Hennes & Mauritz: New Product Line Market Entry Strategy

Desklib provides past papers and solved assignments for students. This project analyzes H&M's new product launch.

MANAGING A SUCCESSFUL BUINESS
PROJECT

TABLE OF CONTENTS
 Introduction
 Aims and objectives of project
 Project management plan
 Results
 Recommendations
 Conclusion

INTRODUCTION
• This project is about marketing,
creating and launching of Hennes &
Mauritz ‘s brand new product in market
to compete with big brands.
• Aims and objectives of project is also
described in it with the work break
down structure, Gantt chart and
Milestone.

AIMS AND OBJECTIVES OF PROJECT
Aim of Project - “To analyze the impact
on the company by entering in the
new product line to compete with
big brands name. “
Objectives of project includes-
 To develop the product strategies for
the new product lines
 To evaluate new product line’s impact
on company

PROJECT MANAGEMENT PLAN
 Initiation, execution, monitoring,
controlling and closures are the
different phases of the project
management which the company is
required to consider.
 Cost, scope, time, resources,
communication, risks and quality are
some of the components of PMP.

RESULTS
What kind of shoes prefer to buy
Summer shoes High Street
shoes- Budget
High street shoes-
Mid/ High range
Both High street
shoes(High end)
and summer
shoes
Summer shoes 35%
High Street shoes- Budget 27%
High street shoes- Mid/ High range 15%
Both High street shoes(High end)
and summer shoes 23%

RESULTS CONTINUED…
 How many summer shoes do you
buy every year?
One pair only 30%
From 2 to 4 pairs 40%
From 4 to 6 pairs 25%
More than 6
pairs 5%
One pair only
From 2 to 4 pairs
From 4 to 6 pairs
More than 6 pairs

RESULTS CONTINUED…
 From where would you like to
purchase the product?
Specialized Shop 27%
Internet 35%
High Stores 38%
Specialized
Shop
Internet High Stores
0%
5%
10%
15%
20%
25%
30%
35%
40%
Series1

RECOMMENDATIONS
 Both qualitative and quantitative
research methods should be used by
H&M.
 Organization of Pre-launch give away
 Primary and secondary data collection
process should be used by the
company while conducting the
research.

CONCLUSION
 Project management plan is an
important part of an organization.
 Different phases of PMP are used while
drafting the PMP
 Qualitative and quantitative
methodologies have been used.

REFERENCES
 Acur, N., Kandemir, D. and Boer, H.,
2012. Strategic alignment and new
product development: Drivers and
performance effects. Journal of Product
Innovation Management, 29(2), pp.304-
318.
 Kerzner, H. and Kerzner, H.R.,
2017. Project management: a systems
approach to planning, scheduling, and
controlling. John Wiley & Sons.