Managing a Business Project: H&M Summer Shoe Launch Report

This report examines Hennes & Mauritz (H&M)'s project to launch a summer shoe at London Fashion Week. It begins with an introduction discussing the impact of globalization on businesses, setting the context for H&M's expansion and product launch. The report outlines the project's aims and objectives, focusing on enhancing sales and brand recognition. A project management plan is detailed, including cost analysis, scope definition, time management, quality assurance, communication strategies, risk assessment, and resource allocation. A work breakdown structure and a Gantt chart are provided to visually represent the project's tasks and timeline. The research methodology section explains the use of both qualitative and quantitative research methods, with an emphasis on qualitative research, including data collection approaches like questionnaires. The report also discusses primary and secondary data collection methods. The goal is to provide recommendations based on research and data analysis to draw valid and meaningful conclusions and reflect on the value of the research in meeting stated objectives.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................2
Activity 1.........................................................................................................................................3
P1 Project aims and objectives....................................................................................................3
P2 Produce a project management plan......................................................................................4
P3 Produce a work breakdown structure and a Gantt chart .......................................................6
TASK 2............................................................................................................................................7
P4 Carry out small-scale research by applying qualitative and quantitative research methods..7
TASK 3..........................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques.....................................10
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................22
TASK 4..........................................................................................................................................23
P7 Reflect on the value of undertaking the research to meet stated objectives........................23
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
1

INTRODUCTION
According to rapid change in time, globalisation is playing an important role for both
small as well as large scale organisations. Companies can operates its activities due to
globalisation and it also gives a platform where they can communicate with various other
industries. Thus, it can be analysed that globalisation has supported companies in doing
expansion of their business operations in various other regions. Company taken in this present
2

research is Hennes & Mauritz, which is commonly known as H & M. It is a large fashion
company which design, manufacture and sell its product to retailers around the world. Company
is launching and marketing a summer shoe in London Fashion Week. Under this report, a short
research is being done for which aims and objectives is being made. Moreover, a project
management plan is also included so that a research person have an idea of tasks that are needed
to be done. Henceforth, according to this a valid conclusion will be given (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013).
Activity 1
P1 Project aims and objectives
Globalisation is a method by which organisation perform its operations of business at an
international scale. This also affects organisations which are running on small as well as large
scale as they can do expansion and also revenue generation. Therefore, it can be stated that as
there is more interaction between people, business and government across different countries,
there is a increment in ratio of world's economy. Moreover, along with this there are different
globalisation factors such as economic, culture, etc. that impacts directly on various function of
organisation like marketing, human resource, production and more. This can either be a positive
or a negative impact. H & M is creating a new summer shoe along with 3D printing at an
affordable price for its customers. They launched their shoes in London fashion week where
there is a huge number of public coming to event. Moreover with this, it will be also beneficial to
organisation in popularising themselves in country through selling unique products to their
customers. Company is creating a brand which is different from their competitors and therefore
they can influence more and more customers. This will also lead to earning high profits and
income (Crane and Matten, 201 3).
Aim: “ To launch new new shoe in London fashion week in order to compete with big brand and
enhancing business profit”. A Case Study on H&M.
Objectives: Objectives: To enhance sales of Hennes & Mauritz by 10% within 6 months after
launching new summer shoe in event of London fashion week.
3

P2 Produce a project management plan
Project management plan is a type of proof which is approved and formal, that could be
utilised in order to manage and maintain project in an effective way. It is kind of a document that
is needed to create, explain, put together and collaborate different functions of planning in an
appropriate manner. Moreover, it will also provide information and details which are in context
with cost, risk, resources, communication and more in project. Here, related to H&M, this will
assist in taking and initiating correct decisions (Den Hertog, Van der Aa and De Jong, M 2010).
Along with this, it will be beneficial to companies so that they can analyse the affect in a positive
manner on ethical, culture as well as economic factors of globalisation in order to business
operations with aid of human resource, production, finance, operation and marketing. There are
various aspects of project management plan that has been described below.
Aspects Description
Cost It is important for every organisation to determine and incurred cost to
do the project in an effective way. Here, related to H&M, it is important
to analyse cost related to different operations of business such as
manufacturing shoes, labour's wages and many more activities. If the
cost will be predicted in a suitable manner than it will help in developing
an effective business plan that will help in successful implementation of
a plan. Cost of project can be near about €6000 by the researcher
(Eckerson, 2010). Since it is not possible to estimate actual cost of doing
expansion globally but organisation is required to incurred approximate
£100 million in order to effectively finish this project.
Scope This can be utilised in order to determine opportunities that are related to
concept of project in future time. This would be helpful for H&M, as they
can expand their operations of business and also make advantage of
opportunities which are being needed. They must determine impact of
different factors of globalisation so that they can wider their scope. With
this firms are able to provide good quality products and services to its
consumers. Main scope of this report is to determine different opportunities
that are beneficial in order to implement project in an effective manner
4

( Gebauer, Edvardsson and Bjurko, 2010).
Time This is another important aspect to analyse approximate time which is
needed to do each task of project in a proper way. Here in relation to H&M,
report need a lot of time to complete all activities and will also help in doing
different functions and activities effectively and efficiently. The
approximate time taken for this project is 2 months within summer period in
order complete in allotted time period. Near about 6 months will be needed
in order to complete the globalisation process.
Quality Main aim of making this report is to give good quality products and
services so they they can fulfil the requirements of customers and also
sustain a standardised quality of products. In relation to H&M, there are
different factors such as ethical, cultural and economic that will help in
improving the quality of products and functional procedures. When
company will provide a good quality product it will lead to revenue
generation, profitability and also give competitive advantage to it (Lai
and Ong, 2010).
Communication This is an essential aspect in a company that helps in developing and
implementing project effectively. A proper communication of workforce
will give an advantage to H&M company that will also assist in
determining loopholes that impact the success of an organisation. An
effective collaboration and communication will lead to successful
completion of the project. In order to globalise H & M telecommunication
and formal emails would be utilised while interacting with staff members.
Risk With existing business environment, each project involves some risk factors
which are connected to results of plan. In relation to H&M, they should
determine different risks types like ethical, economical and cultural that
impacts activities and functions at a major level. There are many risks that
are included in implementing this research for example time, cost, quality
and many more.
5

Resources When a research is being conducted, investigator's responsibility is to
gather and collect resources that are necessary to do operations of
business in a proper manner such as techniques, equipments and
financial resources. Through the help of these resources an organisation
can grab a higher rank and also earn a higher profits in an effective
manner (Incelli, 2013).
P3 Produce a work breakdown structure and a Gantt chart
Work breakdown structure – This is a structure or framework under which entire
project is being sub divide into smaller parts so that it could be easily managed. Moreover,
work breakdown structure simply means breaking the tasks within a project in a manageable
and easy way while doing its application. It's a timeline which shows for duration of time
that is required by a project to run. In Work breakdown structure's diagram, scope and
structure is being represented graphically. Graphic box which is given at the top analyses the
entire project (Jones and Lubinski, 2012). Moreover, with this individual sub factors are
being given that describes the work. They are created according to their deliveries and
project phases. Work Breakdown structure of this research is being given below.
Gantt chart - This is representation in a graphical manner that assist in monitoring,
coordinating and planning specific activity under a research. They are beneficial in
6

scheduling and planning project and also determine duration of time which is taken in order
to complete a project. It also identify resources that are being required and set order for
successful completion of a task. Gantt chart of this research is being mentioned below.
7

8

TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
While implementing this research, it is important for research-makers to consider
research methodology. This would be helpful in organising, converting and sorting authentic
details and information that are affiliated to research in a proper manner. Moreover, there are
two main methods which are quantitative and qualitative that are being used by research person
while doing the research. Besides this, research methodology includes analysis of data, design
investigating and many more. These factors are being elaborated below ( Kankaanranta and
Planken, 2010).
Qualitative research method – This method is utilised to collect and gather
authenticate figures as well as facts in order to complete a project successfully. This
involves focus group , observation and interview. This would be helpful in determining
perception of different respondents who provide response to products and services of an
organisation. Qualitative research method are developed in a manner which will be helpful
in revealing the view point as well as behaviour of targeted customers towards particular
topic.
Quantitative research method – This is a method that basically concentrates on
gathering information through open ended or doing a conversation interaction. This kind of
research method gather essential figures and facts which can be utilised in formulas which
are represented in a numeric or mathematical form along with statistical approaches.
Research can be analysed as a leading approach in order to have accurate results which are
related to data and information. By conducting an investigation, a company can gather data
and information in an effective manner. Along with this, research helps in giving capable
replies to every interrogation in an effective manner (Lin and Chen, 2012). These kinds of
tools and methods can be used by an organisation in a questionnaire form, observation,
records and interviews. This type of research method is suitable which helps in bringing out
solutions which is best possible to similar kinds of problems with the aid of numeric data.
Under this research, method which is implemented is qualitative research to gather
and collect correct details and information for successful completion of the project.
9

Primary data collection method – It is an important kind method used for
collection of data that can be implemented by research person while framing accurate results
and also bring out valid conclusion. It is important because researcher can do investigation
that remains accurate in nature. Research help in providing fresh matter that can be helpful
in obtaining accurate outcomes and results. In this present research, a research person have
used these methods along with questionnaire approach that is being selected that can carry
out information from stakeholders of organisation (Shang, 2012).
Secondary data collection method – It is that method of collecting data which can
be utilised to collect and gather adequate figures and facts by the use of journals, books,
magazines and many more published methods. This can be done with assist of writers,
scholars and authors. Research can be done according to previous information and details. It
can be helpful for a company as this process requires less time and cost.
Data collection – Under this, a research person usually gather and collect data as well as
information from various kinds of respondents to adopt methods of data collection that
involves primary and secondary method (Smith, 2011).
Questionnaire – It is a combination of various kinds of questions which has been created
and formulated by a research person so that they can analyse the view point of different
respondents to obtain adequate results. In this present report, the sample size taken is 30
respondents.
Questionnaire
Q.1. Are you aware about the concept of globalisation?
 Yes
 No
Q.2. Is globalisation helpful in launching new products (summer shoe) of Hennes & Mauritz
company?
 Agree
 Disagree
Q.3. What are importance of launching new products in international market place?
 Gaining high income and revenue
 Improvement in reputation of organisation
Q.4. What are the challenges faced by Hennes & Mauritz while launching new product
10