a subdivision of a market or populace into fragments with
characterized comparable attributes. Socioeconomics and psychographic division are utilized for
H&M to achieve every one of their clients. H&M is spread all through the world. This implies
the organization targets numerous religions, culture, and way of life. Hence, their advertising
must be done another way in various ranges.
Page 10 of 13
workers than that of Zara retailers. Thus in this case, only the former organization has an extra
advantage(Rubin, 2001).
Task 3
Marketing plan for Hennes & mauritzs organization
For the marketing of the organization which is Hennes & mauritzs organization, the authority of
the organization would have to make a strong and successful marketing plan for the
improvement of the business of the organization. As mentioned earlier, the 7P strategy is a very
much beneficial way to market the organization. Thus the authority of the organization would
have to depend on the mentioned strategy and follow all the guidelines mentioned above for the
success of the marketing of the mentioned organization which is Hennes & mauritzs
organization. other than these there are also some works that the authority of the organization
should do which are the targeting, positioning and the segmentation strategy of the organization.
These are also very important and useful methods of marketing the business of the
organization(Rubin, 2001).
Segmentation strategy
These are ways to deal with a subdivision of a market or populace into fragments with
characterized comparable attributes. Socioeconomics and psychographic division are utilized for
H&M to achieve every one of their clients. H&M is spread all through the world. This implies
the organization targets numerous religions, culture, and way of life. Hence, their advertising
must be done another way in various ranges.
Page 10 of 13
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Marketing Functions
Targeting strategy
The determination of potential clients to whom a business wishes to offer items or
administrations(Rubin, 2001). The objective clients of H&M have a place with the gathering of
elegant and stylish customers who consider shopping to be a social movement gives delight in
their day by day life, who needs to take after the patterns without contributing a ton of cash. The
objective market for H&M is for more youthful individuals. Despite the fact that H&M offers
attire and extras for all ages, their objective market is ladies. Ladies for the most part shop more
for them, additionally purchase every one of their kids' garments and regularly their spouses too.
Positioning strategy
Is an advertising system that means to make a brand involve a particular position, on contending
brands, in the brain of the clients? H&M is a retailer that is hoping to furnish purchasers with
trendy, high caliber(Williams and Mullin, 2008). Thus for the betterment of the organization, the
authority of the organization should always be aware of the positioning strategy of he product of
the organization. In accordance to the success of the mentioned organization, it must be
admitted that the positioning of the organization is very impressive.
Page 11 of 13
Targeting strategy
The determination of potential clients to whom a business wishes to offer items or
administrations(Rubin, 2001). The objective clients of H&M have a place with the gathering of
elegant and stylish customers who consider shopping to be a social movement gives delight in
their day by day life, who needs to take after the patterns without contributing a ton of cash. The
objective market for H&M is for more youthful individuals. Despite the fact that H&M offers
attire and extras for all ages, their objective market is ladies. Ladies for the most part shop more
for them, additionally purchase every one of their kids' garments and regularly their spouses too.
Positioning strategy
Is an advertising system that means to make a brand involve a particular position, on contending
brands, in the brain of the clients? H&M is a retailer that is hoping to furnish purchasers with
trendy, high caliber(Williams and Mullin, 2008). Thus for the betterment of the organization, the
authority of the organization should always be aware of the positioning strategy of he product of
the organization. In accordance to the success of the mentioned organization, it must be
admitted that the positioning of the organization is very impressive.
Page 11 of 13

Marketing Functions
Conclusion
To conclude the report, it must be admitted that the marketing of the product or the business is
one of the most important factors for the organization. If the authority of the organization fails to
maintain the marketing function of the organization, the authority of the organization would
never be able to get success for they business. But if the authority of the organization follows all
the mentioned guidelines in the above passages and do all the needful things with proper care
and proper skill, it would be easier for the authority of the organization to get success in a short
span of time. The H&M organization, being one of the most successful and well-established
organization, it is quite clear that the magnet of the organization has managed to follow all the
needed guidelines for the betterment of the organization or the business of the organization as a
whole.
Page 12 of 13
Conclusion
To conclude the report, it must be admitted that the marketing of the product or the business is
one of the most important factors for the organization. If the authority of the organization fails to
maintain the marketing function of the organization, the authority of the organization would
never be able to get success for they business. But if the authority of the organization follows all
the mentioned guidelines in the above passages and do all the needful things with proper care
and proper skill, it would be easier for the authority of the organization to get success in a short
span of time. The H&M organization, being one of the most successful and well-established
organization, it is quite clear that the magnet of the organization has managed to follow all the
needed guidelines for the betterment of the organization or the business of the organization as a
whole.
Page 12 of 13
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