HM607 Group Presentation: Conference & Exhibitions Management

This presentation provides an overview of conference and exhibition management practices in Edinburgh, Scotland. It highlights Edinburgh's suitability as a location due to its tourism and historical significance, discussing the key purposes of conferences and exhibitions within the hospitality industry, emphasizing their role in bringing together people with common interests for discussion and networking. The presentation also identifies issues related to planning these events, stressing the importance of understanding the field for effective event design and location selection. It concludes that Edinburgh is highly effective for managing conferences and exhibitions, utilizing various business strategies, and suggests this project aids in the management of such events. The document references books and journals.

CONFERENCE &
EXHIBITIONS
MANAGEMENT

TABLE OF CONTENT
 INTRODUCTION
 DESCRIPTION OF THE LOCATION
 KEY PURPOSE OF THE CONFERENCE AND EXHIBITION
 PRACTICES OF CONFERENCE AND EXHIBITION IN EDINBURGH
 CONCLUSION
 REFERENCES

INTRODUCTION
 Conference are generally the large events in which the like-minded people
participate for a particular industry or group for the establishment of the
information which is set for learning and networking.
 For this project the chosen city is Edinburgh which is a city in Scotland.
 In this project a critical examination of the key purpose of the conferencing
and exhibition has been shown.

DESCRIPTION OF THE LOCATION
 Edinburgh is a city in Scotland which is also known as its hilly capital.
 It is a city will lots of old towns and elegant Georgian new towns which have
different types of gardens and neoclassical building which is the reason this
city is very famous for tourism.
 This city also has a Edinburgh Castle which was the home to the Scotland's
crown jewel and the stone of Destiny.
 This castle was utilized by the rulers in the Scottish history.

KEY PURPOSE OF THE CONFERENCE
AND EXHIBITION
 Conference is the part of the events sector which also comes under the hospitality
organization.
 In this business the organization focuses on the bringing together the people of common
interest which want a space towards the discussion of issues and ideas which are related to
the specific topic.
 There are no limitations to which the conferences can be held as it can on any topic which
requires the intensive time for planning and resourcing.
 Exhibition is the public display of a work of art or item of a certain interest which is held
at a location that can be considered to be the trading out of the fair and sculptural practices.

PRACTICES OF CONFERENCE AND
EXHIBITION IN EDINBURGH
 These two are a type of event which can be planned or practices in a give
location.
 These events are a huge part of the hospitality industry which is continuously
growing specially in Edinburgh.
 In this city there are lots of view points where the visits of the tourists is very
high.
 The specialties of these types of events is that they can be focused on
anything. It can be related to music, sport, learning or luxury events around
the world which is the generation of the billions of the revenue and changes
in the businesses.

CONTINUE..
 The reason for focusing on the organization of conference and exhibitions in
this city are,
 Identification of the issues which is related to the exhibition and conference
in which the topic of the study will be discussed.
 It is essential for the business to understand the field of conference or
exhibition which will help the in the designing of the event.
 It is also a way in which the location of the event can be selected.
 Organization of the group which is to start the annual gathering.

CONCLUSION
 With the help of this project it can be concluded that this city is very effective
for the management of the conference and exhibition.
 This project helps in the management of these events with the help of
different strategies of the business.

REFERENCES
 Books and Journals
 Benfield, D.M., and et.al., 2020. VR Utopia: Experiments in Radical Community
for Artists, Designers, and Social Researchers (working title). In Art as Social
Practice: Technologies for Change (p. tbd). Routledge.
 Li, Y. and Wang, H., 2017, May. Construction of Urban Tourism Image Based on
Design Thought. In 3rd International Conference on Arts, Design and
Contemporary Education (ICADCE 2017) (pp. 415-417). Atlantis Press.
 Rangiwai, B., 2020. The potential effects of COVID-19 on research interviews in
Year 2 of the Master of Applied Indigenous Knowledge programme at Te
Wānanga o Aotearoa in Māngere. Te Kaharoa. 15(1).