Contemporary Hospitality Industry: Trends, Factors, and Analysis

This presentation provides a comprehensive overview of the contemporary hospitality industry. It begins with an introduction to the sector, emphasizing its growth and importance. A PESTLLE analysis is conducted to examine the political, economic, social, technological, legal, and environmental factors influencing the industry's development. A SWOT analysis is presented to assess the strengths, weaknesses, opportunities, and threats facing hospitality businesses. The presentation explores the impact of external factors, such as economic changes and political instability, on the industry's development. It then delves into current and potential trends, including technological advancements and a focus on health and well-being. The impact of external factors on these trends is also analyzed. The conclusion summarizes the key findings, highlighting the industry's contribution to economic development and its adoption of new technologies. References are provided to support the analysis.

Contemporary
Hospitality Industry

Table of content
• Introduction
• PESTLLE analysis that affect development of hospital
industry
• SWOT analysis that help business concerns
• Impact of external factors on development of hospitality
organisation
• Current and potential trend in hospitality sector
• Impact of external factor on current and potential trend
• Conclusion
• Reference

Introduction
In present, hospitality sector is growing fast by providing different types of
food and other services. It is one of the primary industries all over the world
which maintain the relationship between guest and host. This sector mainly
provides lodging and accommodation to people who travels and needs shelter
for spending days.

PESTLLE analysis that affect
development of hospital industry
PESTLE analysis stated as framework of macro environment which is used by
organisation to scan the environment and strategic management. The Magazine hotel is
providing variety of foods and beverages that attracts customers, increases productivity.
The PESTLE analysis of respective hospital industry is defined as:

Continued...
Political: The key success of any industry is political stability which is applicable on
hospital and other industry. Due to Brexit all industries has faced problems that
influences the business operations negatively.
Economical: National economic factors are impacting on business of Magazine and
contributing in the economic development of country. For instance, at the time of
Olympic in 2012 al most all hotels were occupied and booked for whole period that
helped to developed the economic growth of UK.

Continued...
Social: Changing in customer demand, lifestyle and culture affect the
development of hospital industry.
Technological: Hospital industry is dealing with potential for innovation and
changes by including new technology in order to develop the hospital sector.

Cont..
Legal: Respective hotel industry is following all legislation which are
related to hospital industry and employment that helps to perform all
business activities.
Environmental: Hospital industry involves range of environmental
activities that not only creates pollution, but also disturbs animals and
related environment.

SWOT analysis for hospitality industry
SWOT analysis is internal tools that is used by business concern to know the strength and
weakness of their business. The SWOT analysis of hospitality Magazine is defined as:
Strength: Magazine hospital industry safe and clean accommodation for people that attracts
them. It has variety of hotels across the world in which customers get decent rooms.
Weakness: Magazine charges high hotel rates for a single night that limits economic class of
people to avail such services.

Cont..
Opportunities: More booking and travelling options due to globalisation that helps to
grow the hotel.
Threats: Political instability and change in macro economic climate is threats for
Magazine hotel.

Impact of external factors
There are several factors which are related to external, impacts on development of
Hospitality magazine. For example, a slight changes in economy can make
customers to spent less or more in hospitality sector so, it impacts negatively on
development in case of decline in economy.

Implication of current and potential trend in
hospitality industry
Current and potential trend in hospitality sector:
Current trend:
Tech explosion: In current, major part of guest are comfortable to use apps, mobiles
or hotel websites in order to book any hospitality services.
Potential trend:
Increase emphasis on health and well being: Travellers are expecting innovation
wellness options that make feel them good.

Cont..
 Impact of external factor on current and potential trend
After critical evaluation it has been stated that external factors such as political, economical,
social, technological, legal and environmental impacts on current and potential trend of
hospital sector. For instance, Magazine Hotel are using new technology, government
legislations and environment safety rules which are consider in potential trend attracts
travellers to get innovative services which helps to develop the hospitality sector. Moreover,
inflation rates, employment rules and changes in lifestyle are involved in current trend that
can impact negatively on business activities by changing in all above factors.