Corporate Strategy and Performance Analysis: A Case Study of H&M

This report provides a comprehensive analysis of H&M's corporate strategy and its impact on the company's sales and profitability. It begins with an introduction to corporate strategy and its significance, followed by a background on H&M and the rationale for the research. The report outlines the research aims, objectives, and questions, setting the stage for an in-depth investigation. A literature review explores the concept of corporate strategy, its influence on sales and profits, and various factors affecting H&M's performance. The research methodology includes both primary and secondary data collection methods. The report also includes a Gantt chart to illustrate the project timeline, and concludes with a list of references. The report aims to understand and evaluate how H&M's strategic choices influence its financial outcomes, particularly in the context of online sales and the competitive retail market.

Corporate Strategy and Governance

Table of Content
• Introduction
• Corporate Governance and Responsibility
• Purpose and significance of research
• Literature Review
• Research methodology
• Gantt Chart
• References

Corporate strategy refers to the direction as well as the initiatives taken by a firm in order to
ensure their sustainability in marketplace. This is basically a strategical tool which is used by
company so as to gain a strategic and competitive edge over rivals at market. H&M has
adopted online product selling as their corporate strategy, so that they can increase their sales
and profits in market place. But, since from last few years, the profits and sales of them is
continuously reducing.
Introduction

Cont...
Background of H&M
H&M was found within 1947 by Erling Persson. It is a multinational retail brand
dealing within clothing sector. This organisation is specially recognised for fast-
fashion clothing and owing to this, it has become one of the leading brands having
its presence in over 62 countries with more than 4,500 outlets (De Vries and et. al.,
2015).

Purpose and significance of research
The primary reason behind choosing the impact of corporate strategy on sales and
profitability of H&M is that, organisation has faced huge loss in their revenue,
sale and profits of because of the corporate strategies used by them.

Cont...
Research Aim
“To analyse the impact of corporate strategy on sales and profitability. A case study
on H&M.”

Cont...
Research Objectives
To understand the concept of corporate strategy.
To evaluate different factors which affect sales and profits of H&M.
To identify influence of corporate strategy on sales and profits of H&M.

Cont...
Research Questions
 What is the concept of corporate strategy?
 What are the different factors which affect sales and profits of H&M.
 What are the influence of corporate strategy on sales and profits of H&M.

Literature Review
Concept of corporate strategy
As per the point of view of Thompson and McLarney, (2017), corporate strategy is
a system associated to the rules, regulations, policies and practices performed by
organisation, so that they can manage the performance of their organisation.

Cont...
Different factors which influence of corporate strategy on sales and profits of
H&M.
According to the perspective of Henninger and et. al. (2017), sale and profits of
organisation can be enhanced by using some specific corporate strategies in their
functioning. It is analysed that, organisations having proper corporate strategies
in their operations are more likely to attract the customers and also make some
interest for them in customer;s mind.

Cont...
Influence of corporate strategy on sales and profits of H&M.
As per the views of Christ, Burritt and Varsei (2017), corporate strategy use to play
a huge impact on sales and profit of an organisation. The corporate strategy used
by H&M was to sell their products with the use to online tools.

Research methodology
Research methodology refers to the methods by which information is gathered from
a number of sources. There are two methods of collecting data, namely, primary
and secondary data. In this research both the methods are used to collect data.