A Marketing Report on H&M's Pricing Strategies and Customer Analysis

This report examines the marketing strategies of H&M, focusing on their pricing and target audience. It analyzes how H&M uses pricing strategies, such as promotional discounts and psychological pricing, to attract and retain customers. The report also highlights the importance of understanding the target market, which includes men, women, and children. It further discusses the challenges H&M faces in pricing and the need for cost-effective measures. The conclusion emphasizes the significance of maintaining effective pricing strategies to ensure high growth and a strong customer base. References include academic journals and online resources that support the findings of the report.

MARKETING POSTER
INTRODUCTION
Marketing refers to activities for company in undertaking for
promoting the buying or selling of products or services. It is also
known as set of institutions, process for creating, communication
and exchanging value for customer, partners and society at large
(Varadarajan, 2018). H&M is multinational clothing retailing
company which is basically known for women, men, teenagers and
children. The main aim for report is to know about the targeted
audience with having pricing strategies. Along with this the
problem of business is facing if they get pricing strategies wrong.
Pricing strategies of H&M
For coming out from this solution they started taking regular
promotions and discount such as 20% off that could keep
their customer to be attracted and retain a loyal customer
base. Another pricing strategies is being adopted by the
H&M is psychological pricing strategies of pricing charm to
their products.
Pricing strategies of H&M
H&M have main targeted to public such as men, women and
children. The pricing strategies of organization is based on their
customer needs which might be seemed to be low pricing and with
having high fashion. It can be seemed that organization is facing
more challenges in pricing strategies. Along with this having cost
effective measures taken is all areas possible that the organization
can easily afford the low prices to consumer. This pricing
strategies seems to be more effective to their customer in buying
their products.
REFERENCES
Books and Journals
Varadarajan, R., 2018. Advances in strategic marketing and the
advancement of the marketing discipline: The promise
of theory. Journal of Marketing Management. 34(1-2).
pp.71-85.
Bijakšić, S., Markić, B. and Bevanda, A., 2017. Expert pricing
system as part of marketing mix. Informatologia, 50(3-
4). pp.141-150.
Hinterhuber, A., 2018. Implementing pricing strategies.
Lee, J.Y. and Jin, C.H., 2019. The role of ethical marketing issues
in consumer-brand relationship. Sustainability, 11(23).
p.6536.
Online
PRICING: PRICING STRATEGIES IMPLEMENTED BY H&M,
2019 [Online]. Available through:
<https://ebrowne.home.blog/2019/02/25/pricing-pricing-
strategies-implemented-by-hm/>
CONCLUSION
From the above report it had been concluded that pricing
strategies of organization should be maintained while by
using the proper pricing strategies that could also lead to
have their high growth. In having their high growth and
more development which should be easier for them in
making their more customer base along with making
marketing position. Pricing strategies should be in such as
way customer can be easily attracted and pay their attention
more towards their price or products.