This report provides a comprehensive analysis of the business environment of JD Sports, a fashion company in the sports industry. It begins by explaining different types of organizations (public, private, voluntary) and their legal structures. It then examines the interrelationship of various functions within an organization, such as marketing and human resources, and how they link to organizational structure. The report further uses PESTEL analysis to demonstrate the positive and negative influences of the macro environment on JD Sports' business operations. It also determines the internal strengths and weaknesses of JD Sports using SWOT analysis and explains their interrelationships with external macro factors. The analysis aims to provide insights into how JD Sports can navigate the competitive market by understanding both internal capabilities and external environmental factors.