This report provides an analysis of marketing essentials within the context of H&M, a global clothing retailer. It begins by outlining the key roles and responsibilities of the marketing function, emphasizing its importance in determining product placement, promotion, and brand image management. The report details how these marketing roles are interrelated with other organizational departments such as HR, finance, R&D, and production, highlighting the need for coordination to achieve company objectives. Furthermore, the report examines H&M's marketing mix (product, price, place, promotion) and compares it with that of Zara, another major player in the fashion retail industry, to identify strategic differences. Finally, the report alludes to the significance of a marketing plan in helping H&M attain growth in a competitive market. Desklib offers a variety of resources, including past papers and solved assignments, to support students' learning.
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