H&M Marketing Presentation: SWOT, PESTLE, and 4Ps Analysis

This presentation provides a comprehensive analysis of H&M's marketing strategies. It begins with an introduction to H&M, its founding, and its core business. The presentation then delves into key management concepts, including supply, plan, operational, and strategic management. It explains the distribution channels used by H&M. A significant portion is dedicated to a SWOT analysis, highlighting the brand's strengths, weaknesses, opportunities, and threats. Furthermore, it includes a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing H&M. The marketing mix, focusing on the 4Ps (Product, Price, Place, and Promotion), is also discussed. The presentation concludes with a summary of the key findings and includes a list of references. This assignment is available on Desklib, a platform offering a wide array of study resources, including past papers and solved assignments for students.