HND Business: Organizational Behaviour Analysis of BBC Broadcasting

This report provides an analysis of organizational behavior within BBC Broadcasting House, focusing on the impact of culture, power, and politics on individual behavior, as well as the effectiveness of motivational techniques for improving team performance. It begins by examining the BBC's earlier power culture and its effects on employee satisfaction and loyalty, contrasting it with the more recent adoption of a personal culture that emphasizes employee empowerment. The report then explores how motivation theories, such as Maslow's hierarchy of needs and Herzberg's two-factor theory, can be applied to enhance team effectiveness and achieve business goals. Finally, it discusses different types of teams and their importance in resolving issues and improving coordination within the organization, ultimately aiming for enhanced profitability and sustainability.

Organizational Behavior

Table of Contents
Introduction......................................................................................................................................3
Part 1................................................................................................................................................3
Task 1...........................................................................................................................................3
Task 2...........................................................................................................................................4
Part 2................................................................................................................................................7
Task 3...........................................................................................................................................7
Task 4...........................................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Organizational behavior can be defined as activities of management where managers
understand, predict and make effective control over behavior of individuals so that they be loyal
towards the brand and sustain in the firm for longer duration. Present report is based on BBC
new broadcasting house (Bolman and Deal, 2017). Company has created healthy workplace
environment where people like to work. Current assignment will discuss organizational culture
in BBC. Furthermore, it will explain impact of culture, power and politics on individual’s
behavior. In addition, study will evaluate effectiveness of motivational techniques to improve
team performance. Barriers to effective performance will be explained in this report.
Part 1
Task 1
P1 Earlier organizational culture of BBC
Organizational culture can be defined as set of assumptions, beliefs which influence the behavior
of employees in the workplace (Pinder, 2014). Every firm has its own culture and beliefs and
accordingly entity guides and treats its workers. Handy has given model of organizational
culture. According to this model firms can have four types of culture; power, role, task and
person.
 Power culture: It is the type of culture in which power of decision making is in the hand
of few higher authorities only. They are the person those who make decisions for the
further operations of entity (March, 2013). They are essential part of business units and
decision maker on an entity. They allocate responsibilities to all workers as per their
capabilities and skills. In such type of culture employees have no power to say anything.
They just have to follow instruction of their seniors. Power culture bound the employees
to follow rules and regulations, these people can not share their views with management
(Lammers and Hickson, 2013).
 Task culture: It is another type of culture in which task is the main consideration aspect
for the higher authorities. In such type of culture two or four people work together as
team in order to complete the task in effective manner within specified period of time.
Higher authorities pay more attention on completion of task and innovative ideas rather
than strict rules and regulations (Besharov and Smith, 2014).
 Person culture: It is the type of culture in which employees pay attention on their own
rather than firm. Employees are not loyal towards the firm and they work in the
organization just for the money. In such type of culture if competitor gives them more
salaries then staff members can leave their jobs easily (Baicker, Cutler and Song, 2017).
 Role culture: It is another type of culture in which managers allocate work to the
employees as per their capability, qualification and interest. In such type of culture
people feel motivated and they accept challenges. This culture believes that power come
with responsibility so everyone is required to fulfill their responsibility effectively
(Schaufeli and Taris, 2014).
Earlier BBC were having power culture where higher authorities were decision
makers and employees were not having any rights to discuss any issue with management. All

staff members had to complete their allotted work by following instruction of higher authorities.
At that time if the person has any issue then they were not able to discuss their problems with
management (Barlow and et.al, 2016). Smith observed that people are demotivated and not loyal
towards the brand.
b) Influence of culture, power and politics on individual’s behavior
Culture, power and politics have high impact on business performance and behavior of
employees. BBC has made changes in its working process which has supported in making people
loyal and make them happy in the organization. In the past few years BBC was having power
culture. Due to this culture employees were not happy in the workplace. They were thinking to
leave their job soon (Morgenroth, Ryan and Peters, 2015). It was because management were not
having any concern for their workers. Under the direction of direct -general since summer 2015
BBC has decided to change its culture. Such type culture was having positive impact as well
because following rules and regulations helps in reducing conflict situation in the workplace. But
due to power culture people were not satisfied with the brand and they think to leave their job
soon. This negative behavior impact on their working performance as well. For example, if BBC
does not give freedom and rights to staff members then they will be dissatisfied and they will
move to other firms soon (Lichtenberg, Lachmann and Fosshage, 2016). But now a day’s
company has changed its culture and has adopted personal culture where management gives
freedom and decision-making rights to its workers so that they feel happy and comfortable in the
workplace. This supports the firm in making them loyal and influencing their attitude as well.
Good culture assists in enhancing efficiency level of employees and improving their
productivities as well (Barlow and et.al, 2016). For example, if BBC attend its customers after
completing working hours as well then consumers will be positive and it will enhance reputation
on entity to great extent.
Power is another element which can influence behavior of individual in the working
place. Managers has high power, if they utilize their power well and involve employees in
decision making process then it will develop bonding between them. By this way staff members
will accept any changes soon and they will corporate with the higher authorities. On other hand
if the person who has high power, but individual creates trouble then it will make them
employees negative (Lammers and Hickson, 2013). In such condition people will resist any
change and they will not support higher authorities.
Workplace politics is another most important element which may influence behavior of
individual. For example, if any manager of BBC wants to become more powerful than individual
can adopt negative way to achieve its goal. This may change behavior of other employees and
they may become negative towards the brand as well (Bolman and Deal, 2017).
Now a day’s healthy culture has been developed in BBC where employees are happy and
they like workplace environment. Cited firm now giving equal rights to all employees so that
they can share their feelings with management. They feel positive and like to sustain in the entity
for longer duration (Schaufeli and Taris, 2014).
Task 2
a) Theories of motivation

Motivation can be defined as psychological process that increases excitement in the person
and individual take positive action to accomplish the goal (Baicker, Cutler and Song, 2017).
There are various motivational theories, Maslow’s hierarchy theory is most common theory in
this respect. It defines different needs of person:
Figure 1maslow theory
Source: (Maslow's Hierarchy of Needs , 2017)
o Physiological needs: It is the first requirement of the employees in which
individual requires food, water, shelter to live its life. These are basic amenities of
human life without these elements individual cannot survive easily (Morgenroth,
Ryan and Peters, 2015).
o Safety needs: It is another need of individual which includes safety, protection.
BBC is required to provide job security, financial security to its staff members so
that they feel motivated and perform their duties perfectly (Lammers and
Hickson, 2013).


o Social needs: It includes love, affection, care etc. Higher authorities need to create
such environment where employees of BBC feel happy and encouraged. This may
bring new energy within them and they may become loyal towards the brand.
o Esteem needs: Confidence, self-respect etc. are part of this need, Company needs
to provide them such environment where their confidence can build up (Maslow's
Hierarchy of Needs , 2017).
o Self-actualization need: It is another type of need which pay attention on growth
and self-contentment. By fulfilling these needs of employees, BBC can encourage
them and can make them loyal towards the brand.
Apart from this, Frederick Herzberg has given two factor motivation theory which
pay attention on two major factors; hygiene and motivation. By meeting with these needs
cited firm can boost energy of workers.
Process theory of motivation are as following:
 Goal setting is the great concept which states that if firm set its goal properly then
company may have linked this goal with task performance. Specific and
challenging goal supports in completing task in effective manner and gaining
desired output. Goal setting theory of motivation has several features:
 Specific and clear goal can support in gaining expected results. Whereas
unambiguous can fail the firm in achieving its objectives (Barlow and et.al, 2016).
 Realistic and challenging goal motivates the person and boost them to put hard
efforts for achieving aim of the firm. As the goal is challenging then it may give
more greater rewards.
 Employee participation is another essential feature of this process theory. It
defines that if BBC involve its employees in decision making process then it may
support in meeting with its goal (March, 2013).
Goal setting theory is great tool, BBC can take support of this model to complete
the work quickly and effectively. Cited firm can provide attractive incentives to its staff
members for improving their performance level.
b) Things to improve effectiveness of team
Motivation is the tool that can support in encouraging the person to perform well and work as a
team effectively. Hertzberge two factor theory pays more attention on motivation and hygiene
factor. BBC needs to provide job security, protection to its employees so that they feel
motivated. By this way employees will like the workplace environment and they will put their
hard efforts to accomplish goal of cited firm. But if company does not give then necessary
rewards then it may demotivate them which may harm their performance (Bolman and Deal,
2017). After that they will not perform their duties well and team will fail to accomplish their
goal on time. Maslow is another motivational theory which pays attention on five different needs
of human being. BBC needs to fulfill these requirements in order to encourage the workers so
that they work together as a team and contribute well in achieving goal of the company. This can
enhance job satisfaction and individual will perform their duties well. This can support in
effective team and improving their performance level (Lichtenberg, Lachmann and Fosshage,
2016).
c) Improved level of performance in achieving business goal

BBC is aiming to be leading news channel in this field. It wants to enhance its
profitability and sustainability to great extent. For meeting with this goal, it is
essential that skilled employees retain in the organization for longer duration and
perform well in the workplace. BBC needs to motivate them by fulfilling their
monetary and non-monitory requirements. This can make the people loyal
towards the brand and they will put their hard efforts to achieve goal of the
company (Baicker, Cutler and Song, 2017).
Motivation can support BBC in reducing conflicts situation and can
improve team performance. This effective coordination and communication can
help in getting desired results. Motivation is the great tool that can be beneficial in
attracting more people towards the brand and retaining them in the workplace for
longer duration. Skilled employees will utilize their knowledge well and will
contribute well in achieving goal of business unit (March, 2013).
Part 2
Task 3
a) Explain types of team and their importance
Team working is the most effective way to complete any task within specified period of
time. There are various types of team:
 Problem solving team: These are temporary in nature and pay more attention on resolving
any issue soon. BBC was facing the issue where employees were not satisfied with the
working culture of entity. In such manner if BBC build problem solving team then they
may work to identify needs of employees and resolving their problems (Bolman and
Deal, 2017).
 Virtual teams: It is another type of team in which team members coordinate with each
other through digital media rather than coordinating face to face. Managers of the cited
firm can combined skilled persons from different geographical locations and can utilize
their skills well by forming virtual team. This may help in achieving goal of the company
soon (Tuckman Forming Storming Norming Performing model, 2017).
 Cross-functional team: It is another type of team in which other team members
collaborate with other departments in order to complete particular task. This can support
in completing new product on time with efficiency.
It is essential to have different types of team in the organization. BBC has many competitors
those who are providing quality services to customers. It is essential for the cited firm that to
build a team of different people those who have different skills. If they work together then brand
name of the entity can be spread across the world. Apart from this, different teams can support in
resolving any issue and handling consequences effectively. By this way BBC will be able to
achieve its goal soon (Schaufeli and Taris, 2014).
b) Team development
Team development is the essential task that may support the entity in accomplish its goal
effectively. Tuckman has given team building model which has four phases:

 Forming: It is the first stage in which employees highly depend upon leaders and they
need guidance of them. In this phase people are unaware with their roles and
responsibilities. It is responsibility of leader of BBC that to make the team members
aware with common goal and make them understand with their role and responsibilities
(Pinder, 2014).
 Storming: It is second phase of team building in which people are clear with role and
responsibilities but many issues arise in front of them due to which they fail to perform
their duties well. In this condition team needs to be focused and they need to be strong
 Norming: It is next stage in which people are well aware with their responsibilities and
big decisions are taken with the concern of all group members and small decisions can be
taken individually. All people respect each other and perform their duties well (Schaufeli
and Taris, 2014).
 Performing: It is the last phase where strong team has been developed and all people are
aware with goal of this team. They work accordingly and do not interfere in other’s work.
This helps in getting desired results.

Figure 2Tuckman's team development theory
Source: (Tuckman Forming Storming Norming Performing model, 2017)
By following this team development model BBC can build strong team and can
accomplish its objective effectively.
Task 4
a) Effectiveness of path-goal theory in improving team performance
Path goal theory is the leadership theory that helps in raising team performance and
productivity of team members. This model states that leaders need to clarify the way to
subordinates so that they can perform in that direction. Leader need to remove all roadblocks so
that team members of BBC can perform their duties well and can complete given task within
specified period of time with quality (Barlow and et.al, 2016). Path goal theory suggest four
different types of leadership that can help in improving team performance and productivity.

 Supportive leadership: It is the type of leadership in which leaders of cited firm has to
support team members by creating friendly working environment. Leader need to
enhance morale of employees and should minimize barriers so that all members can
perform their duties well.
 Directive leadership: It is another type of leadership in which leader can direct thee
employees so that that can identify their lacking points and can enhance their
performance level.
 Participative: Leader needs to participate in action so that employees can perform their
duties well (Morgenroth, Ryan and Peters, 2015).
 Achievement oriented leadership: Leader needs to make challenging goal and need to
boost workers so that they put their hard efforts.
By following these leadership styles leader of BBC company can lead team members well.
This can boost the persons and can make them loyal towards the brand. After that people will put
their best efforts which will raise their performance and they will contribute well in achieving
goal of the firm.
b) Barriers to effective performance
There are many barriers which may hinder effective performance within BBC. They are as
following:
 Poor leadership: It is one of the common issue due to which employees fail to perform
their work effectively. If leader is unable to handle team then people will not perform
their duties well.
 Lack of support of top management is another barrier due to which employee cannot take
timely decision which affect their performance level (Pinder, 2014).
 Clear goal and objectives is another barrier that impacts on team performance.
Unavailability of effective HR practices create issue and demotivate workers due to
which their performance level get affected.
Conclusion
From the above report it can be concluded that organizational behavior is the tool that
helps in identifying and controlling the behavior of employees. Motivation is the great approach
that boost energy of workers and enhance their performance level. It makes the person loyal and
positively influence their mind. In addition, study has discussed about team building and team
performance. Tuckman team development model and path goal theory are effective approach
that helps in building strong and skilled team and raising their performance level as well. By this
way company may fulfill their objectives effectively and can raise their profitability.

References
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Online
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<https://www.simplypsychology.org/maslow.html >. [Accessed on 30th October 2017].
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