Comparative Analysis of H&M Marketing Mix and Organizational Goals

This report provides a comprehensive analysis of H&M's marketing mix, examining its structures, processes, and strategies within the context of the fashion retail industry. It delves into the 7Ps of marketing, comparing H&M's approach with competitors like Zara, and evaluating how the company utilizes these elements to achieve its organizational goals. The report explores H&M's marketing planning process, including internal and external analyses, segmentation, targeting, and positioning. Additionally, it includes a marketing plan with an executive summary, objectives, and budget, offering insights into H&M's operations and its position in the global market. The document also discusses the importance of marketing mix elements in achieving organizational objectives.