Project Management Plan for New Product Launch: H&M Summer Shoe

Desklib provides past papers and solved assignments. This project analyzes H&M's summer shoe launch.

Managing a Successful Business Project

Table of Contents
Introduction......................................................................................................................................3
Tasks................................................................................................................................................5
a) Establish your aims and objectives for the project. Outline objectives and timeframes based
on the scenario set........................................................................................................................5
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes...........................................................................................................7
c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief.........................................................................................................11
d) Analyze your findings and draw conclusions to form the basis for recommendations.........17
e) Present and produce your project in an appropriate manner for the intended audience........19
f) Communicate your recommendations in an appropriate manner for the intended audience.20
g) Complete a performance review that addresses the following..............................................21
Conclusion.....................................................................................................................................23
References......................................................................................................................................24
Appendix........................................................................................................................................25
2

List of Figures
Figure 1: Work breakdown structure...............................................................................................7
Figure 2: Technological resources can affect the effectiveness of the project plan......................11
Figure 3: Factor can influence the practice of project management within H&M........................12
Figure 4: Designing of realistic objectives can boost the success of Summer Shoe launch.........13
Figure 5: Market research is essential for H&M to have an effective application of project plan14
Figure 6: Training must be provided to improve the project success............................................15
Figure 7: Time frame mismanagement affects the effectiveness of project management activities
.......................................................................................................................................................16
Figure 8: Changes in trends and cost mismanagement can create a challenge for H&M project
manager..........................................................................................................................................17
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List of Tables
Table 1: Gantt chart.........................................................................................................................7
Table 2: Project milestones..............................................................................................................8
Table 3: Monitoring activities.........................................................................................................9
Table 4: Technological resources can affect the effectiveness of the project plan........................11
Table 5: Factor can influence the practice of project management within H&M.........................11
Table 6: Designing realistic objectives can boost the success of Summer Shoe launch...............12
Table 7: Market research is essential for H&M to have an effective application of project plan. 13
Table 8: Training must be provided to improve the project success.............................................14
Table 9: Time frame mismanagement affects the effectiveness of project management activities
.......................................................................................................................................................15
Table 10: Changes in trends and cost mismanagement can create challenges for the H&M project
manager..........................................................................................................................................16
Table 11: Log book........................................................................................................................22
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Introduction
Current market conditions are competitive that affects the working of businesses. It is also a
reason that planning is being referred to as a critical aspect. It allows having an operation in a
differentiation manner. It is significant for businesses to consider the project management
activities adequately so the outcomes can be attained in the best possible manner. It is also
essential to have effective management of activities that can facilitate in improving the
globalisation practice (Andersen, 2016).
The present study will be carried out through the consideration of H&M as an organisation. The
company is one of leading fashion brand that operates in the UK and international market.
Currently, the business entity is having its operations in different a market that also helps in
attaining the success. Product diversification is one of the reasons behind the success of the firm.
The present study will be highlighting the key aspects of launching summer shoe. It will also
provide information about factors that will assist in evaluating the competitive edge of business.
The project management plan will be designed to ensure that a new product is being launched
successively. To ensure feasibility, the primary investigation will also be conducted.
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Tasks
a) Establish your aims and objectives for the project. Outline objectives and timeframes based on
the scenario set
Aim and objectives must be designed properly by the businesses to ensure that the project is
being completed in the best possible manner. It assists in a leading project to the success and
maintains the key standards. The present study aims to launch the new product named summer
shoe in the market. In the present era, competition is very high, so it is significant for H&M to
ensure that strategies selection is accurate. It will allow improving the performance standards and
leads to better success (Bucero and Englund, 2015). The accurate time frame is also being
designed by the company to make the project as successful. The project will take place from 2nd
March 2019 to 18th March 2019.
Objectives are also being framed to ensure that aim is being accomplished. Current project
objectives are as follows:
 To identify customer expectations and develop new product
 To improve the market share through the launch of summer shoe
 To allocate resources effectively for project accomplishment
 To enhance the brand awareness of H&M and improve customer base
To have the effective accomplishment of the project goals, the manager needs to ensure that
responsibility allocation is being referred to properly. It will allow ensuring about the different
values so that key standards can be taken into account. It is also essential to focus on diverse
factors such as time, risk, scope, cost etc.
Cost of the project: It is referred to as the essential factor that assists in meeting the standard.
Evaluation of overall cost also needs to be accomplished so that project activities can be
implemented. 20,000 British pounds will be the project cost that will help in the effective
development of the product (Cleden, 2017). The project can be promoted to ensure that the brand
has an effective development.
The scope of the project: Key scope of the present project is to boost the performance of H&M
in the competitive market by launching summer shoe. It is also being referred to in the project
that an effective quality project is being offered to customers so that customer base can be
enhanced (De Carvalho et al. 2015).
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Time: Effective planning will be referred by the project manager so that resource allocation can
also be taken into account. It is also significant to have a proper allocation of time frame so that
objectives can be accomplished. The project will be started on 2nd March 2019, and completed
date will be 18th March 2019.
Quality: It is the essential aspect that assists in meeting the standards and makes sure that the
project is being completed accurately. Proper quality standards will be developed for the
successful launch of summer shoe. Project manager key responsibility will be to ensure the
quality standards (Hornstein, 2015). It will assist in effective development of practice and leads
H&M to meet sustainability.
Communication platforms: For effective communication, the manager will consider email and
formal meeting as a key tool. It will also to communicate the purpose of the project to team
members. Sharing of ideas and further standards can be taken into account.
Resources required: Resource allocation is required to meet the standards so that overall
practice can be accomplished. Classification of key resources can be as human, technological
and financial. If these resources are allocated properly, then it helps in meeting the objectives. A
skilled workforce and technological support must be in an adequate manner (Joslin and Müller,
2015).
Risks present: There is various risk associated with the project that needs to be referred properly
such as improper management of activities, fund allocation issues, lack of knowledge about
practices. Such kind of aspects impacts negatively on the effective development of standards and
practice.
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes
For meeting the standards and ensure that the overall project is being accomplished in a
successful manner the project manager needs to consider the project management plan. Also,
work breakdown also needs to be framed so that support to Gantt chart can be offered.
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Figure 1: Work breakdown structure
Gantt chart
Table 1: Gantt chart
Activity/days 3 5 8 14 17 20
Designing the plan
activities for the
development of new
product
Key resources
determination
Allocation of
resources as per
activities
The final decision
about resources that
are essential for
building brand
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Market research
application
Selection of design
and product layout
Final product
development
Promotion channel
selection and
decision
Marketing activities
development
Resource allocation
and management
Tracking the business
activities
Understanding the
customer trends

Suitability of
selecting the show
design
Market research
activities application
Understanding the
survey outcomes
The launch of the
product in the
market
Bringing changes in
practice
Table 2: Project milestones
Key Milestone Starting Time Frame Ending Time Frame
Selection of design and
effective development of the
summer shoe
2nd March 2019 4th March 2019
Designing a plan for resource
allocation
5th March 2019 6th March 2019
Organizing the resource
allocation activities
7th March 2019 9th March 2019
The decision about marketing
platform as the suitability of
market
10th March 2019 11th March 2019
Framing the strategies for
advertising
11th March 2019 12th March 2019
Customer responses
evaluation
13th March 2019 15th March 2019
Product launch at London
fashion week through
16th March 2019 18th March 2019
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organizing an event
According to a detailed evaluation of the plan, it can be said that project management activities
are well standardised. They are considering the plan, the project activities will be employed. To
meet the goals and objectives, the project manager will have activities in a sequence manner. By
having an appropriate consideration of the key stages, the project manager can complete the
launch of summer shoe in an adequate manner (Ika, 2015). Milestone plan also indicates the
information about the start date and end date of the project. All the activities implemented in
practice are according to the consideration of objectives. Through effective management of
activities, the H&M will be improving its brand awareness and ensure that the launch of summer
shoe is being accomplished in the desired manner. A project management plan is covering
activities in a standardised manner that assist in the effective development of key values so that
objectives can be accomplished. Time frame allocation is also accurate according to the key
framework of project management (Klein et al. 2015).
Table 3: Monitoring activities
Activity/Time Every day Every week
Monitoring and allocation of
controlling measures for
success of the project
Risk identification and
implementing the strategic
actions
Evaluating the market and
performance every week
It is essential for every project manager to have effective development of monitoring and
controlling activities. It helps in meeting the objectives of the project and ensure business
sustainability. By the monitoring scheduling plan, the project activities can be monitored
accurately. It is also significant to have monitoring of the key resources so that objectives can be
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met. According to Lientz and Rea (2016), resource management is also essential to meet project
standards. The manager has maintained resource allocation that has helped in attaining outcomes.
Operational values are being improved through considering resource allocation. Nicholas and
Steyn, (2017) have argued that identification of risk is also a critical aspect. Project manager of
H&M has also considered the risk assessment methods to analyse different risk that can
influence overall outcome. Project effectiveness might be affected by understanding the
loopholes that are associated with the project. By having activities to manage the risk, the project
objectives can be met. Patanakul (2015) has contended that monitoring is essential for every
project because it facilitates in meeting the standards. Through considering monitoring plan, the
project manager has effectively identified issues. The success of the project can be improved by
understanding the values that are identified under a monitoring plan.
To have the effective accomplishment of the project standards and objectives, the manager has
also considered methodology application. Information collection has also been referred to as a
critical aspect, so the primary investigation has been taken into account. Information has been
collected through survey and adequate application of sampling technique. Sampling technique
employed by project manager is purposive sampling (Sharp et al. 2017). The mixed methodology
has also been referred to to meet the standards of the project. 15 managers of H&M are being
referred to as survey participants.
c) Conduct research to generate knowledge which will form the basis for analysis of the scenario
posed in the brief
Theme 1: Technological resources can affect the effectiveness of the project plan
Table 4: Technological resources can affect the effectiveness of the project plan
Can technological resources affect the
effectiveness of the project plan? Frequency
Yes 12
No 3
11

Technological resources can affect
the effectiveness of the project plan
Figure 2: Technological resources can affect the effectiveness of the project plan
Theme 2: Factor can influence the practice of project management within H&M
Table 5: Factor can influence the practice of project management within H&M
According to you, which factor can
influence the practice of project
management within H&M? Frequency
Human resource 8
Physical resources 3
Finances 4
Human resource;
Frequency; 8; 53%
Physical resources;
Frequency; 3; 20%
Finances; Frequency; 4;
27%
According to you, which factor can
influence the practice of project
management within H&M
Human resource
Physical resources
Finances
Figure 3: Factor can influence the practice of project management within H&M
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