HND Business - Business Strategy

This project focuses on the strategic planning process within the context of business development, specifically analyzing the business strategy of VW AG. It covers various aspects such as organizational audits, environmental audits, stakeholder analysis, and the formulation of new strategies. The assignment aims to assess how business missions, visions, objectives, and core competencies inform strategic planning, as well as evaluate the effectiveness of techniques used in developing strategic business plans.

Business Strategy
University
BUSINESS STRATEGY
Student’s name:
Professors’ name:

Business Strategy
Table of Contents
Task 1.........................................................................................................................................3
AC 1.1 Assess how business missions, visions, objectives, goals & core competencies
inform strategic planning...........................................................................................................3
AC 1.2 Analyse the factors that have to be considered when formulating strategic plan:......4
AC 1.3 Evaluate the effectiveness of techniques used when developing strategic business
plans...........................................................................................................................................5
Task 2.........................................................................................................................................5
AC 2.1 Analyze the strategic positioning of VW AG by carrying out an organizational audit
....................................................................................................................................................5
AC 2.2 Carry out an environment audit for VW AG...............................................................7
AC 2.3 Assess the significance of stakeholder analysis when formulating new strategy for
VW AG......................................................................................................................................8
AC 2.4 Present a new strategy for VW AG:..........................................................................10
AC 3.1 Analyze the appropriateness of alternative strategies relating to market entry,
substantive growth, limited growth or retrenchment for VW AG...........................................10
AC 3.2 Justify the selection of a strategy for VW AG...........................................................11
AC 4.1 Assess the roles & responsibilities of personnel at VW AG who are charged with
strategy implementation...........................................................................................................11
AC 4.2 Analyse the estimated resource requirements for implementing a new strategy for
VW AG....................................................................................................................................12
AC 4.3 Evaluate the contribution of SMART targets to the achievement of strategy
implementation in VW AG......................................................................................................13
Reference list:...........................................................................................................................15
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Business Strategy
Task 1
AC 1.1 Assess how business missions, visions, objectives, goals & core
competencies inform strategic planning
The proper business strategy help for the further development and growth of the company
and create the appropriate market for the entire thing. While a business strategy can develop
the strong background for the company on the other hand the absence of it can be failed
approach for this. Dragon’s Den BBC has created their own business mission, vision,
objectives and goals so that they can able to work to the core competencies.
Vision:
i) Capture and work with the international brand so that it makes a strong step to the national
and international market.
ii) A progressive hold to the market for the internal and external specification of the company
Missions:
i) Some of the new capability get introduced so that they can connect to the other brands in
the market and able to face a progressive state.
ii) Working on the classic pitches for more development
iii) Airing to the international assessment and contribute to the globe
iv) Proper venture for the capitalists who wants to invest their money to the company and
create the particular exchange can work for equity
iv) Giving total security over the insurance and investment policy to the other companies
fetch successful business state.
Goals:
i) Create a good institution for assessing more business and generate the active site for the
other business to adjoin
ii) Forward the appropriate rules and regulations so that the commentary purpose can
maintained and progress for something more that can bring goals furthermore
iii) Basic business shapes and their presentation get created
iv) All the subjective important thigs will be introduced to the business and adjust for the
further progression of things such as business name, their productivity level, company’s net
profit and their investment purposes all need to reveal to the Dragon’s Den BBC.
Core competencies:
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Business Strategy
i) From the initial pitch the company take all the information so that the valid understanding
and acknowledgement get maintained and generate a necessary business progression.
ii) No interruption for the initial pitch can assess for the great strategic phrase for the
company and they are working more on that state so that their business can able to exceeds
iii) The potential broadcasting of things discuss for better assessment of things and the
outside investors get to face the proper environment for the negotiation of any deal within the
business process.
AC 1.2 Analyse the factors that have to be considered when formulating
strategic plan:
Strategic formation for the business is one of the most effective and efficient purpose that
create the business successful and work for the betterment of the business in a structural way.
The overall competitive strategy of the business create a proper positive background for the
access for the relative position for the business (Pigosso et al. 2013). The strategic formation
generate the company’s internal and external growth and development process other than that
it helps to scrutinize the weakness of the business. There most important things work for the
company strategy those are the industry itself like how it is planning for further things, their
market competition incorporate existing and progressive one and most importantly
culminating strengths and weakness. Developing the strategic plan for the company include
the basic understanding of-
i) Looking forward to the industry dynamics and several implications of the same so that they
can able to compete with the other businesses and Dragon’s Den BBC is creating their own
strategies for the development scope in the market.
ii) The industry dynamics are the important part for the company and while competing with
the other marketers the company is taking care of the several other risks facts about the
investors market.
iii) The competitive strengths and weakness of the company need to judge and assess for the
growth and development fact so that they can create their strategic point and put emphasis to
the competitive landscape for the entire business development.
iv) Considering various risk factors in the market it is essential that the company can generate
perfection by creating alternative strategies and consider them for the high value market
v) The strategic articulation needs to present there so that the company can pursue one strong
strategy over time
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Business Strategy
vi) Some of the powerful strategic initiatives can bring the major changes in the market so
that it can prove to be a stepping stone for the company
vi) After formulating the strategy it needs to put a strong assessment of things that can project
a positive financial projection for the company and judge the results in a possible way
AC 1.3 Evaluate the effectiveness of techniques used when developing
strategic business plans
Appropriate measurement of the strategic way and the organizational background need to
check so that it can come out with some of the best policies and create the best structure for
their further succession point (Guoyou et al. 2013). Both the internal and the external basis
need to judge and then assess for the entity in a strong circumstances. In order to bring the
strong strategic point it is essential to judge the market and the company as well. The
strategic formation for the company evaluate with the process of suitability, acceptability and
feasibility. The business planning for the Dragon’s Den BBC thus accept the facts for –
i) Strategic planning can chance the organizational face in a strong way to the customers and
to the market
ii) Sales and marketing effectivity can progress for the company’s own success point for the
individual investor and the company is investing their own finance for the later purpose of the
company
iii) The investors from different market scenario is creating their own valuable state so that
the company can bring a harmony between the market and the planning for the market can
able to maintain their commitment
iv) From the state sales plan to the regional basis of planning need to progress so that new
business strategy can bring development and growth and can refuse the offer for the
unsuitable investor
v) The involved business states and the more involved business contacts from both the sides
can advocate for better engagement in business
Task 2
AC 2.1 Analyze the strategic positioning of VW AG by carrying out an
organizational audit
Involve the procedure for the development criteria and the growth factor for the entire thing
generate the business environment and VW AG carrying out their business process in a
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Business Strategy
possible way. The company for their audit procedures and the systematic access of things
create the perfect positing to their organization and audit process culminate for five steps.
Setting up the stage for the company:
The industry working with the other manufacturers and the company progress in the market
with the formative view for the industry research technique. The backdrop of the industry and
the provision of the research method create the deep understanding for the better accession of
the process with the methodical approach of things (Roh et al. 2014). The creative procedure
and the innovation structure maintain for the several planning and procedure for different
market projection so that the company can focus to the operation and marketing structure.
Anonymous survey:
For the manufacturing company it is necessary that the employees get to face several
progressive criteria so that they can get to know the information that how the company is
getting ahead in the market area and how they need to state things with a functional
background (Matt and Rauch, 2013). The higher management and the employees will get to
face the logical assessment by the help of tracking key prospect for the entire organizational
innovation and creative sense.
Detailed interview procedure and their access:
Face to face interview across the organization provide detailed perspectives about the
innovation process and those answers from the employees help to access for the creative
background of the organization and their progression in different state. Innovation process,
their results, strengths and weakness, some of the positive factors and different industry
concern deal with the fundamental circumstances of the company that generate betterment in
profitability level.
Executive procedure and briefing statement:
The company presents with the idea that some of the desired findings from the research
technique and private executive briefing help for the entire effective purposes in the market
area. The comprehensive report that the company presents from their side create the
symmetric association of things that develop the better perspectives and cater their master
plan so that they can progress with the financial database, investment and the planning
procedure for different manufacturing unit. The company has initiated this procedure with 10
top action priorities, 15-30 key recommendations from the employees as well as from the
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higher management. Applying this projections to the business progression help to generate
and maximize the innovation proficiency.
The rapid adoption process:
VW organization engage the entire organization in a fun and dynamic creative and innovative
workshop. With a carefully structure and several collaborative activities the idea of better
manufacturing criteria promote and progress through acknowledgement and understanding
for speedy adaptation of different valuable things and the progression of some of the key
action culmination prospect (Mathiyazhagan et al. 2014).
The auditing procedure within the organization provide a clear, complete and accelerated
innovation technique for the internal and external background so that it can able to cover the
most strategic basis for the ultimate development of things (Reim et al. 2015). The things
incorporate strategies, company portfolio, master plan framework, different processes, culture
and well-built infrastructure.
AC 2.2 Carry out an environment audit for VW AG
The environmental auditing for VW AG can able to deliver the successful procedure for the
internal and external basis that generate the business procedure in such a way so that the
company can able to create their systematic progression in the market. The company has
focused to the different audit tests and that comprises of different actions like-
Compliance audit process:
In the compliance audit process the company will interrogate for the environmental legal
policies and several other legislation structure so that it can able to serve the company with a
pragmatic view of the manufacturing unit and create a deliberate standpoint for the entire
organizational growth (Baumgartner, 2014).
Product life cycle audit process:
As the company is dealing with the cars and taking care of the manufacturing proves so they
need that which product is going ahead in the market and what are the products and their
adjustable services that create the base for the market origination (Mellor et al. 2014).
Corporate audit process:
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The higher management level deal specifically with the planning of the different companies
dealings, plan for the business orientation and create a basic employee management structure
that progress for betterment with the industry.
Full management commitment:
As the employees are working for the company so it is necessary for the management that
they take of the different criteria of the workforce. Proper planning for the employees deal
with the human resource management that is to promote the employees for their good work,
serve them rewards when necessary and generate appropriate work culture for them so that
they can assess things with a coordination.
Select up the team and access them for ensuring the company objectives:
The company objectives need to fulfill in a systematic way and for that they need to assess
the employees in such a way so that the employees can stay motivated and serve the specific
work for the company and deal with some of the best possibilities coming for them.
Checking the professional competence:
The professional competence of people, those who are dealing with different department and
create perfection within the organization by their formative work culture can focus for better
growth and achievable objectives for the organization (Govindan et al. 2014).
Systematic usage of the protocols and set up the checklist:
As the manufacturing company follow up their own protocols for the operational and
organizational statement so they need to know their several competencies in the market. day-
to- day working criteria and write it down for the better engagement of things generate proper
efficiency that deal with applicable standard for the organization.
Interviews and site inspection:
Internal and external both the interview procedure are essential for the company as by
following this state it can create the understanding that how they need to progress in the
market by considering other aspect and competitors that they have outside (Powell et al.
2013).
Review of the records and documentation:
Documentation process including the record keeping procedure help the company to get to
focus on the future assessment and the logical foundation for the entire working basis so that
learning from the market information the company can gear it up for the better things.
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AC 2.3 Assess the significance of stakeholder analysis when formulating
new strategy for VW AG
The individual assessment for the better engagement of things generate the valid progression
and the further business development can be formed and stated. VW AG Company in order ti
generate their market base deliver the systematic foundation so that they can bring and
development prospect in the market. Dealing with the internal and external stakeholders is the
significant process that the company need to acknowledge so that they can able to form the
new strategy for the business and deal with the several factors. The stakeholders those who
are assess to the business with their ability to deliver the intended results and can able to
maintain a viability of its different services and products (Arvidsson et al. 2014).
Stakeholders Significance of the stakeholders
Customers Fulfilling the basic expectations so that
company can able to serve proper services
and products for them
Management Motivate the employees for better
achievement and maintain the
organizational relationship by the help of
long term consideration of things with a
appropriate strategy
Partners of the business Generating the partnership status for the
balance of the business and the achievement
for the different business component
connect with the several business
partnership.
Supply chain assessment Integrity purposes for the business
formulate for the better engagement of
things and the benefit get measured in this
procedure
Retailers Fair and maintenance of the management
practices with the retailers emerge as an
essential practices that share proper benefit
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Distributor With different engagement for the business
and the work procedure for the organization
deal with the ability generate stakeholder
analysis when formulating new strategy for
the final things.
AC 2.4 Present a new strategy for VW AG:
New strategy formulation for VW AG Company can provide them all new basic strategic
view for the entire organization that deal with the competitiveness in the market and initiate
for the superior manufacturing purposes. In the market, several number of growing
infrastructure and create up competencies so that the Total Quality Management get
maintained and acknowledged. While formulating the strategy, the important procedure that
VW AG need to take up is their just in production purposes, design for manufacturability and
progress with the lean manufacturing technique, create a benchmarking, reengineering and
the proper team approach for the entire thing. Different measures in the manufacturing
company deal with the efforts and the different surveys conduct for the higher management
perspectives and it depends for the effective phrase of the company. For maintaining the
competitive advantages the company needs to seek for the better market engagement with the
best practices for implementation of best approaches. Strategy in the management practices
conceptualize the continuous improvement and state for the world class business practices
create the one improvement state for the further growth and development practices (Lieder
and Rashid, 2016). Manufacturing state is the important category to the strategic management
state and core business possibility learn for the different core competencies. Skill, capabilities
and substances achieve for the possible several developmental facts and the state of the
consequences deal with the intended direction and tend to focus for the solutions in the
market.
AC 3.1 Analyze the appropriateness of alternative strategies relating to
market entry, substantive growth, limited growth or retrenchment for VW
AG
The alternative strategies can able to progress for the final culmination of several things that
focus on the growth factor of the company and deal with the logical functioning of the
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company. The achievement of the company can curved in a proper matter by the help of
proper targets and get to know the information about the entire market process so that it get
adjacent with the better company acquisition (Chong, 2014). The alternative strategies that
relate to retrenchment, substantive growth and limited growth procedure generate the special
business structure. The organization will get the effect of different solutions from the special
market and will able to specify their market with different products and services to the
customers. The market share of the company can able to focus to the purchasing of shares
and catch several profitable market friendly buying prospect.
Alternative strategy formative can work for the franchising so that it can create the proper
business plan with a suggestive market plan for the development purposes and create a
market image. The repetition of the products get structured by the help of franchising policy
that merge with different skills and product servicing prospect. The company can formulate
for organic growth procedure that connect for the core business possibility and their input
and output factors for the long term accessibility of things. The horizontal and the vertical
integration process assist for the applied acquisition of things that help for the substantive
growth procedure so that it can prove to be a merger for the different takeovers and generate
the organic growth process within the manufacturing company. The applicable state for the
company create the external business progression technique that access for the certain types
of business deals and their development and growth factor get maintained. Other than that the
market penetration possibility create the successful market base for the company so that the
competitive cost management factor can formulate competitive positive.
AC 3.2 Justify the selection of a strategy for VW AG
Selection of different strategies for VW AG Company can help for the diversification in
business and create the progressive base for the entire business with the internal external
management of things. Market penetration, dealing with the competitors and the product
development including their manufacturing purposes generate the existing business purposes
in a systemic way for the company’s internal and external development. For better scope of
the company it is necessary that they adjoin for the innovative and diversified business
structure that can assess for financial advantages and connect with the other manufacturing
companies in the market (Klettner et al. 2014).
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AC 4.1 Assess the roles & responsibilities of personnel at VW AG who are
charged with strategy implementation
Functional
leadership
Staff to the
administrator
Central service
Intent Effective support to
the agencies
Generate efficiency
Cross organizational
prospect with
balance form and
synergy
Stability and
assurance policy
Checking up for
better accountability
Effectivity and
efficiency
Products Budget guidance
Policy making
Improvements
Functional
leadership strategy
Report making
Recommendations
and different
reviews
Assessments and
report making
Distribution and
requirements
fulfilment
possibilities
Principle activities Internal focal point Planning and
coordination
Customer
responsiveness and
coordinated staff
management process
Mode of operation Value added policy
making
Deal with the
customers, internal
and external
stakeholders
Independent
reporting
Appropriate analysis
of the business
Tracking
Data stimulation
Negotiation
Customers Administrative Agency strategic Proper networking
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