This report offers a comprehensive strategic analysis of H&M, a global retail company. It begins with an introduction to strategic management and the company's profile. The main body provides a detailed SWOT analysis, incorporating PESTLE analysis to assess external factors, Porter's Five Forces to evaluate the competitive landscape, and VRIO analysis to evaluate internal resources and capabilities. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors impacting H&M. Porter's Five Forces assesses the threat of new entrants, substitute products, competitive rivalry, and the bargaining power of customers and suppliers. VRIO analysis evaluates the value, rareness, imitability, and organization of H&M's resources. The SWOT analysis synthesizes these frameworks to identify the company's strengths, weaknesses, opportunities, and threats. The report concludes with a summary of findings and references used.