Project Management Plan for the Launch of Summer Shoe Brand at H&M

Desklib provides past papers and solved assignments for students. This project details H&M's Summer Shoe launch.

Managing a Successful Business Project

Table of Contents
Introduction......................................................................................................................................1
Tasks................................................................................................................................................1
a) Establish your aims and objectives for the project. Outline objectives and timeframes based
on the scenario set........................................................................................................................1
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes...........................................................................................................2
c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief...........................................................................................................6
d) Analyze your findings and draw conclusions to form the basis for recommendations.........11
e) Present and produce your project in an appropriate manner for the intended audience........12
f) Communicate your recommendations in an appropriate manner for the intended audience.13
g) Complete a performance review that addresses the following..............................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Appendix........................................................................................................................................18

LIST OF FIGURES
Figure 1: Work breakdown structure...............................................................................................3
Figure 2: Resource that is most essential for effective application of project plan.........................6
Figure 3: Project manager must design realistic objectives to have a successful launch of
Summer Shoe...................................................................................................................................7
Figure 4: H&M is focused on market research to have effective development of summer shoe....8
Figure 5: Marketing standards selection for H&M during the launch of summer shoe..................9
Figure 6: Training and time allocation to activities is two essential factors of project success....10
Figure 7: Critical risk that can affect project management activities............................................11

LIST OF TABLES
Table 1: Gantt chart.........................................................................................................................3
Table 2: Project milestones..............................................................................................................4
Table 3: Monitoring activities.........................................................................................................5
Table 4: Resource that is most essential for effective application of project plan..........................6
Table 5: Project manager must design realistic objectives to have a successful launch of Summer
Shoe.................................................................................................................................................7
Table 6: H&M is focused on market research to have effective development of summer shoe.....7
Table 7: Marketing standards selection for H&M during the launch of summer shoe...................8
Table 8: Training and time allocation to activities is two essential factors of project success.......9
Table 9: Critical risk that can affect project management activities..............................................10
Table 10: Logbook.........................................................................................................................15

Introduction
In the modern era, every company is planning to work on the development of the different
projects as it assists a lot in conducting operations efficiently. Further, appropriate project
management activities are required so as to conduct business activities in the best possible
manner (Lientz and Rea, 2016). Along with this, globalization has provided opportunities to the
businesses where they can easily expand their operations in the new market and in turn, it has
brought favourable results in the best possible manner.
The present study carried out is based on the organization selected H&M which is considered to
be one of the most leading fashion company operating in the market. At present, the organization
conducts its operations in the different markets and in turn it has become the reason behind the
success of the entity in the market. Present study highlights the launch of a new brand named
summer shoe in the market with the motive to compete with other brands. Project management
plan has been developed for the introduction of new brand along with this short research has
been carried out so as to know the feasibility of the project.
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Tasks
a) Establish your aims and objectives for the project. Outline objectives and timeframes
based on the scenario set
In order to conduct any type of project in the best possible manner, it is necessarily required to
gram right aim and objectives as it assists a lot in the success of the project. The ultimate
objective for the new project is to create and market the new brand named summer shoe in the
market (Nicholas and Steyn, 2017). Mainly the competition level is very high in the market and
in this case the ultimate aim to make the brand unique so that it can compete with others. The
launch of the products associated with this brand will take place from 16th to 20th February 2019.
The key objectives associated with the project have been highlighted below:
 To focus on development of a unique brand for meeting customer expectations
 To extend the H&M brand through the introduction of summer shoe brand
 To manage key resources of the project for accomplishing overall goals
 To enhance the brand popularity of H&M in the market through a new brand
For conducting the overall project in the most appropriate manner it is the moral responsibility of
the project manager of H&M to undertake different aspects. The key aspects are time, risk,
scope, cost etc. All the aspects have been discussed below:
Cost of the project: It is one of the major aspects where the overall cost of the project will be
20,000 British Pound. Mainly the cost will be segregated into the three different areas that are the
development of the shoe brand, promotion of the brand and at last introducing the brand in the
market.
Scope of the project: The overall scope of the project will be wide where it will assist in the
brand extension of H&M in the market. Further, by offering the right quality products to the
customers it will be possible for the firm to enhance its presence in the market (Patanakul, 2015).
Time: Mainly proper planning will be done for the overall project and overall resources will be
managed. The main focus will on completing the project on time along with the optimum
utilization of the resources. It will be ensured that the project starts on 16th Feb and completes on
the decided date also.
Quality: This aspect matters a lot where it will be responsibility of the project manager along
with the other individuals associated with the project to ensure quality. Proper quality standards
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will be developed and the main focus will be on meeting such standards so as to deliver quality
products in the summer shoe brand (Thamir and Poulis, 2015).
Communication platforms: Email and formal meetings will be carried out for the
communication purpose and it will assist in sharing ideas and progress about the project in the
best possible manner.
Resources required: Several resources will be required for carrying out the project. The key
resources will be human, technological and financial. Proper skilled workforce, advanced
technology and an adequate amount of funds will be needed.
Risks present: Several risks are associated with the project. One of them is lack of knowledge,
inadequate funds and delay in the deadline. So, these risks will be managed well in advance so
that it may not hamper the overall project.
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b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes
In order to carry out the overall project successfully it is necessary to frame a proper project
management plan. Below shown is the work break down structure along with the gantt chart for
the project.
Figure 1: Work breakdown structure
Gantt chart
Table 1: Gantt chart
Activity/days 3 5 8 14 17 20
Building plan for the
development of the
new brand
Determining the key
resources required
Arranging the
resources needed
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Conducting market
research
Focusing on the design
of the product
Developing the product
Determining channels
of promoting the
product
Developing marketing
events
Focusing on resource
management activities
Tracking the progress
Analyzing the customer
preferences

Deciding the key
resources required
for building brand
Selecting the suitable
design of the shoe
Conducting market
testing
Knowing customer
response
Launching the brand
in the market
Carrying out
alterations in the
brand
Table 2: Project milestones
Key Milestone Starting date Ending date
Working on development and
designing of the products
1st Feb 2019 4th Feb 2019
Developing resource
management plan
5th Feb 2019 7th Feb 2019
Managing all the resources 8th Feb 2019 10th Feb 2019
Selecting the suitable
marketing platform
10th Feb 2019 11th Feb 2019
Developing the advertising
strategy
11th Feb 2019 13th Feb 2019
Analyzing the customer’s
response
14th Feb 2019 15th Feb 2019
Launching the event at
London fashion week
16th Feb 2019 19th Feb 2019
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Above shown is a clear plan through which the overall project will be carried out. Along with
this, all the activities will be followed in the proper sequence through which it will be possible to
accomplish the project goals. The key stages in the project will surely assist the project manager
to launch the summer shoe brand in the most effective manner and it will bring favorable results
also. The key milestone reflects all the major stages along with the start and end date and they
are very crucial in the present project. In case if all the activities are implemented and executed
in the proper manner then in such case the key objectives framed above will be accomplished in
the best possible manner. H&M brand extension will be possible through this and in turn, it will
provide a competitive edge to the business also.
Table 3: Monitoring activities
Activity/Time Every day Every week
Managing and monitoring
the key resources for
conducting the project
Identifying the risks and
taking corrective actions
Monitoring the progress on a
weekly basis
Above shown is the monitoring schedule that reflects the key activities that will be conducted for
monitoring purpose. Mainly the monitoring of the key resources will be required as its effective
utilization will bring favorable results for the overall project. As per view of Verzuh, (2015)
when resource management is proper in the project then in such case it brings favorable
outcomes for the overall project and in turn operations associated with the project can be carried
out easily. However, Uhl and Gollenia, (2016) argued that the main area that needs to focus upon
is identifying and managing the key risks so that the launch of summer shoe brand is free from
all the crucial risks (Uhl and Gollenia, 2016). It has been found that proper monitoring will assist
a lot in identifying the key loopholes that are associated with the project and managing them will
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contribute to the accomplishment of the desired objectives. According to Klein et al. (2015), the
monitoring plan associated with the project must be highly effective as continuous monitoring
leads to a high level of success.
Further, for the smooth flow of the project right project methodology has been applied.
Information has been collected from the 15 managers working in H&M so as to obtain their
views regarding the project. Mixed methodology has been applied where both numeric and non
numeric information has been obtained in the project. Purposive sampling technique has been
undertaken where respondents have been approached on the basis of the main purpose behind
conducting the study. Hence, this methodology has supported a lot in conducting the research
appropriately.
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c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief
Theme 1: Resource that is most essential for effective application of project plan
Table 4: Resource that is most essential for effective application of project plan
Which of these resources is most essential
for effective application of the project plan? Frequency
Technology 3
Human resource 3
Raw materials 3
Funds 2
All of above 4
Technology Human
resource Raw materials Funds All of above
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Resources is most essential for
effective application of project plan
Figure 2: Resource that is most essential for effective application of project plan
Theme 2: Project manager must design realistic objectives to have a successful launch of
Summer Shoe
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