The Cliff at Dinham: HM 601 Consultancy Project Report Analysis

This report provides a comprehensive analysis of a consultancy project undertaken for The Cliff at Dinham, a 3-star hotel in the UK. It explores the causes and effects of managerial challenges in the hospitality sector, including competition, hiring difficulties, and infrastructure issues. The report identifies various industry-specific managerial problems such as uncertain futures, performance monitoring, and technology adoption. It presents proposed actions for the firm, emphasizing market analysis, HR policy changes, and effective leadership strategies. The report concludes by highlighting the importance of proactive management and the role of consultancy in addressing these challenges. References to relevant books and journals are also provided.

HM 601- Consultancy
Project for Hospitality
Management – Report

INTRODUCTION
Hospitality management is dynamic and changing
takes place according to the trends in market.
Implementing a consultancy project for
hospitality sector is not easy and requires a
proper planning to execute the project in
appropriate manner. The cliff at Dinham,
headquartered in UK is 3 star hotels which
provide variety of food and beverages.

CAUSE AND EFFECTS OF MANAGERIAL
CHALLENGES IN HOSPITALITY SECTOR
Causes
Growth and entry of new business- In
hospitality industry, many new business of
the same field are growing at rapid level and
this cause a problem for The Cliff at Dinham
because more the growth, higher will be the
competition in the sector (Cabral, 2019).

Recruiting & hiring- Further, when it comes to
hiring talented staff it become difficult for
hospitality management to search the skilled
employees. In relation with The Cliff at Dinham,
they face such problems because of which profit
and sales revenue get affected.

Effects
Infrastructure- This includes management, staff
members, processing and production process etc.
In relevance with The Cliff at Dinham, when
trends changes in market, it affected the whole
infrastructure of the management and business.
This leads to reconstructing and redesigning of
infrastructure (García-Lillo, 2016).

Productivity- Hiring the efficient staff and
employees in the organisation is beneficial
for business because inefficient staff work
with low pay and also decreases the
productivity of firm at deeper level.

Challenges
 The chosen enterprise face
challenges such as difficulty in
decision making.
 Also, it is possible to find efficient
workforce for the work or task.
 Moreover, in selected entity is
unable to attract customers due to
rise in competition.
 Resources and sources for business
are difficult to find in the market.
 Furthermore, it is also not easy to
access international market.
Time frame and Cost
 For a determining time frame for a
project, a detailed analysis and
statictical data will be used.
 Completion time period will be
around 5-12 months.
 Cost which occurred during project
is in between average monthly sales
revenue of firm.

MANAGEMENT THEORY, ANALYSE &
INTERPRET VARIETY OF COMPLEX INDUSTRY-
SPECIFIC MANAGERIAL PROBLEM & ISSUES
Management theories are important because
they help in solving and issues and
problems of management as well as assist
them in making effective decisions. There
are various types of management theories
such as scientific management theory,
system management etc

In industry there are various types of industry –specific managerial
problems and issues which are discussed below-
Uncertain future- In industries, market and trends are changeable and
dynamic in nature. This is the major problem in hospitality
industries that managers are unable to predict the future events. It is
not easy but effective measures are to be taken or consultancies are
to be hired to be prepared for uncertain activities (Kužnin, 2017).
Monitoring Performance- In industry, it is difficult to measure and
monitor the performance of every employee. S, to measure
performance KPI’S are used for evaluating performance in
management. In relevance with The Cliff at Dinham, due to
unskilled employees it is not possible to use KPI’s in effective
manner.

Technology- In hospitality industry, it is not easy for firm
to use advanced technology in management. This is
because high level of skills and expertise is required to
implement technology in management. Thus, in
relevance with The Cliff at Dinham, due to cost
expensive they use limited and out-dated technology
software in the business which is a big issue (Vartianen,
2019).

PRESENT PROPOSED ACTIONS FOR FIRM
DECISIONS
As project consultancy for The Cliff at Dinham, it
has been analysed that there business is getting
affected by managerial problems and issues a
lot. It is essential for business to focus on such
managerial problems so that functions and
operations are carried out in proper manner.
Proper planning and effective decisions should
be taken to deal with such problems.

To analyse the future events and situations it is important
for The Cliff at Dinham to conduct the proper market
analysis so that information as well as knowledge is
gained which can be used in future perspective.
Further, industry should change their HR policy and
procedures so that employee become motivated and put
more effort towards the business. This will leads to
improvement in overall growth and development.